I don't think I've ever gotten bad feedback or
mixed reviews on any of his looks people adore him
Right from accessories to clothes and footwear
And now we are slowly moving towards changing his wardrobe
Where everything will be personalised
Yeah this is when
Vijay was in his
cool streetwear phase
We take a lot of inspiration from Justin Bieber on these
Really?
He also wears these really cool prints and cord sets
It was Arjun Sir's idea that he wanted to
Incorporate Pushpa dialogues and the title of the movie somewhere
It's not the clothes it's not the accessories
it's his SWAG! when he wears it and walks out that's it!
Hello everyone
And welcome to PINKVILLA
My name is Aaina
I have someone with me today who is everyone's favorite
In Tollywood But
Also continues to make her mark in Bollywood
Joining me in a conversation today is
HARMANN Welcome to PINKVILLA
hi Aaina Thank you so much for having me over
And for such a wonderful introduction
tell me something,
Now that you're even styling people from BOLLYWOOD and
you've been working with so many South actors
how do you think these two industries are different when it comes to styling?
what is similar about these two industries?
It's more or less the same I think
I mean territory shouldn't define work I feel
My clients here are great my clients back home are great
Everybody...
Is exposed to sort of similar or different thing
everyone's well-traveled
they know fashion I mean social media has really
brought the world like
you know together
It has brought it closer
So it's more or less the same
Now coming to Arjun sir what I want to know is
He's such a massive star
People literally love him worship him
he is the style icon he's a great actor
do you ever feel pressurised to maintain Allu Arjun as a style icon?
Yes
I do feel immense pressure, now more after Pushpa
A lot more right now
I don't think that I've ever gotten bad feedback or
mixed reviews on any of his looks people adore him
so that is one good thing that
we have the luxury to
South India fanbase is very strong
Fans are very loyal to their stars
so even if they don't like something they will never disrespect or they will never come to social media
and troll
and you said that there was a phase a few years back
when he used to only wear BLACK
The phase is still on still on
The phase is still on but yeah we have kind of defined a colour palette
because
how much will you do with black right?
So we've introduced white, beige, greys
So this is a sort of a colour palette that we have
fixated for his personal appearances
we do add a little bit of pink & red somewhere
It does get challenging sometimes because I'm afraid
I don't want him to look the same
Yeah that's the biggest challenge
yeah that
I don't want every look to look the same so
we make sure that we're doing different things with black
so now let's talk about some of the best looks that you've created
here are some of the looks over the years
Oh My God!
this is the one he wore to his cousin's wedding
yeah this is a Manish Malhotra outfit
we teamed it up with Zanotti sneakers you'll not see a lot of people wearing
sneakers with Indian wear
Yeah I just noticed
Yeah I think it's only Arjun sir who can pull it off with this grace
And also they are the same colour
they're not like sneakers but they're like really cool shoes that really
it's making the outfit look stunning and also he wore it to the sangeet
so it's easier for
to dance around and be comfortable yeah
This has an AA monogram
this was made by Mr Manish Malhotra for Diwali
It's a Bandh-Gala Arjun sir has been off lately into personalised clothes
so whatever he wears he wants a little element of
his liking maybe
The AA logo or something that he really likes right from accessories
to clothes and footwear and now we're slowly moving towards changing his wardrobe
where everything will be personalised!
Wow
yeah so it's a lot of work
we are working around it so
yeah let's see how that pans out
this is in
when Vijay was in his cool streetwear phase
I think this was for Dear Comrade promotions
Last-minute we couldn't find a gold chain so
I asked my mother to give me her gold chain so we could just use it
Oh it was your mom's yeah
That is so cool
so I wanted something really solid gold although we tried that
that didn't work and then the other one that I had the
the yellow gold was looking very off so this is like a rose gold chain that my mom had
we fixed 2 chains and used that
I tried a lot of pink on Vijay and I think he pulled it off very well
this was a
so Vijay wanted to wear something pink he said-
and then I went to Raamz-
he's a Hyderabad-based designer
we put some- worked out on some references and
when we were doing it I didn't think it would you know
look so great but it did
It did!
Lastly or
what about these casual looks like how do you plan to style-
so this is when Vijay was in his co-ord PJ phase
so he was really into these
silk satin fabrics, very very easy to wear
And Shorts
and we did a tone on tone
we did a few of these we take a lot of inspiration from Justin Bieber on these
really?
He also wears these really cool prints and co-ord sets
so a lot of our references happen from music videos also
I'm giving away too much information
This is Indian with a little bit of a twist
he wanted to wear something Indian
I thought why just
do something regular?
so we did the longest shirt from Kunal Rawal
teamed it up with pants and Gucci sandals
This is Allu Arjun in yellow
Yes I'll tell you why
I'll tell you why this is yellow
Oh my god he's wearing yellow a bright colour that's so unlikely
I mean it's not like he doesn't wear
it's rare!
He wears it, it's not like he doesn't wear
So this was for AVPL promotions
Ala Vaikunthapurramuloo promotions if you see the title of the movie
It's in yellow
That's the reason we
I had the liberty to try a yellow
did it take a lot of convincing?
Not this one Not this one
In fact, he said let's do a yellow!
And even during PUSHPA promotions
we did a lot of personalised
sweatshirts for him
that had the dialogue on it that had PUSHPA on it
we wanted something really cool for the promotions
we came up with the idea of making sweatshirts with
dialogues from PUSHPA the title and
all of that
so we made one sweatshirt that said PUSHPA
and then there's another one that said "thaggede le"
I had no idea that ''thaggede le'' was gonna gather so much momentum
it means "I will not bow down"
Yeah
so I had no idea that it was gonna catch so much momentum
and also there's a dialogue in the movie that says "idi sir na brand"
THIS IS MY BRAND
So he hits his hand here
in one of the scenes so we also customised that t-shirt
so we put an AA here and
behind was a hand and it said "idi sir na brand'
that's also something that we used somewhere
I'm going to release pictures soon
So how well-thought was this? Was it like your idea? or-
It was Arjun sir's idea that he wanted to
Incorporate Pushpa dialogues and
the title of the movie somewhere
Like converting them into sweatshirts
and incorporating them in different kinds of styles was
of course, a collaborated
a jamming session that we did and came up with these things
and you also styled Rana a lot of times
tell me something about your experience when you style him
because he's very minimal classic simple with his looks
so what is the thought behind styling him?
he likes it simple! okay
just keep it classy keep it simple even he likes 3-4 colours and
he's so confident that he can walk into a room in a plain black t-shirt and jeans
and he'll still make it look like okay it's an event-wear
so Rana is not fussy at all
as long as the shirt is long, the sleeves are fitting fine
he's fine
so before we let you go we have a small segment called
NO BREAKS ALLOWED
I'll give you 4 names, you can just rate them accordingly from 4 to 1
done
As you like them
RANVEER SINGH, RANA DAGGUBATI, RAM CHARAN, PRABHAS,
this will get me in trouble
if they ever watch this whoever is on 4 would never want to work with me
RANA
Of course, he's wonderful to work with
RANVEER SINGH
then PRABHAS
RAM CHARAN
Awesome
who do you think is the easiest to work with?
Nobody is like that!
No one's like that that never happens
okay, who is very open to experimenting with their looks?
VIJAY
what's your personal favourite look that you've styled till date?
if you could pick one look of yours
the Diwali look that I did with Mr Allu Arjun was really nice
I think it's one of my favourites
On Vijay we did
A long kurta with a sherwani on top by Anamika Khanna
And what do you think is one of your strengths and one of your weakness
when it comes to styling
I think it would be, keeping every client's style very versatile from each other
so now what Vijay wears is very different from any of my other clients
so i do not mix
I don't mix the two and I think
that's very important
if you're working with different clients if you're rubbing similar patterns on everybody
it somewhere will get you in trouble
I try my best to kind of keep it different from one actor to another
I get very anxious
I get very stressed
even when there's like a little thing does not need any attention I still kind of
panic
and I create panic among my team also I'm like no let's just get it done
and sometimes i do extra
when it's not even required
which is that one stylist that you look up to or
you're really fond of her work in the industry
there are a couple of them I really, have always liked Anaita's work
Anaita Shroff's work
what's one accessory that Allu Arjun can't step out without?
I think sunglasses
oh he always-
He's always in glasses yeah
nice, any one colour or accessory that you'd never style
Allu Arjun or Vijay Deverakonda with
Vijay would not wear a waist chain
Okay who is not brand conscious?
Out of your clients
Off lately nobody is
I am very surprised
People are more towards creating a great look
and also they want to
they want fashion to be attainable for people
yeah that's actually very inspiring
fashion shouldn't be expensive I mean everyone should be able to afford it
what is the one styling factor in Allu Arjun that sets him apart from others?
His swag
It's not the clothes it's not the accessories
it's his swag when he wears it and walks out that's it
whatever he's wearing looks nice
Thank you so much and
thank you
we hope to see some of your Bollywood looks super soon as well
hi this Hermann Kaur
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