Can you have more than one YouTube channel? The quick answer is yes but what we're really
talking about is should you have more than one YouTube channel. There's a lot of pros and cons
to having just one YouTube channel and there's a lot of pros and cons to having two or more
YouTube channels. So, that's what we're going to talk about in this episode.
Okay, the quick answer is yes. You can have multiple channels and so on this video,
I'm going to show you how you would set up a second channel. But I'm also going to talk about
some pros and cons of having multiple channels. I'll show you some examples of people who have
multiple channels and how it's working for them, I'll show you an example of a guy who has multiple
channels and how it's working for him. And I'll also show you an example of a guy who put multiple
topics on one channel and how it's working for him. If you already have one youtube channel and
you just want to know technically "How do i set up a second one?", go to google and type create new
YouTube channel. So, when you click that link, it takes you to this page and it's got a list of
instructions, okay? You want to make sure that you're signed in to YouTube, okay? Then you can
come here to your channel list. I obviously produce a lot of different YouTube channels
and I've blurred them all in this video. But if you come up here to the top, create new channel,
you can come here and put in the channel name and create it just like that. And now you have
a second channel. Let's talk about the pros of having more than one youtube channel. The first
kind of obvious advantage is you can keep your audiences separate. If one is a hobby and one is
business-related, they're going to be 2 different audiences. And so, with a separate channel,
you can make content directly for one and not try and and mix and match or not irritate those
separate audiences. If you're making business videos teaching people how to be better leaders or
how to do better at sales and whatnot and then you want to vlog while you go fly fishing or something
like that, some people might like that but people that are interested in the business topics
probably subscribe to your channel because they want more of those business topics. Certainly,
the reverse is true. If people subscribe to your channel because they want to see more fly fishing
adventures and fly tying techniques and whatnot and then you post a business video, they're going
to think, "What? That's not what I'm here for." Another advantage of having separate channels you
can really niche down or create a specific niche of content and one channel and that really does
help you find your target audience. Oftentimes, people that have a big YouTube channel, they don't
want to water it down by some of their subpar content, like behind the scenes content. You
know what? On their main channel, they put a lot of work and effort into these videos and that's
kind of the quality that their audience expects. And so, if they just have a simple video where
they want to answer some questions, they'll have a secondary channel. And so, that is an advantage
of having multiple channels as you can distinguish or separate content that you feel should be kept
separate. I want to show you an example of this. So Veritasium is a channel that I love.
It's a science channel and I've learned a lot about YouTube from him. Okay. So, he's got his
main channel Veritasium. And when I search for Veritasium, it shows that channel and it shows a
lot of his videos. If I do a filter and I'm just looking for channels, you'll quickly see, "Oh,
wow!" 2 Veritasiums. And if I would have typed in... In fact, let me go back to turning off
that filter. Just typed in Veritasium 2, okay? I mean, obviously now we see both veritasium,
the main one which he's got 7 and a half million subscribers. His secondary channel only around
a half million subscribers. So, he expects his videos to get millions of views. I mean at least
a million views in the short term. You know, this one's got 4 million views, that one's got
7 million views. I remember this one down here, 50 million views. And then the video after that...
Man, "How do you make a video go viral?" So, he talks about a lot of the strategy that he used and
some of the luck that he had with that one. Okay, now comparing that to his
secondary channel. You know, this 1 happened to get 394,000 views. This one only 82,000,
okay? So, he gets hundreds of thousands of views. Not millions of views on these ones
and they're less polished. You know, a lot of these don't even have like the best
custom thumbnails. He doesn't put as much effort into them but people that are kind of diehard fans
of his, they're the ones that subscribe to this channel. The other channel, he tries to appeal to
a huge audience maybe even people that have never heard of him before. Alright, so what are the cons
of having more than one YouTube channel? There's definitely a huge con and that's that one channel
takes a lot of work as it is. So, if you're going to do 2 channels, you've got twice as much work,
right? If we have to split our focus, we have to split our attention between this channel
and this channel, it's less likely that one of them is going to succeed. So, we've really got
to be careful. I mean our main channel the one that we want to grow the most needs 100% of our
attention. So, if we do create a second channel, we can't take some of that attention away from
it. We've got to do it in addition to. That's a pretty big reason against having 2 different
channels, right? So, everyone's scenario is different and feel free to leave a comment below
about your scenario if you like specific advice. Like do you think I should do one channel or 2?
And I'm happy to guide you there. Maybe this example will be helpful, okay? So, Paul Jenkins,
he's a positivity psychologist. So, he talks a lot about positivity, well-being, mindset and
he's got a lot of models that he helps people with there. He also talks a lot about parenting. So,
we've got positivity and parenting, okay? And he also talks about relationships and marriage and
stuff like that. So, 3 different areas. We could potentially create 3 different channels.
We decided to keep it all in one channel. And in the beginning, we kind of did an equal proportion
of each of those categories. Well, after several months, the parenting space really started to
take off and it's it's been the strongest ever since. And we've definitely encouraged that. When
something takes off, you want to continue to feed the fire so we've made more and more parenting
videos. I would say now, over half the videos on the channel that Paul makes are parenting.
He still does relationships, he still does positivity. Because those are important to him
and those are important to his audience as well. But the channel is getting the most growth around
the parenting topics. Now, let's just say that Paul's positivity topics or the relationship...
You knowm maybe he had a relationships course or a positivity program that were really good revenue
generators for him. But he was getting most the traffic from parenting. How does that work? Well,
it's kind of like a harbor. You've got all these boats in the harbor and when the tide comes in,
it lifts all the boats. So, when Paul has a parenting video that just spikes and takes off,
it's kind of like that that rising tide all the videos on Paul's channel naturally start
to get more views and traffic. I'll give you another example of that. So, Noelle Randall,
she makes a lot of videos on real estate investing specifically airbnb real estate investing. While
she's had some videos really spike and take off and really lift her channel in the area of
business credit and similar topic how to get a business loan. So, those are obviously different
from her main real estate topics. But as those videos have gotten hundreds of thousands of views
now, all of her real estate videos have also ridden this rising tide. And they've gotten
way more views. And Noelle has started generating more and more real estate leads from that. It's
really cool. Okay, the next video that i want you to watch is one of the ones that I'm most excited
for you to see. I'm going to link to it right there and also right up there in the card. This
video is called Advanced YouTube Strategy: Multiple Location Filming. Go check it out.