- Everything that I've learned on YouTube
the past, since 2015.
Three things on what I did right
and three things on what I did wrong.
Hey guys, my name is Shayla and I make these videos
every Wednesday.
I have been traveling full-time since 2015.
Now, I'm trying to figure out how to live in one place.
I've always been curious about what happens
to all these people on Instagram after they're
traveling full-time, what they do.
Well that's what I'm figuring out now.
I am not done for good.
I will still travel.
But I'm just going to have a home base here in Minnesota
and then go to different places
instead of having my home base continually moved.
So don't get it twisted, OK?
If you're new to the channel, welcome.
Please go back and check out all the travel tips.
I've got tips on how to travel solo,
how to pack for two months of vacation in New Zealand
in a van, Santorini in Greece on a budget,
all the things, they're there.
For me, it's all about you.
I want to inform you, I want to educate you,
I want to entertain you, I've learned a lot from being
on YouTube since 2015.
So, I wanted to create a course so that I could teach
you guys everything that I know if you're interested in it.
If you know me, you now me that I'm always--
did you know that (mumbling).
'Cause I always like to learn things
and then I always like to share information
even if people don't always want the information.
Now I want to share with you everything that I've learned
on YouTube the past, since 2015.
Three things on what I did right
and three things on what I did wrong.
And give you a little bit of tips on the way
if you're trying to do something like this.
The number one that I did wrong
is I started out with a name that was too limiting.
Some of you might not know this,
but this channel started out as Yoga Shay
and that's because I was Yoga Shay.
I was like, I'm kind of not doing yoga every day anymore.
Now I feel not super authentic.
The umbrella wasn't big enough.
So, I changed it to Living on a One Way because I was
traveling and living on a one way is still just
about moving forward, always going after something.
Starting out, one of the hardest things is picking a name.
You think it's the end all, be all.
You just think you're never going to be able to
change it every again.
Well, first of all, I changed it.
Second of all, when you start,
if you change it, you're really going to confuse
maybe 100 people, so don't worry about it.
Just get started, don't worry and focus so much on the name.
These are the tips that I've got.
Your name can be good or bad.
It's not exactly like pointed.
It doesn't say what you do for fitness or for photography
and if along the road, in 10 years, you're like,
"It'd be really nice if someone else could write
"some content and I could just pay them for that,"
then that shouldn't be your name any more
'cause it's everyone else.
So think about that when you're doing it.
Should pass a radio test.
When someone hears it, can they spell it easily?
Ideally, you want to get the domain, Instagram,
and Facebook all the same.
Thing number two that I did wrong.
I created content for people who knew me.
So when it started, it started as a video diary
and I was just like, "Here I am, (mumbling)."
And I kept doing it because I committed to every
single Wednesday and finally, the burning man video took off
and I was like, "Oh, if I make content for strangers
"who are searching for this information,"
'cause nobody's searching for, "Oh, what did I do today?"
Unless you like do something really incredible.
So, give people stuff that they're searching for.
Thing number three, I didn't know what SEO was.
I didn't know what a thumbnail was.
I didn't know how to edit, I didn't know any of that.
So my tips for you, our thumbnails are Canva.
Just go on there and search.
There's a lot to like what photo to choose,
how to make your title, where to put your title
on your thumbnail so that everything is showing.
There's a lot that goes into it but just get into Canva
and start messing around with it and start
playing with making thumbnails.
The other thing is TubeBuddy and Tube Buddy is so
confusing in the beginning and I understand 100%
but I would just recommend starting because I use it
every single time I upload a video.
Every time.
I wouldn't be able to do it without Tube Buddy.
I've got the premium account, so I ended up paying for it,
but it's so amazing.
I've got a link to both of those below.
So those are the three things that I did wrong.
I started with a limiting title,
I created content for people that knew me,
and then, I had no idea what was going on,
which is fine, that's how you have to start.
The three things that I did right and didn't even know
about it, I just started.
I didn't have a camera, I didn't know how to edit.
I just, I was working in the Appalachian Trail.
So I put my computer up on the dash of the van
when I would go to drop the hikers off
to go get their groceries and I would film
a quick little bit about anything that I'd been doing.
Alright, here we are again from the van.
I do them in the van because this is the only place
that I can do them where nobody can hear me.
I used Photobooth on Mac and iMovie to edit my stuff
like for a solid year.
And just doing that taught me so much.
The more you do something, the easier it gets.
So then, as you start learning things like how to
properly make thumbnails and how to title your videos,
you've got the capacity to take that on because the thing
that took up so much time,
now it's easier and you just start.
That's a hard one.
Second thing that I did was right was I went on
Facebook pages for YouTube and I was like,
"Hey guys, I'd love to check out your videos.
"Please put your links below."
And then I went through all these peoples videos
and I was like I love this intro and these are
the reasons why.
I like that she does this.
Why is she filming her feet on the way to the mailbox?
I want mine to be zippy and snap.
You just go and you watch other people's
and you just decide what pieces of it you like
and what pieces of it you don't like
and then you try and make your videos like that.
Does that make sense?
The third was I committed to being consistent
every single Wednesday.
Do you know how hard it is to show up
to an empty room?
It's really hard.
People are not always watching especially
in the beginning, people aren't watching,
but that's honestly to your benefit.
You are at the worst you're ever going to be.
So just create it, make it, commit.
Even if it's twice a month, commit to twice a month.
Just give yourself a deadline and meet it.
Even if you get two views on your videos
because you're slowly going to compress how long that takes
and then you can take on other things.
I'm telling you, just start, watch other people's,
and be consistent.
So those are the things that I did right
and that I did wrong.
Went from no equipment, zero experience
to now having done it for almost four years.
And the knowledge that I've gained,
I just want to share it with you because I think
it's going to help if you're launching or if you're
re-launching or you know anybody that is.
Please share this with them so that
they can get the information.
So my course is going to teach you how to title your videos,
how to create a thumbnail,
what keywords are because keywords are
not the same as hashtags like I thought when I started.
How do you make content once a week?
What can you talk about?
When I started, I was like,
"Every single week, I need to come up with something?
"Like, how am I going to do that?"
I'll tell you how to do it and once you know,
it's so obvious and it's just so easy
to come up with content.
I'll teach you how to set up your camera,
what to use, how to get good lighting,
some equipment that I use,
give you a checklist about what you should have
for the day that you're filming,
how to script your videos,
like there's so much good stuff in there
and it's stuff that I've tripped through
for the past few years.
I always say you have time or you have money
and if you want something, you're either going to
take the time and sit down and find all the information
and dig it all up or you're going to pay
for a course where it's all going to be compressed in one
and you're just going to sit down and do it.
So if you're interested in it, I want to help you.
If you are interested, there's a link in the description.
Throw your email in there and then you'll be put
on the email course list, the email list
for the YouTube course.
You'll be put on the YouTube course email list.
You're going to get an email tomorrow with tips
that I'm just giving you and then when I do launch,
there's going to be a week where you can get it for 20% off.
You'll get an email in that week so that you know
it's going out.
This is round one, OK?
I'm going to accept 12 people into this first round
so that I can really work with them and see
what people's needs are and what comes up
and I can be super hands on
and just give as much help as I can.
If you have any questions about this, I am here to help you.
So please send me an email, write in the comments below,
put your email in the list.
I'm so excited about this and I'm so excited to help you
guys with your channel.
Share this with anybody that you think
this would be helpful for and I will see you guys all
next Wednesday or this week if you get on the email list.
(smooches) Thank you so much, bye!
If you're not into a YouTube course
and you made it this far, ugh,
hopefully you learned a little bit
about the world of YouTube.
- Hey guys (laughs).
Welcome to my Instagram.
AwkwardAmber was taken, so (laughs),
you'll find out why I wanted that name.
I think you already are.
Anyways, (laughs)
I'm not trying to make you guys physically uncomfortable
by watching this, but I know what's happening probably
to 90% of you.
And that's Living on a one Way if you don't know.
That's my sister who talked me into this stupid thing.
Anyhow, (laughs) I'm about to work out
and I'm going to leave one of those little question boxes
to see if you guys want to
ask me anything. - I'm going to teach her how.
- Yeah, it's going to be a learning curve for everybody
and you're going to be uncomfortable.
I'm going to be uncomfortable.
Alright.