There's something in the water. There's
some animal swimming in the water and
people are telling it to go away. A dog
or something? Maybe it's a... They tell to
go away if it were a dog. It could be a
bear. It could be anything. Right next to
Yellowstone National Park.
Alright. In today's video, we're talking
about how to make money on YouTube. We've
got a question from Inam Khan. He says,
"How does one make money through YouTube
as a beginner?" So, you're brand new to
this. You're brand new to YouTube and
you're wondering wondering, "How do I make
money on YouTube?" Well, there's a variety
of ways. You can make money just by
making videos that get lots of views. And
when you get millions of views, you can
make thousands of dollars. Advertisers
pay YouTube to put those commercials
before the YouTube videos. And they give
55% of the revenue to the creator
of the the content, to the creator of
those videos. I want to go see what the
animal is. What if it's a bear, though. I will
be totally nervous. There's something and
it's swimming pretty fast. Anyway, the
other way is you become an entrepreneur.
You create a product or a service of
some sort that people buy from you.
So, yeah you become an entrepreneur. You
create a real business. Well, what does that
have to do with YouTube? You create
videos that answer people's questions.
You position yourself as an expert and
when they want to know more, they go to
your website to buy. What is that animal?
Might be a bear. There's people coming
down to their dock. Why is my boat
turning this way?
People looking at something. There's kids.
So, it can't be something scary like a
bear. Still watching it. Oh, I see it now.
Yeah, it's a bear.
Wow, he's swimming over under another
dock over there. Oh, it's up on the shore.
It's a black bear. There he is. He's
climbing up the, climbing up the stairs
of that cabin. I don't think you can see
that. But there's a cabin, he's climbing
up the stairs.
Yeah, he went around and now he's behind the...
Behind the cabin or in the front of that
cabin. I'm sure that was way small on the
GoPro. Alright. So, back to back to our
topic of how to make money on YouTube
as a beginner. I suggest reading lots of
books on business or I listen to
audiobooks. To learn how to become an
entrepreneur.
So, one of my favorite books that I
recommend is actually a series. There's a
series of books by Robert Kiyosaki.
Rich Dad, Poor Dad, Cashflow Quadrant,
those books. They teach you the
difference between being self-employed
and being a business owner. There's
actually a huge difference but I didn't
understand that and so, when I listen to
that audio book, gave me or gave me cause
for a huge paradigm shift. Another one
that you really want to read, absorb, take
in and understand fully is the e-myth.
The e-myth revisited. It's a book, the "E"
stands for entrepreneur. And it teaches
all about the importance of systems. And
instead of working in your business, you
create a system which that's called
working on your business. And then you
just get, you know, make sure you hire
other people or automate your system, so
that the system's run the business. So,
you create systems and run the systems
and the system's run your business. So,
therefore, you don't just create a job
for yourself but you're actually
creating a business. Now, we're talking
about how to make money on YouTube as a
beginner. It all comes back to business,
right? If you understand how to make
money, how to give value, how to create
value and exchange that value for
payment, for revenue, for money. That's
what a business owner is. And so, if you
apply that to YouTube, you can either
make money through Adsense advertising.
You've got to create videos that are
valuable enough that people want to
watch. That advertisers will then put
commercials before your videos and pay
YouTube and YouTube gives you 55%
of that money. Or you position yourself
as an expert. You
create educational videos of some sort.
And people come, they see you, they've
never heard of you before. But now they
see you as their hero,
right? That's why I call my filming
studio "Be the hero studios." They see you
as the hero and they want more from you.
That's why they go to your website. They
click on links that are down in the
description. And they buy products from
you. Or they come to your events. Or they
hire you for your services. That's how
you make money as a YouTuber. So, can you
create a cute cat video that gets
millions of views? And and make a living
from it? Probably not. If it's your first
time making any type of video that gets
any traffic. Well, what's going to happen is
you're not going to be approved for
monetization yet. Just because there is
that bear. I'm like, I don't want to get
too close to the shore. I don't know what
I would do. What I'm supposed to do? You
don't run from a bear because their
instinct is to chase. I mean, anyway, I get
distracted because I'm thinking about
bears. Oh, that's where I'm going. Alright, just had
to get my bearings straight. becuse it's
kind of a big reservoir. I'm going to cross
back over now. Let me just tell you that
going viral is impossible. I have gotten
millions and millions of views on my
videos on YouTube. Not one of them is
because it's gone viral. It's because
it's been strategic. My videos show up in
search and I know how to partner with
the YouTube algorithm. So, that my videos
will become suggested videos. And YouTube
basically promotes me to other and new
audiences.
It's like I grow subscribers and I
get lots of views. Creating a cute cat
video, it's probably easier to get that
video to go viral on Facebook. Viral, what
viral really means...
This wind. Which is only minor but it
sure is...
I guess the front of my canoe is so
light. It's just working as a sail.
Alright there's a big boat coming, so let's
come and let it pass before I train
crossing it. Except it wants to position
me right in front of the Sun huh? Maybe
I'll turn around the other. See what
viral is, is when somebody sees a video
or anything any piece of content and
they share it with their friends. It's so
amazing that they have to share it with
their friends. And see how the wind just
pushes me.
It pushes the sail, the canoe back that
way. Now, something goes viral, when so
many people have liked it and shared it
that it just it goes from one person to
you know, that one person shares it with
2, those 2 share it to 4, those 4
share it to 8, those 8 share it 16, to
32, to 64, 128. And it gets... And not just
one person sharing it to 2. But it's
one person might share it to 10, right?
So, it goes to 10, 100, 1000, 10000,
1000000. And you know, I didn't.
I skipped it. Anyway, that's a viral video.
And I've never had a video go
viral.
I just don't create that type of content.
Something that's super cute or super
funny. That's it's never been done before.
You have to do that. Now, there are
companies that specialize in making
viral videos. A lot of the companies that
profess to create viral videos are
unsuccessful. They don't do it. They've
had one video go viral by fluke. And so,
they think that they're they're experts
on creating viral videos. The one company
that I know, the Harmon brothers. They
have created several videos. In fact,
every video that I know of that they've
created has gone viral. Maybe the ones
that haven't worked, I just haven't seen.
You know what their budget is? They
charge $500,000 for
one video. It's a viral video campaign.
And they're very, very, good at what they
do. So, if you think that you're going to
be able to successfully create viral
videos
or gaming videos and grow a big YouTube
following, it's just not going to happen.
Alright. I'm going to take a break. Go in
and grab my hat and come back out. Change
out my camera battery. Tell the story of
the black bear that I swam with. I didn't
swim with it.
I swam while I was canoeing. If you like
this video, subscribe. Hopefully my team
did a good dating job. We'll see you
tomorrow.