you are here and this means you've already heard
how insanely useful linkedin can be for your career
with 700 million users spread through 200 countries
linkedin is the biggest professional social media platform in the world
and just for your information more than 4 million
linkedin users were hired through the platform in 2019
I'm Marat from Emmotion, myemmotion.com, Career Services agency look me up on linkedin
once you set up your profile i worked in hr and in head hunting for
over 12 years and i used linkedin nearly from the
start so in this video i would like to help
you to get started on linkedin in the right way this linkedin beginners
tutorial will immediately get you noticed by
recruiters employers clients or any other leads
if you haven't subscribed yet then definitely hit the subscribe button
and enable the notification bell so you won't miss out my latest career
and personal growth content the starting point for everyone on linkedin
is step number one creating a linkedin profile
by creating a linkedin account of course to register
fill out your email and password agree and join
make sure you use an email that you check regularly
to be updated with notifications or connection requests that you might
receive add your basic information including
your full name phone number your location etc
once your account is created fill in the rest of your profile
step by step linkedin profile setup is similar to your typical resume
experience and skills section education languages etc
keep in mind that you can always add details
and change your profile again at any time
by clicking on edit profile at the top right
side of your linkedin photo step number two would be of course
choosing and uploading the right profile photo for linkedin your profile picture
is your business card on linkedin it's how people
are introduced to you and since humans are very visual beings
it will effect on their impressions from the start
so quick tips for your linkedin profile picture
make sure the picture is recent and looks like you
a well-lit close-up face shot is the best
option wear what you would wear to work ideally smiling and looking into the
camera
recruiters don't really go around linkedin judging how people look
but it is a human nature to have a certain reaction
when we see a photo of someone so while deciding which picture to use
think if you would hire yourself as an employee
or as a consultant just by looking at your picture
number three customize your linkedin headline and make it more than just a
job title think of your headline as of a business
card title it has to be clear and by default
linkedin will place your most recent job title as your headline
so you will have to go to your headline press the edit button and customize it
using the words that define your profile the
most and words which would make it easier for
others to find you avoid generic headlines you might want
to take a look at the headline of a few different linkedin profiles as an
inspiration to make it more than just a job title
there are 120 characters available for you to make your headline stand out
step 4 add a background photo your background photo is also a visual
element at the top of your linkedin profile page
it grabs people's attention sets the context for your profile it
also helps your page to stand out from the crowd
and for people to remember you in some way
to change your background photo click on the me
icon at the top of your linkedin profile page
click the edit icon in your intro card you can see there is even a recommended
size for your linkedin background photo you can choose any photo or image that
you think represents you the most if you have a brand then consider having
its logo and a short value pitch along with it
if you are employed by a company you can consider having a corporate picture
that might represent you and that might actually
look good on your profile step number five customize your linkedin url
customizing your url on linkedin will help you to brand yourself better
it will allow you to reference to your linkedin page
easily in your resume in your business cards
or in any other documents to do this click on the me icon at the top of your
linkedin home page click the edit public profile and url
section you will find the url section on the top
right corner keep it simple it could be your name
your last name your business name etc
once you get your custom linkedin profile url
you should promote it add your custom url
to your email signature to your business cards
or to any other marketing material you might use
share it on your website or on any other social media
where you have an active profile step 6 write a good linkedin summary
the first thing to say about your linkedin summary is
make sure you have one so many people still leave this part
blank on their linkedin profile when in fact your linkedin summary is
your chance to tell your own professional story listing your
skills and the job titles you've had is not
enough don't be afraid to invest some time into
it and to turn your linkedin summary into your professional story your
summary can also give viewers a clear idea
of what they should do in regards to your profile
and what you want them to do once they read your summary
this is a very important step which is why i made a complete
step-by-step video guide on how to write a good linkedin summary i'm adding up
the link in the description below and to the card which you see on your
screen step 7 include accomplishments while
adding your job descriptions mention accomplishments in your bullet
points under each experience or studies which
you add don't just say responsible for this or
study that these descriptions don't say
anything about how good you were what did you actually
do what did you accomplish at the job or
during your studies what are the most memorable achievements
of this experience mention all these as bullet points
this is really similar to what you should put on your resume
and if you are looking into updating your resume as well
check out my detailed video on resume and on accomplishments
through the card on your screen once you finish watching this video
but let me give you a few examples on here on what accomplishments should look
like increased department revenue by 15
by acquiring 10 new clients during 2019 successfully hired and trained five new
team members supervised two project teams and five
marketing projects at the same time while
launching a whole new product range build your network after you are done
with creating your profile you are ready to start building your
network linkedin connections are different from
those on other networks as a professional platform it's
important to be mindful of who you are welcoming into your
network if you wonder who you should connect
with start in the following order connect with people who you know trust
and value as a professional connection connect with people
you have worked with at some point then you can also connect with family
and friends which will help you expand your network
outside of your industry and a few tips on how to connect
avoid using the default invitation request whenever you can
include a personalized message explaining the message
why you want them to join your network if you are looking for more videos on
how to grow and how to improve your linkedin profile
check out my linkedin videos with the next level tips thanks for
watching if you found this video useful please
thumb it up and share it with whoever you think it
might be beneficial to don't forget to hit the subscribe and
see you in my next video coming up
you