Hey! This is Zack Fox and I’m gonna see which one of these new rap hits is gonna get my cosign.
Growing up, I listened to a lot of rap music.
I was never really stuck to one region.
I had all these different phases and all this different stuff I would go to.
Ghostface Killah was my favorite rapper growing up.
My college years, Future became my favorite rapper.
Nobody should be coming for my opinion at all.
I just woke up.
I be forgetting to clean my fingernails and stuff, so coming to watch my cosign on rap
music...what are you even here for?
Tisa is just pure happiness in a person.
Like, if Tisa's sad, he needs to tell someone because you can't read it.
You can't tell that he's gone through anything.
I used to watch a lot of dance videos and it's so funny because this is literally what
they do.
They just go find a parking lot somewhere like at Home Depot or TJ Maxx or wherever
and they just make cinema.
They do put me in the mind of like, old Atlanta snap era when dudes would just form a line
and they would just have on tall tees and size 40 jeans on a size 30 waist and crank
that, insert superhero, insert action, insert president name.
They remind me of that energy.
You know why I like the mop?
Because it feels like a community is doing it.
Whereas the shoot dance, I don't know if you've ever been in a crowded party and a dude is
like, "Hold on, guys, I'm going to do the shoot dance," and kicks a bitch in the knee?
And now we got to take Melissa to the hospital because you wanted to show out.
Never seen this.
This is cool!
First off, the video is super dope.
And she can really rap.
Yo, Awkwafina, get the fuck out of here!
Yo, get the fuck out of here, Awkwafina!
Yo, “The Farewell”?
The fucking crazy, no, get the fuck out of here!
I'm not saying there's only room for one Asian female rapper.
I'm not saying that at all, but you know who has my vote.
I really do have an appreciation for the new wave of Asian-American artists.
I fuck with Yaeji a lot.
The whole 88rising movement, I feel like they've really captivated and really got the community
together on one.
Dumbfoundead, since back in the day I was listening to him and I was like, okay, this
dude's dope.
So, she seems like she's a very next logical step.
Hold on.
I know every word to this already, so you can't even…
Wow.
This dude has it all.
Dance moves, amazing lyrics, versatility, looks like an adult baby.
That's everything that I want in a rapper.
He fully encapsulates what Memphis is about.
Crunk, as much as Atlanta can take credit for it, really did start in Memphis way back
in the early '90s was the crunk tapes, cassette tapes.
He's taking everything that's very homegrown in the local level of Memphis and he's not
getting to a point where it's too Hollywood and too cinematic, where that's where Atlanta
is right now.
I've been noticing the move of the center of rap moving from Atlanta up to Memphis,
but now it's really coming to the forefront.
I'm not going to lie to you at all.
I fucking hate this.
I could just skip this one entirely.
Are they like 3D printing these bitches now?
Like what is this shit?
Hold on, I'll listen, I'll listen. I'll listen.
I like imagining that these are just two missing Jenners and they're like, "What are we going
to do? I know what we'll do.
We'll be black.
That's how we'll get back at them."
I do like certain parts of the video, though.
Certain parts of it look real dreamy and cool like a Cocteau Twins video but, goddamn, I
need in Comic Sans over my head in the video, I need y'all to do it in post, "This ain't it."
Then I'll wipe it away like that.
I've been on the Baby Keem wave for a minute now.
I think the thing that's most interesting about him early on, he's paying such close
attention to his videos, man.
I don't care what happens in the next like half-year or two or whatever, he's going to
be more important than a lot of people who've been around because he sits down and he goes,
"No, let's make a really, really good video."
Like, every frame in this is beautiful.
It’s super fresh, but it's not so of the times that it's like, “Eh, I've heard this before.”
I'm like, “Oh, okay, this is something special here.”
He hasn't created something that's too insulated into one age group.
I'm sure mostly teenagers know about Baby Keem's music,
but Drake knows about Baby Keem's music.
Baby Keem has connection to Kendrick, correct?
He's a cousin or something like that?
We can't confirm or deny.
For a freshman tape to have a video like this connected to it, "Nigga, who your daddy is?"
Oh, yes!
Don't talk to me for a minute and 35 seconds.
You know what this reminds me of?
Being a kid, first time your mom ever gave you an ice cream cone and you held that ice
cream cone and you licked it and you looked up at the sky and everything was okay.
It's like, beyond pure.
If you asked me 10 years ago “how do you think rap will sound in 2020?”
I would say something like this and the fact that it's actually here is very impressive.
We can't really talk about people debasing or manipulating the art form of rap without
talking about Lil B. Lil B broke rap, completely shattered it, to where people can go in and
rearrange the parts and then you have someone like Young Thug who comes in post Lil B.
We can't have Thug without Lil B. Thug comes in and his voice is the instrument.
I would say maybe the next step after him is like a Carti.
If Carti is the baby voice, this is the "moment of conception" voice.
This is when the sperm cell touches the fucking egg.
645AR sounds like the spark of life.
These are all artists that are a little bit left of center, which is really cool.
TisaKorean, I'm a huge fan.
I love the video, love the dance.
Audrey is better than Awkwafina.
She has really, really good flows.
I think she's a strong contender.
Duke Deuce, one of the best most exciting things to come out of the South in recent
years for me.
When I hear his songs, I immediately want to kick somebody in the ass.
Loredana, just stop.
Baby Keem, a true 360 degree artist in the truest sense.
He's short, which is a plus.
Everybody likes something that's compact in the digital age.
645AR, a crazy rare leap of intelligence, an intellectual diamond in the rough.
After watching all of these new rap hits, the artist that gets my cosign, and this is
really difficult for me, the artist that gets my cosign is gonna be Duke Deuce.
He has a full tape out.
I love almost every song on there, from the South.
Doesn't try to do anything besides what is truly him, not afraid to dance, which means
that he's got a personality, he's a human being.
He's got my cosign.
If Duke Deuce wasn't on this list, 645AR without a doubt blew all of these people out of the water.
All of these artists have something really, really unique to offer and I think they're
all underdogs.
I think the story of the underdog is just more interesting, man.
Pop Smoke, I got to listen to it with all the lights on because it's scary as fuck.
He sounds like a human cigarette, like a human lit Black & Mild.