OFF
OFF THE
OFF THE BAT, I AM SO THRILLED TO OFFER THIS T
AS A SHOWSTOPPER AND I
SAID IT'S IN MY SHOWER
AND I USE IT EVERYDAY. A
IT IS THE ULTIMATE WAY,
REALLY THROUGH SCIENCE R
TO TRANSFORM YOUR HAIR.
I SAY THIS WRITEUP OF
THAT TO ANYONE OUT THAT
THERE. DU BLOWDRY YOUR
HAIR? DOES YOUR HAIR
HAVE A LOT OF TEXTURE? S
A FRIZZY? DO YOU A FRIZ
OVERUSE THE TOOLS, THE
HOT TOOLS AND BLEACHER
HAIR? IF SO, YOU COME H
TO THE RIGHT PLACE.
TODAY, THE ENTIRE
CONFIGURATION THAT WILL
BRING YOUR HAIR, WOW,
FROM THE BEFORE THAT YOU
ARE LOOKING AT ON THE
LEFT SIDE OF THE SCREEN
AND SHE IS GORGEOUS AND
HAIR, CLEARLY! LOOK AT
THE FRIZZ, IT IS UNRULY
AND YOU DO NOT SEE ANY
SHINE UNTIL YOU HIT THE
AFTER! LOOK AT THE WAY
HER HAIR MOVES AND THE
DIFFERENCE IN HIGHLIGHTS
HER HAIR MOVES AND THE DIFFERENCE IN HIGHLIGHTS,
IT IS BRINGING BACK
LITERALLY THE HEALTH TO
HER HAIR. TODAY, YOU'RE
GETTING THE SHAMPOO,
YOU'RE GETTING THE
CONDITIONER, YOU'RE
CONDITIONER, YOU'RE GETTING THE COMPLETE
SPLIT AND SERUM AND ALL
FROM $88-$78, AVAILABLE
ALSO FIVE FLEX PAYMENTS
A $50.60 AND MY PLEASURE
TO WELCOME MELISSA TO WE
SHOULD BOND WHO IS THE
CEO AND FOUNDER OF VIRTU
SHOULD BOND WHO IS THE CEO AND FOUNDER OF VIRTUE
LABS AND SHE IS BEEN IN
THE BEAUTY INDUSTRY FOR
OVER 25 YEARS. YOU'RE
BEEN THE CEO OF SO MANY
MAJOR COMPANIES BUT THIS
SPECIAL ALPHA PROTEIN IS
YOUR BABY --SHABAN
WE ARE PROUD OF HER
>>GUEST: SHE WAS IN
DEVELOPMENT FOR A LONG
TIME OUT OF THE COMPANY
IN WINSTON, SALEM AND
THERE'LL LOTS OF PATENTS
AROUND IT AND IT'S BEEN
AN EXCITING JOURNEY. FOR
THE FIRST TIME, YOU HAVE
REAL TECHNOLOGY INSIDE R
OF THE HAIR CARE THAT IS
ABLE TO COMPLETELY REPAI
OF THE HAIR CARE THAT IS ABLE TO COMPLETELY REPAIR
AND REVITALIZE HAIR.
HOES I LOVE IT.LET'S GO
TO THE TECHNOLOGY.
>>GUEST: IF WE CAN LOOK
AND LISTEN, WE HAVE AN
ANIMATION THAT YOU CAN
WALK THROUGH HERE.
>>HOST: PERFECT.
>>HOST: PERFECT. >> WHEN OUR HAIR IS
DAMAGED, IT CAUSES AREAS
OF BREAKAGE IN THE
KERATIN PROTEIN AND KERA
MAKES UP THE HAIR.
HYDROLIZED KERATIN IS A
COMMON INGREDIENT IN COM
HAIR CARE BUT WE USE OUR
OWN MOLECULE CALLED OWN
ALPHA KERATIN 60KU. ERIC
ALPHA KERATIN 60KU
PROTEIN IS UNIQUE. IT'S
HUMAN DERIVED AND IT CAN
WEAVE BETWEEN A BIND THE
BROKEN KERATIN STRANDS,
ALLOWING US TO TRANSFORM
THE LOOK OF DAMAGED HAIR
INTO BEAUTIFUL, HEALTHY
LOOKING HAIR.
LOOKING HAIR. >>HOST: IS THAT
SOMETHING? LIKE HIM I
HAD TODAY, I HAVE SHINY
HEALTHY LOOKING HAIR BUT
THIS IS DIFFERENT ALSO
MELISSA.
MELISSA.
MELISSA. >>GUEST: I THINK THAT >
WE SPENT A LOT OF MONEY
-- SPEND A LOT OF MONEY
ON SKINCARE AND OUR BODY
AND OFTEN TIMES WE DO AN
NOT GIVE THAT SAME
CREDENCE TO OUR HAIR. CR
FOR THE FIRST TIME, YOU
HAVE UNIQUE PATENTED
PIECE OF TECHNOLOGY THAT
IS GOING TO IS GOING TO
PROGRESSIVELY REPAIR
PROGRESSIVELY REPAIR HAIR. YOU COULD DO HAIR.
THINGS THAT BEAUTIFUL TH
FHI HE BRUSHED, THE
STYLING TOOL WHICH IS SO
GREAT BUT YOU CAN ALSO G
BE REPAIRING THE HAIR AT
THE SAME TIME SO YOU CAN
ACHIEVE HEALTHY HAIR AND
GREAT STYLE(...)
GREAT STYLE(...) >>HOST: ADIR WILL
DEFINITELY SHOW US BUT
HE'S NOT ONLY A HE'S NOT
CELEBRITY STYLIST BUT
IT'S BEEN IN THE IT'S BE
INDUSTRY FOR 25 YEARS IN
THE HIT MAKER HOLLYWOOD
HAIRSTYLES, I AM LOVING
THIS ONE, FINISHED AND
HAPPEN AWAY WITH THE
MOVIE OCEANS A.
>>GUEST: OCEANS 11 WAS
THE MAN AND OCEANS THEY
DOES THE WOMEN. IF YOU
ARE LOOKING FOR HAIR ARE
THAT IS SHINY -- AND IT
HAS BEAUTIFUL FINISHED
HER, IT HAS TO START HER
WITH THE RIGHT SHAMPOO
AND CONDITIONER. WOMEN A
ET AL. KNOW THIS AND IF
YOUR HAIR GETS PRISON,
AND HAVE A LOT OF
TEXTURE, THIS IS THE
RIGHT PRODUCT. --ANNE
HATHAWAY
HATHAWAY
HATHAWAY IF YOU ARE FIGHTING
FRIZZ, THERE'S NOTHING
BETTER THAN THIS SHAMPOO
AND CONDITIONER BECAUSE
IT DOESN'T LIKE A GPS
SYSTEM AND REPAIRS THE
HAIR, GIVING YOU THIS
GORGEOUS, SHINY AMAZING
HAIR AND IF YOU LOOK AT
THE BEFORE, YOU WILL SEE
THAT SHE BATTLES FRIZZ,
HAVING SMOOTHNESS AND
BEAUTIFUL SHINE. THIS IS
LITERALLY BLOWDRY WITH A
ROUND BRUSH. THAT IS A.
>>HOST: ADIR, YOU HAVE
BEEN IN THE INDUSTRY BEE
LONG TIME AND YOU'RE THE
CELEBRITY GO TO AND BEEN
OFFERED A LOT OF OFFERED
PRODUCTS IN THE PAST PRO
COME YOU NEVER, WHY DID
YOU COME TO VIRTUE AND
GO, OKAY I BELIEVE THIS
PRODUCT.
PRODUCT.
PRODUCT. >>GUEST: BECAUSE OF >>G
LIST INCLUDING LUKE
BERNAT WHO CAME UP WITH
THIS TECHNOLOGY AND MY
HUSBAND WORKS AT HARVARD
UNIVERSITY, HE IS A
SCIENTIST AND IT
LITERALLY FOR ME WAS THE
TECHNOLOGY. --MELISSE
TECHNOLOGY. --MELISSE IS BEEN STAGNANT IN THE
HAIR CARE INDUSTRY WHEN
IT COMES TO INNOVATION
AND THERE IS INNOVATION
INSIGHTS IN THIS, I
WANTED TO MAKE THE LIFE
OF WOMEN SO MUCH EASIER.
>>HOST: WE DO NOT
HESITATE HIS WOMEN, YOU
WILL SPEND THE 50 OR 60
OR HUNDRED DOLLARS ON
FACE CREAM AND FORGET FA
THE FACT THAT YOUR HAIR
IS A LIVING BREATHING
THING, RIGHT? YOU HAVE
TO GIVE YOUR HAIR TO GIV
PROTEIN BECAUSE IT'S PRO
MADE UP OF PROTEIN. THIS
VERY SPECIAL MOLECULE,
PROTEIN MOLECULE IS A PR
LOT OF THE ESSENCE OF LO
WHY THIS IS EFFECTIVE WH
AND WHY IT IS SO
DIFFERENT.
DIFFERENT. >>GUEST: ABSOLUTELY. IF
YOU'RE COLORING YOUR
HAIR, IF YOUR BLOW HAIR,
DRYING YOUR HAIR, IF
YOU'RE USING HEAT, THIS
IS THE PRODUCT FOR YOU,
YOU WANT TO MAKE SURE
THAT IT IS ALL ABOUT THE
FOUNDATION. WHEN YOU FOU
HAVE CREATED OR GREAT
CARE TO START WITH HIM
YOU CAN CREATED A STYLE
SO IT'S TRULY ABOUT
STARTING WITH GREAT CARE
AND I WILL HELP YOU WITH
FRIZZ OR HAVING MORE
SUPPLE, SHINE AND YOUR
HAIR. HOES IS THE MOST
IMPORTANT PURCHASE. A IM
LOT OF US DON'T THINK
TWICE
TWICE
TWICE >>HOST: ABOUT SPENDING
MONEY ON CREAMS. I WILL
TELL YOU MYSELF, THIS IS
ALL MY HAIR AND I DO NOT
HAVE PIECES IN MY HAIR.
MY HAIR, IT'S SHINIER MY
AND FEEL SO MUCH
HEALTHIER, MY HAIR IS
NATURALLY CURLY SO I
COMBAT THE SAME THING,
ALL OF THE FRIZZ AND
PARTICULARLY HERE IN
LOVELY FLORIDA.
LOVELY FLORIDA. >>GUEST: WE MET YOU >>G
FOUR OR FIVE MONTHS AGO
IN YOUR HAIR LOOKS MUCH
HEALTHIER AND I CAN HEAL
TELL, IT'S GORGEOUS AND
SHINY BEAUTIFUL. I WILL
TELL YOU THAT I THINK WE
FORGET SOMETIMES THAT
WHEN YOU LOOK AT A WOMAN
FORGET SOMETIMES THAT WHEN YOU LOOK AT A WOMANN
, ESPECIALLY, THE FIRST
THING YOU NOTICE IS THIN
THEIR HAIR AND IF THEY
HAVE GREAT HAIR, IT
STICKS WITH YOU. I WOULD
ENCOURAGE PEOPLE TO TRY
THIS PRODUCT AND YOU THI
HAVE 30 DAYS TO USE IT,
IF IT DOES NOT DELIVER,
SEND IT BACK BUT I
PROMISE YOU, 9/10 TIMES,
IT WILL CHANGE YOUR IT W
LIFE. IT WILL CHANGE LIF
YOUR HAIR.
YOUR HAIR. >>HOST: MAKE SENSE IN
PEOPLE BUY DUTY PRODUCTS
THAT AGENT, HSN BECAUSE
YOU UNDERSTAND WHAT
YOU'RE BUYING. YOU
UNDERSTAND THE PROTEIN
FOR YOUR HAIR. PLEASE
STOP WHAT YOU'RE DOING
AND LOOK AT THE SCREEN!
HAVE TO COME OVER FOR
THIS.
THIS.
THIS. >>GUEST: IT IS
INCREDIBLE, LOOK AT THIS
BEAUTIFUL SILVER AND HOW
MUCH SHINE! HOW MUCH
BODY AND VOLUME WE GOT
OUT OF IT. AGAIN, WHEN
YOU HAVE GORGEOUS,
HEALTHY HAIR, YOU CAN HE
GET ALL OF THIS BALANCE
AND MOVEMENT, MOVEMENT
OUT OF IT. SILVER HAIR
TENDS TO BE A LOT DRIER.
IT TENDS TO HAVE A LOT
MORE, DOES NOT HAVE A MO
LOT OF ELASTICITY SO LOT
WHAT ERIC TECHNOLOGY WHA
DOES WHICH IS VERY
DIFFERENT THAN OTHER
SHAMPOOS AND
SHAMPOOS AND CONDITIONERS, IT CONDITI
CLEANSES THE HAIR AND
COATS IT BUT OURS GOES C
IN A TRULY REPAIRS THE
HAIR AND GIVES YOU
INCREDIBLE LIFE,
INCREDIBLE LIFE, BEAUTIFUL YOUTHFUL
BEAUTIFUL YOUTHFUL LOOKING HAIR. THAT IS
GIVING YOU SO MUCH LIKE!
I WANT YOU TO SEE THE
BEFORE AND AFTER. LOOK B
AT HOW GORGEOUS AND AT H
YOUNG AND VIVACIOUS! IT
IS INCREDIBLE AND LIKE
MELISSE THAT, WE SPEND
SO MUCH MONEY ON SO MUCH
SKINCARE BUT PEOPLE SEE
YOUR HAIR FIRST.
>>HOST: YOU CAN HAVE
GREAT MAKEUP AND GREAT M
FABULOUS OUTFIT BUT BAD
HAIR.
HAIR.
HAIR. >>GUEST: IF YOU THAT
HERE, YOU BAD HAIR SO
START WITH THE RIGHT
PRODUCTS, VIRTUE WILL
VIRTUALLY CHANGE THE WAY
YOUR HAIR FEELS AND I
KNOW IT'S EXPENSIVE BUT
A LITTLE BIT WILL GO
ALONG WAY.
ALONG WAY. >>HOST: WHEN I FIRST
USED IT, I DUMPED IT OUT
TONIGHT BUT I DO NOT TON
NEED ANYWHERE NEAR THIS
MUCH. YOU ARE RIGHT MUCH
ADIR. WE HAVE GREAT
CONSUMER PERCEPTION STUD
ADIR. WE HAVE GREAT CONSUMER PERCEPTION STUDY
TO SHARE WITH EVERYONE.
THIS IS AFTER FIVE
WASHES.
WASHES.
WASHES. [READING]
[READING]
[READING] THAT IS WHAT RECOVERY
LINE IS ALL ABOUT. LINE
YOU'RE GETTING TODAY THE
SHAMPOO, CONDITIONER AND
PLEASE DO NOT FORGET
ABOUT THIS PUPPY, THE
SPLIT AND SERUM. TELL ME
ABOUT THAT ONE ADIR
>>GUEST: THIS IS
LITERALLY MY MAGIC WHERE
I START AND AND EVERY
STYLE WITH AND YES, A ST
LOT OF WOMEN HAVE LOT OF
PROBLEM GROWING OUT PROB
THEIR HAIR LONGER THEIR
HAIR SPLITS AND YOU SEE
DIRECT, YOU DO NOT GET
THE BEAUTIFUL FINISHED.
ON WHAT YOU DO SEE, YOU
PUT IT ON THE ENDS AND P
IT BEAUTIFULLY SEALS IT
AND REALLY MEN SIT
TOGETHER AND HE GIVES TO
YOU GREAT HEALTH AND IT
WILL GROW LONGER, AND
HAVE A LOT MORE SHINE IN
YOUR HAIR --MENDS
DOES NOT WEIGHT IT DOWN
AND ALL OF THE PRODUCTS
ARE LIGHTWEIGHT. IF YOU
WERE CHOOSING THE RIGHT
PRODUCT FOR YOUR HAIR,
YOU CANNOT GO WRONG. ---
--WEIGH
--WEIGH
>>GUEST:
>>GUEST: WHO SHOULD BE MAKING THE PURCHASE
TODAY. INI ONE COLORING
OR BLEACHING AND IF YOU
NEED THEM TO TAKE CARE,
HAIR THAT IS PRONE TO
FRIZZ, THIS IS YOUR
PRODUCT.
PRODUCT.
PRODUCT. >>HOST: I SEE A LOT OF
ARMS GOING UP ACROSS THE
COUNTRY, CHECK, CHECK,
THAT IS ME.[LAUGHTER]
>>GUEST: I SEE WHAT HAS
HAPPENED YOUR HAIR, IT'S
COMPLETELY DIFFERENT AND
BEAUTIFUL.
BEAUTIFUL. >>HOST: IT IS SUCH AN
IMPORTANT POINT TO ALL I
OF US AS WOMEN, WHAT OUR
HAIR LOOKS LIKE AND I
LOVE WHAT ADIR SAID, IT
STARTS WITH THE SHAMPOO
AND CONDITIONER. RIGHT?
BEFORE YOU GO OUT AND BE
BUY BACK ALL OF THE OTHER
, EVEN THE STYLING
PRODUCTS, GIVE THE PRODU
HEALTH BACK TO YOUR HEAL
HAIR. THIS IS SCIENCE HA
FOR YOUR HAIR. THIS IS
UNLIKE ANY OTHER PRODUCT
THAT YOU HAVE NEVER THAT
TRIED BEFORE AND LIKE
ANYTHING ELSE, THAT WE
HAVE OFFERED AT HSN. I
HAVE BEEN HERE FOR OVER
35 YEARS, I HAVE
PURCHASED AND USED LIKE
YOU A LOT OF DIFFERENT
PRODUCTS. RIGHT HERE,
RECOVERY IS WHAT IS IN R
MY SHOWER. THE NEAT MY S
THING ABOUT IT IS THE
LONGER YOU USE IT,
BECAUSE SHE SAID THAT BE
THE LONGER YOU USE IT TH
THE DIFFERENCE YOU WILL
SEE IN YOUR HAIR.
>>GUEST: ABSOLUTELY.
>>GUEST: ABSOLUTELY. OTHER SHAMPOOS AND
CONDITIONERS HAVE A LOT
OF SILICON SEND THEM SO
IF IT WANTS TO FIGHT
FRIZZ, IT HAS A LOT OF
SILICONE AND IS
SUPERHEAVY, YOUR HAIR
GETS FLAT AND YOU CANNOT
GIVE THIS VOLUME AND
BODY. SULFATES, NO DYES,
THE INCREDIBLE LADDER
THAT YOU GET OUT OF THE
SHAMPOO AND CONDITIONER,
THAT IS INCREDIBLE!
>>HOST: I SAID WELL
WILL! WHOA!
WILL! WHOA!
>>HOST:
>>HOST: >>GUEST: -- THIS
DOESN'T HAPPEN WITHIN DO
THE OTHER LINE AT ALL.
>>HOST: LET'S WALK YOU
THROUGH THE SCIENCE. YOU
MAY BE LOOKING AT THIS
AND SAY WHY SHOULD I GO
WITH THIS? WHY IS THIS
DIFFERENT? THIS IS A
PRODUCT AND MELISSE A
CREATED THIS AND IT'S CR
ALL ABOUT ALPHA ALL ABOU
CHARACTER AND 60 KU
MOLECULE AND -- KERATIN
I HAVE BOUGHT IN THE PAS
MOLECULE AND -- KERATIN I HAVE BOUGHT IN THE PAST
SHAMPOOS THAT ARE SHAM
LADDER FREE, DON COME I
DO NOT LIKE THEM AND I
FEEL IT'S NOT CLEAN AND
UNLESS I SEE LEATHER.
WAIT A MINUTE, LOOK AT
THAT GORGEOUS AIR!
>>GUEST: IS THAT SHE
BEAUTIFUL? HOW GORGEOUS
IS HER HAIR? IT'S
INCREDIBLE. IT WAS SO
EASY AND SHE SAID WELL E
IT WILL BE DIFFICULT FOR
YOU TO BLOW DRY MY HAIR
AND GET THIS BEAUTIFUL,
FRIZZ FREE BLOWOUT AND F
IT WAS IN 2 SECONDS, IT
REALLY WENT IN THERE AND
PUT BACK THE HYDRATION
AND LOCKED IT IN, HELPED
WITH THE DAMAGE AND IT
WAS JUST EASY TO BLOW
DRIED OUT. LEGALESE IN.
LOOK AT THIS BEAUTIFUL
SHINE. THE GORGEOUS
COLOR.
COLOR.
COLOR. >>HOST: ALLURE BEST
BEAUTY AWARD BY THE WAY
AND THAT IS A HUGE, HUGE
THING FOR COLOR TREATED
HAIR. THAT IS MASSIVE AN
THING FOR COLOR TREATED HAIR. THAT IS MASSIVE AND
I THINK WHAT I LOVE IS
POINT TO THE TECHNOLOGY
GAMBIT. SO WE CAN
UNDERSTAND -- AGAIN.
>>GUEST:
>>GUEST: WANT TO TELL YOU THAT WHEN YOU BREAK
IT DOWN IT'S LIKE $.60
THE USE SOMETHING ABOUT
THAT IN THE CONTEXT OF
HAVING YOUR BEST HAIR. H
IT WILL LAST LONG AND
DELIVERS AND IT'S A
MULTI-TASKER IN THAT IT
DOES ITS CLEANSING JOB
BUT ALSO WERE PAIRING BU
THE HAIR WHILE ITS
CLEANSING. THE CLEANSING
INGREDIENT REPRESENTS
INGREDIENT REPRESENTS ABOUT 50% OF THE TOTAL
COST. ONE INGREDIENT SO
WHEN YOU THINK ABOUT,
THIS IS ABOUT $2000 THIS
WORTH OF PRODUCTS SO
THERE IS A SMALL AMOUNT
THAT GOES INTO THIS BUT
IT'S VERY, VERY IT'S VER
POWERFUL. IT IS A POWERF
PROTEIN THAT WE MAKE
OURSELVES, PATENTED AND
IT'S THE GMP COMPLIANCE
TO KNOW WHAT ELSE HASN'T
GOT --GMP COMPLIANT.
THIS SITE IS CREATED IT
FOR DIFFERENT PURPOSES
AND OFTENTIMES IN THIS
INDUSTRY, THAT IS WHAT
HAPPENS AND SO, IT IS HA
THE DIFFERENCE BETWEEN
HYDROLIZED HAIR TIN HYDR
WHICH WE SHOWED IN
ANIMATION FOR YOU TO ANI
SHOW YOU WHICH IS A
PEBBLY KERATIN THAT PEBB
FALLS OUT OF THE HAIR FA
AND THAT IS OUR KERATIN
WHICH IS BINDING WHICH I
RECTALLY TO THE DAMAGE
SITE.
SITE.
SITE. >>HOST: HERE YOU GO.
>> WHEN AIR HAIR IS
DAMAGED, IT CAUSES AREAS
OF BREAKAGE IN THE
KERATIN PROTEIN THAT
MAKES IT THE HAIR.
HYDROLIZED KERATIN IS A
COMMON INGREDIENT IN COM
HAIR CARE BUT WE USE OUR
OWN MOLECULE CALLED OWN
ALPHA KERATIN 60KU. ARE
ALPHA KERATIN 60KU
PROTEIN IS UNIQUE. IT IS
HUMAN DERIVED AND HE CAN
WEAVE BETWEEN AND BIND
THE BROKEN KERATIN SANS,
ALLOWING US TO TRANSFORM
THE LOOK OF DAMAGED HAIR
INTO BEAUTIFUL, HEALTHY
LOOKING HAIR.
LOOKING HAIR. [MUSIC]
[MUSIC]
>>HOST:
>>HOST: AND WE INVITE EVERYONE, IT'S SOMETHING
YOU HAVE TO TRY AND GET
HOME AND USE IT TO
UNDERSTAND THE
UNDERSTAND THE DIFFERENCE. ALL RIGHT,
WE'RE GOING TO MOVE WE'R
RIGHT ON INTO A PRODUCT
AND ACTUALLY SHE WAS
SAYING TO ME IF YOU ARE
GOING TO BUY ONE PRODUCT
SAYING TO ME IF YOU ARE GOING TO BUY ONE PRODUCT,
TO COME INTO THE VIRTUE
LINE, IT NEEDS TO BE THE