- Would you like to make
over $100,000 selling SEO online?
Do you want to discover the battle-tested sales tactics
that I've used to land over 200 SEO clients?
If you wanna make more money, drive more sales
and get a proven blueprint for growing
your SEO business then keep watching.
In this video I will teach you five things I learned
from selling over $100,000 of SEO
for my link building agency.
As you can see from my work profile,
so you'll learn how to grow your income
selling SEO and the actual sales tactics
you can start using right now.
By the way, I'm not a sales god
and you don't need to be a slick salesman
to use the tips I'm about to show you.
In fact, this pretty much works for anyone.
Plus make sure you stick around all the way
to the end where I will show you the biggest mistake
most people make when it comes to selling SEO
and this is a game changer.
So keep watching.
The first thing that I recommend
is fish where the fish are swimming
and this tip will save you hundreds
of hours plus make you more money
and you know, when I say, "Fish"
I don't mean bang on a yellow raincoat
and wear some dungarees.
I'm talking about finding where your clients
are currently so that you can go and sell to them
because there are so many platforms
out there but you have to pick the right ones to filter
out the clients that you want to sell to.
For me for example, I sell on Upwork,
I have LinkedIn, I get referrals, I use Reddit
as well and these are all communities
where I know my clients are gonna be.
So you've gotta ask yourself right,
"Who's got my money, where can I find them,
"how can I sell to them, how can I reach them?"
And if you do this you can have a lazer targeted
marketing strategy so that you can reach the people
you need to and sell to the people you need to.
And this is something that most people don't realize.
Usually they build a website and they wait for the clients
and the leads to come to them.
That is a big mistake
because if you do this you might be waiting forever.
You don't know when the leads are gonna come to your website
unless you're using paid advertising
and the thing is as well, you could wait
for that and you can procrastinate
over there or you could go straight to the source,
straight to where your clients are, find them,
talk to them and join in the discussions
that they're talking about.
So for Reddit for example there are loads
of posts about link building so I actively
engage in those and add loads of value.
I help people, I genuinely build good relationships
with people in that community so that when they need
something they can come to me and I'm the first person
they think of when it comes to link building.
You know you can even start your own discussions.
Start opening up the conversation with clients.
Post on Reddit for example.
Give loads of value and when people
see this and they see your expertise,
they're gonna want to talk to you.
This is a really good opportunity to get clients
and just actively from day one,
start landing sales, rather than waiting for clients
to come to you via your website.
By the way, don't go anywhere because my next tip
will help you double your sales in half the time.
So number two is to figure out the one thing
you can do to increase your sales
and it's kind of embarrassing to me in this but actually
it took me years to figure this out before I realized
actually I don't need to work 12 hours a day.
I don't need to be at my desk every single day,
all day, trying to land sales
because really you have to be productive
with your time, right?
So you have to figure out right, what's the one thing
you can do to increase your sales every day
and for me that's the sales checklist.
So I have a checklist of activities
I need to do to make sure that I can get sales every day
and that might be a work proposals, it might be emails,
it might be making phone calls, it might be client calls.
Whatever I need to do to get the sales
and to get that money in and the thing is as well
most of what you do isn't that productive.
Isn't bringing in money into your business.
So if you can figure out the key activities
that you need to double or triple on so that you can make
sure you're getting more money and more sales
for your business, that's what you should focus on.
So for me for example, I walk into my co-working space,
have a bit of banter with my mates, have a cup of tea
and then afterwards I focus on my sales checklist.
This is the first thing I do before I do anything else
on my business and that's because it's the main
activity that's fueling everything else
that's going on in my business.
So I know if I'm making sales, if I'm making money
then everything else is gonna fall in line too.
Or I can hire someone else to bring that in, but the most
important thing is getting those sales first thing
in the morning and just focusing on it.
And the truth is as well, this only takes me like an hour.
It doesn't take a long time to do all your sales activities.
But, you have to do it very effectively,
very efficiently and you have to build an extremely
good process that means that you can sell
in as minimal time as possible but still get the most
results, so for me for example, I have templates
for selling and that means I have everything
set up, ready to go to save me time
instead of typing it for now all over again.
And that is something I just recommend to you.
It will save you so much time and it will make life
easier, it will make selling more pleasant for you.
And this tip is just so powerful when you combine
it with number five, which we'll get to shortly.
Now talking about the one thing brings me onto number three
which is to respect your time
and there is no point selling SEO
if you don't respect your time.
Now hear me out right,
so last thing you wanna be doing is being sat
at your desk, 12 hours a day
from nine a.m. to nine p.m., editing meta tags
and checking google analytics because that is a boring
grind my friend and you really want to avoid it.
It's just not a good use of your time.
If you're trying to make sales for your business,
then that means you can bring in a serious amount
of money for your company and that also means
that you shouldn't be doing the grunt work
if you can avoid it.
Now obviously there's nothing wrong with that work
but you wanna outsource it so that you have more free
resources, you have more energy and time
so that you can focus on driving more sales
and selling more to clients that are gonna bring money
to your business and that is so much more important.
It's much more effective to use your time
to get sales, rather than is to hire someone else.
Now for me for example, I use Upwork.com,
I have a team on there and I have virtual assistants.
I have people that manage my websites.
I have people that do a lot of the link building
for me and my agency so that I can focus
on driving sales to my business.
Now back in the day, my mates used to laugh at me
because I was working every hour of the day
trying to grow my business but at the same time
getting no sales.
They even called it Julian mode, right?
And that was a hard lesson to learn but I'm glad
I learned it because it saved me so much time
in the long run.
So respect your time, because you won't get it back.
You know, when you're 90 years old and you're doing Netflix
and chill with the bae in the retirement home,
you won't regret outsourcing most of the grunt work
to your team and that is just gonna make such a difference.
Now the other thing is as well that, yeah sure,
you want a business, you want a good income.
You want to make sales your business,
but at the same time you need other things in your life.
And that's why I recommend outsourcing
it if you can so that you can build other elements
of your life that can help you in business,
that are gonna help you in health
and that are gonna help you perform
more productively in your work.
Now tip number four will help you grow your business
and drive passive sales to your company
and that is to over deliver on your service
so that you can get more referrals.
Now the biggest problem with SEO right now is the fact
that there's loads of con artists and people
selling snake oil in the SEO industry
so they're blatantly misleading their clients
and delivering a terrible service.
So if you can over deliver,
if you can focus on results,
if you can get your clients growing their websites
at a huge scale, then you're just gonna see
so many referrals flooding in.
Every single business these days has a website.
Every single business needs SEO,
so if you deliver a great service,
people are going to refer everyone to you.
Their clients, their friends, their family
and other people they work with.
So it's just such a powerful way to get leads
passively to your business.
Now for me for example, this is actually
the main pleasure of the job.
I love helping my clients grow their websites
with link building.
That's my passion, that's my vision and you know,
the money is just a cheeky bonus
and that's the biggest reason why I've got so many good
reviews on my work profile is because I help my client first
and then I take the money.
I actually do pay-on-performance
only so I have to get them results
before I can even think about taking money from them
and that just works so well for them and for me.
It's win-win for everyone and it delivers
a much better service to them.
Now keep watching because number five is the biggest
difference between loving and hating your job
when it comes to SEO.
Now here's a big warning to you
and that is that you should not work with everyone.
When you're selling SEO, especially when you're first
getting started, it's gonna be tempting
to work with everyone.
You wanna just get money to your business,
you wanna scale up as quickly as you can,
but if you do that, you're making a huge mistake
and it's gonna work out terribly for you.
Now here's why.
The biggest problem is that there are clients
out there who are gonna be very unreasonable.
Especially when it comes to SEO
and especially because SEO is quite a difficult subject
for most people who aren't an expert to understand.
So you're gonna get bad clients, broke clients,
angry clients.
You're gonna get clients with massive red flags
and if you thought your mom nagging you was bad enough
then just wait 'til you get a terrible client
that makes your life hell, okay?
So you have to be very selective with who you work
with and look for whether you can actually work with them.
Are you gonna be a good fit?
Are you gonna be a good team?
Do they have a business that inspires you?
Are they a good person to work with?
These are important factors to look
into because if you get a bad client
then it's kinda like wrestling with a 500 pound gorilla.
They're not reasonable, they don't understand you.
They don't appreciate the work that you're doing
and so you can't work with this person.
It's just not gonna be a good partnership.
And the problem is as well,
they're gonna suck up all your time, your energy.
They're gonna make you very unhappy
and that could affect your personal life.
So don't work with everyone.
Just work with the people that inspire you,
who have a website you can genuinely help
and the people that are a very good fit for your business
and your service.
And the other thing is as well, that a great client
is much easier to sell to, so for example for me,
with a bad client, they're gonna want about 100 phone
calls, 200 clauses in the contract
and my balls in a vice-grip, okay?
And that is not the situation I recommend to anyone.
Now as promised, here is the biggest mistake
most people make when it comes to selling their SEO.
And that is the fact that they think
they need to be some sort of slick salesman
or some Wolf of Wall Street type person to make sales
in SEO but the truth is,
if you've got a great proven track record,
if clients like you,
if you're reasonable,
then by the time you hop on the phone call,
they've seen the case studies,
they've seen your reviews, they've seen your testimonials
and it's just a case of confirming you're not a complete
psycho before you start working with them.
And that's all they wanna know.
They just wanna know there's someone else
at the end of their line.
So selling SEO is very simple.
You don't need any cheesy sales signs
or manipulation tactics to make sales.
You just need to be yourself.
Be someone good to work with.
Deliver a great service and have the proof
behind you that you can do all of that.
So thanks for watching.
I hope that this video helped you.
If it did, please smash a like on it because when you
do this, YouTube's algorithm will bless me.
That means I can reach more people,
help more people and I can publish more videos
for you and spend more time doing it.
And also, don't forget to subscribe to me.
Don't miss another SEO video from me and that will help
you make more sales, deliver a better service on SEO
and help you save a lot of time too, so thanks for watching.