When do you see your ad revenue on YouTube? The ad revenue for the previous day…right now
the current time is Pacific Standard Time is 2:27 pm. So, that's Wednesday, 10th August. So
I should be able to see Tuesday's ad revenue by this time of the day. Let's have a look.
Go into YouTube Studio into Analytics and into your Revenue tab. Of course,
this is if you are part of the YouTube Partner Program. Now, we said it's the 10th August
right now in the afternoon, so I should be able to see what the 9th August has got in terms of
its revenue for the day. So I'm just going to go from the 9th August to the 9th August
and what I can see here is my Playback-Based CPM. So YouTube hasn't yet done the calculation
of my estimated revenue but the CPM, at least I know what people are paying…what advertisers were
paying for the previous day's ads. Okay, the CPM is effectively how many advertisers paid
per thousand monetized playbacks. Now of course, how do I know how many monetized playbacks? So,
remember, monetize playbacks are when a viewer sees at least one view, one ad
impression. So advertisers are paying YouTube $21.20 which is a really decent CPM for me.
But how much estimated revenue am I going to get? Now this is 2:27 pm, we saw
Pacific Standard Time the following day. So this is August 10th and so I'm looking at August 9th
revenue, but I still don't know how much I'm actually going to get. Actually,
I can calculate it if I click on “SEE MORE” here. I can always just wait a few hours but
if I click on “SEE MORE” here, I get to see my estimated monetized playbacks here
and so then the calculation is really easy. Let me show you. I got say, 1300 nearly 1400 views but
I got about 1 000 ad views. Okay and there's the ad views that I get paid for. Okay, so let's plug
those numbers in. So, the CPM was $21.20. Very decent CPM, obviously for a technical channel,
advertisers are going to be more interested in spending money on that. 997 playbacks for the day,
so that's about a thousand. That's good. So, my total ad revenue is going to be that times that.
Yes, oh not going to be that much! We've got to divide that by a thousand. So this
is the total ad revenue to YouTube, and my share is going to be that times 0.55,
so $11.63, now that's for one day, and that's US dollars. Now what I'm going to see if I wait
probably a couple of hours I'll see the rest of these numbers plugged in. I'll see the estimated
revenue and then if you want to use the RPM (which I never use) just works it out per thousand views
that's not per thousand ad impressions but per thousand views. What the RPM is. So, I'll wait
a couple of hours and I should see that number come in, and that one as well. Okay it's now
10:30 Pacific Standard Time and the reason I use Pacific Standard Time is because that's when
YouTube counts the day cutting over by midnight. So it took till nearly 10:30 p.m. from the
previous day. So we're looking at Tuesday's data and by 10:30 pm on the following day-Wednesday-I
get to see what my actual statistics are. So, let me just look again from the 9th to the 9th August,
just to get a single day, and what you can see here is the estimated revenue is $11.71 which is
just a few cents over what I was what I had calculated using the CPM plus the Estimated
Playbacks. And now I'll wait just another few minutes and the RPM should appear there as well.