- Getting massive traffic on one of your videos
is one of you dreams, right?
Tons of views.
Tons of subscribers.
That video is going big.
It's suggested.
It's being shared.
But, are you a position to actually be able
to capitalize on that and turn that into
long-term sustainable growth?
A lot of those channels end up dying
just as quickly as they grew.
And we don't want that to happen to you.
One of the Tube strategists here on my team
at Video Creators, his name is Lennon.
He reviewed the channel of one of our channel members.
Thank you guys for your support.
This channel is called Bruni Familly TV.
You can find a link to them down below.
And they were fortunate enough
to have two of their videos go big.
And Lennon is going to analyze their channel
and show you exactly what steps they need to take
to convert more of their viewers into loyal subscribers.
(techno pops)
- Hey there.
My name is Lennon.
I am one of the strategists here on the
Video Creators team and today we're doing
a channel review for the Bruni Family TV channel
here on YouTube and when I went it and looked
at their channel, I was excited 'cause I see
a nice banner of them at the top.
The four of them, the two lovely gals, a husband and wife.
Seems like a super cool, super warm family.
I notice that they have 33,000 subscribers
and I was like, that's great.
I can tell that there's some good stuff going on here.
And then as I started to dig, I was noticing
that with 33,000 subscribers, most of the videos
were only getting 361 views, 375, 145, 185 views.
So why is it that they're getting such little views
with such big subscribers?
So the first think I did is sort
their videos by most popular.
The thing I though, well maybe they have
a video that went big here.
And sure enough, "How to Put Two People
"Inside a Giant Balloon", 10 million views.
And then 371,000 views for "Slow Motion Belly Flops
"on a Giant Water Balloon".
So I watched these videos and these videos were great.
So I can see how, you know, these two videos
have done so well.
But as I started to really dig into these videos,
I realized that there was three things
that the Bruni family was missing.
They're getting these subscribers
but it's not causing people to relate
or really get into the content and commit to it.
These three things are, number one the value.
What is the actual value of the channel as a whole?
I understand that entertainment is a big value here.
But what is, you know, the big thing
that you're doing as a family?
What's the thing that you're going after?
Why do you make YouTube videos in the first place?
And without them knowing why you're even
making these videos, it can be really tough
for me as a viewer to understand why
I should keep coming back.
'Cause there's no real context as to what is it
that we're gonna connect on.
So maybe the why here is that you're trying
to become a closer-knit family through fun
and education of your children.
And your belief system is that you don't need a lot
of things to actually be able to enjoy each other's company.
So what can you start to do or what can you start
to communicate as a family that gives us more context
as to what the value is for your family.
And then, in turn, what the value is going to be
for your ideal viewer.
The second thing here, is the story arc overall.
When I dug into the videos, it felt a little arbitrary.
There wasn't any real conflicts resolution
that started to happen.
So think about in each video, what does the character want?
What does the family want?
What does the child want?
What are they having to overcome to get that?
And then how are they going to be transformed
by the end of this?
If you're going out to look for mushrooms,
a simple conflict could be something like
we have friends coming over for dinner in an hour
and we want to make a healthy, homemade salad
from mushrooms in our backyard.
But we only got an hour to grab 'em
and so we're gonna try to go hunt for these
and see what we can dig up.
And so that conflict becomes, okay well we gotta
go find these things, we gotta go find
these mushrooms as a family and then maybe
the resolution there could go a couple ways.
The other family decides like, oh how cool is that
that you guys do this and we now are changed by this.
We want to go do more of this with our family.
Or, maybe, you actually can't find enough mushrooms
to feed two families and so you have to go to the store.
And the resolution there becomes, like,
it doesn't matter if we succeed or fail.
The point is that we got to spend more time together.
And that was really the ultimate reward.
And then the third thing that ties in with all of this
is if it's really about building a stronger family,
then all the sudden, that's your umbrella.
And you can start to create all kinds
of content around that why.
Understanding and being more clear
about your belief system and the value that you're giving
so that you can then present that to your audience.
And that will help you then develop more content,
and not have to just go after trends.
Not that you shouldn't.
But just that that would give you more and more options.
So, one last time.
Make sure you know what your value is
and how are you communicating that.
And the second thing is make sure that
you are telling a good story.
And then, number three, once you understand
the value that you're delivering,
it's much easier to start to come up with content ideas
that envelope your belief system, your values
and tell your stories.
- If this sounds like a lot to you,
don't worry, don't feel overwhelmed.
I actually sat down with the dad
who is behind several multi-million subscriber channels
and asked him, what exactly step-by-step
does someone need to do to reach one million
subscribers on their channel?
It's right here for you in this short playlist.
You can click on it and I'll see you guys
over in those next videos.