💰Top Tips to Make the Most of Channel Me
Subtitle
Let's do it in one shot now
I don't recommend all creators shooting a video with lions recording it a playbook just like Barney Stinson. Hi
Hi, I'm Melissa, I'm a researcher here at YouTube and today I'm here with Bob or a product manager on
YouTube memberships, what is what is shown memberships? Yeah
So hi Vanessa as a child and myself to begin with is not YouTube premium because that self confusion
We've heard a lot of creators talk about so char memberships is a way for creators to really engage with the audience
much more and
Monetize it at the same time
So basically viewers pay a monthly subscription fee
To a particular channel and instead the channel offers a particular set of perks
Which range from?
either exclusive content or
it's either much more like upfront interaction from the creator's so basically creators offer these perks and
In return viewers have a monthly subscription fee for the Creator
What are some tips or information that you want to give to people who are interested in getting memberships?
I think the first thing to keep in mind is the mindset of memberships because this is a different paradigm of
monetization than traditional monetization through ads and idea here is that you are baking a
Much closer knit community and you are engaging with them very frequently
You have to figure out what kind of community do you want to build? And how do you really want to engage with them?
We actually have two creators while Simon and Martina and they have a channel about
Their travel escapades in I think Japan and Korea and they talk about food
And they have actually recorded
they've been using memberships for quite a while and they've been quite happy with it and they've recorded a video telling about
Their mindset for memberships for them what's really work
Is that till now that they were making very high professional quality content which they put out in public?
but they wanted to experiment with
more casual content type
So they experimented it just with their members
They realize that the members are really really liking it and now they started doing more of casual content Simon even had a video in
He was in which he was just doing his laundry and recording a video by the side
So for their fans really loved it, so I mean explore. What do you think?
can you offer to your audience and how do you think you can engage with the audience much better so that the general mindset of
some memberships
but what are some concrete things that someone could do to actually make sure about memberships kind of works up that sure sure so
Actually in terms of specific actions
There are largely two buckets first is promotions and second is Berg's promotions largely. So because
Memberships is something that it's an offering by you. You really need to promote your membership to your viewers from time to time
So there are three broad strategies that creators have in terms of promotions
First which is very important is announcement. So we've seen a lot of creators
Put out announcement videos in which they just announced to their viewers that hey I'm starting this new offering now
It can be done in two ways. So either either you can make a dedicated video just about your membership softening
You can also mention that you are offering membership as part of your regular videos
So we have our channel called
The lion whisperer and the Creator there shoots a lot of videos with lions in one of the videos he in which is actually sitting
With Lions. He he announces that he is starting to offer child memberships now
I don't recommend all creators shooting a video with Lions if you want to
Buy do it in whichever way you think is natural to you another way of announcing
Memberships is can also be through things like posts or even outside
YouTube for that matter so for example
Dolin twins, which are very very popular when they launch our memberships
They dinner announcement on Twitter
Because their fans also follow them on Twitter and that really worked for them since they got a lot of retweets and quite a few
people
Liked it. This is this other types of promotions as well is also like the recurring promotion. So a lot of creators
Do promotions on an ongoing basis? Some creatures have very good strategies. So for example winter guitar was the channel who creates?
amazing musical instruments in many of his videos he times boys for
Sponsoring his channel because that's really enabling him to focus more and more on his musical instruments just by thanking them
In quite a few of the videos. He actually is promoting memberships in a way and that has proven to get a lot of
Members for him the second way in which we have a channel called Mike Falzone who's a stand-up comedian?
He actually puts out the names of the people who are sponsoring them
Towards the end of the video just like a credit roll in a regular movie some of the viewers really really love it
Because it really makes them feel special to see their name on the screen
The third form is indirect promotions wherein if you don't want to talk about memberships yourselves
But you still want viewers to be aware you can
Use a link to join your membership. So the link is
www.youtube.com
channel slash your channel ID and then join
Don't worry about this. We will have this as a link in the description how to do this
so you can just take that link and you can put it in any screens or in your
Description or as a card, I mean, I think that's a very easy and like low effort way for creators to promote memberships
He mentioned perks as well. What are what are you mean by perks? Yeah
So perks is any of thing that you want to give specially to your members?
We've seen pearls fall into three very good large bucket first is exclusive content
Now it doesn't necessarily mean you have to make exclusive videos for your fans exclusive content could just be post for example
So if you just have member only post that's also a really good example of members only content
You can have exclusive life charts or live streams with your members. We've seen a lot of creators
Just put out there behind the scenes or bloopers which didn't cost them any more effort and the fans really riddled of debt
We also see Archana Peters name is patty mio. He offers early access to his episodes to his members
So the members really really love it
The second one is Members Only life chart, which is actually great because in members only line chart
You can still have a public live stream like you like the regularity to but just a live chat option is reserved to members only
This works especially well
if you are a creative witch who has a lot of
Viewership and it's difficult for you to keep on top of all the charts there
Because there's just so many of them so you can turn it into just members of nature
And then that way you get a filtered set of charts so you can engage with those filtered members
In a much more like directive way and then third which I really relate about badges and emojis
Because it's their viewers really love to use badges and emotions in
charts, so Maki Pryor is a great example of a channel who has
Amazing badges and emojis because they're very relevant to his channel
some of the badges for example look like his face some of the badges look like the characters in the game he plays
So they're very very relevant in contextual to his channel
Do you have any final thoughts or any any more advice that you want to give to someone who's interested in potentially?
Having memberships on their channel. Yeah, so I noticed this is like a lot of information
To consume at once, but we've tried to make it easier for you
So we have compiled this into a deck and we the the link there's a link in the description and an end screen
talking about
like all the best practices that we've seen
Different creators Deauville memberships. So the way we're calling it the playbook just like Barney Stinson higher than how I might imagine
so this is the memberships playbook it contains all the
success tips and tricks to be successful the memberships have a look at it and if you have any
questions or doubts you can put it in comments and
I hope you have a great time engaging with your audience and being really really successful with memberships. Thank you