apple is rethinking their entire iPhone 15 lineup next year and it's due to some
catastrophe in the current iPhone 14 lineup specifically with the iPhone 14
plus which is basically like the regular iPhone but with a larger display and
apparently the sales have been so bad that apple is seriously concerned about
releasing the iPhone 15 plus next year in a similar way so they have to rethink
the entire lineup and something that it might even get canceled altogether but
we just got a new report from a Korean blogger saying that apple is rethinking
it in a couple of ways and they're basically exploring two separate options
but before I get into revealing what those two are I have to talk about why I
think the iPhone 14 plus failed so badly so let's get right into it first of all
in my opinion they made a huge mistake by delay playing the release of the
iPhone 14 plus because it was delayed almost by a month so by the time it was
released a lot of people already purchased one of the other 14 models so
the 14 plus was kind of lost in terms of the hype and we even noticed that in our
own channel where the 14 plus videos did not do as well in terms of the views
another big problem is the price it starts at 900 and at that price you're
so close to the iPhone 14 pro and the issue is that the pro model is just so
much better Apple has been doing an excellent job by giving even more and
better features to the Pro Models and marketing the pros much better as well
even down to just the naming Pro sounds a lot better than plus but on top of
that one of the biggest things that came to the Pro Models is the new Dynamic
Island which is seeing the notch finally get removed after so many years since
the iPhone 10. so when you look at the 14 plus it has a notch and the notchless
dynamic Island Pro Models look just so much better and more modern so paying
900 for a notched phone in 2022 is extremely expensive especially when you
look at the other Android competition which basically no longer have notches
on top of that with the 14 plus you're stuck with only two cameras which means
that you don't get the telephoto camera which could be very helpful like on the
Pro Models and this year's Pro Models also got a brand new 48 megapixel camera
with Pro raw that looks absolutely incredible so sharp and detailed and
you're missing out on that with the 14 plus now in my opinion there is another
reason which is basically the oncoming recession where people are trying to
spend less money and budget more now the interesting thing is that with the Pro
Models specifically the 14 pro Max which outsold the rest of the models by far I
think with that model it's kind of tuned towards the more wealthier clients where
they might not be impacted by the recession as much so if somebody is
looking to buy one of the regular models to save money they might as well just
get the 6.1 inch regular iPhone 14 for 800 instead of going up to that 900
price now another reason is that the people who are buying the Pro Models are
more likely familiar with the tech industry they know how to pre-order
their iPhone to get it quickly and the people that are going for the regular
iPhone models more likely than not they're probably going into a retail
store they pick it up they use it then they try out the 14 plus and it feels
massive because they've been used to these smaller phones that might be
another reason why they think it's not worth spending another hundred dollars
on top for such a huge phone that might be uncomfortable to use but then getting
even deeper another reason is that the lineup is kind of confusing compared to
how it used to be before you would get one iPhone every single year and then
with the iPhone 6 you would get a larger iPhone 6 Plus so you had the choice
between two and then they set it up to three with the iPhone 10r which was
budget focused now we have four ever since the minis came online and the
minis didn't perform well but it looks like the 14 plus is doing even worse so
with four iPhones in the lineup one of them is bound to perform very badly
because you just have so many choices so with that said in my opinion Apple
should just go back to three iPhones you get the regular iPhone 15 then the 15
pro and pro Max or maybe even the 15 Ultra which is one of the scenarios that
apple is exploring according to the Korean blogger apparently Apple could be
working on an iPhone 15 Ultra which will basically be a a pro Max but with extra
features added on top that are better in more different compared to the regular
pro model and that's going to be really nice because it's called the 15 Ultra so
it sounds amazing just like the Apple watch Ultra which did very well in sales
because it's 800 much more expensive but it's a completely different design and
it sounds awesome so if Apple does that with the 15 Ultra it's going to be a
very good seller and that'll likely make the iPhone 15 plus if it does come out
even worse in terms of sales so that's another option to differentiate between
the Pro Models and the lower end models basically to make it maybe an even more
expensive model so maybe the Pro Models and the ultra will be more expensive by
a hundred or even more dollars and then in that case maybe it'll help the 15
plus do a little bit better because there's a bigger price difference
between the 900 15 plus and the much more expensive pro Pro Models coming
next year now the other option that the Korean blogger gave was for Apple to
reduce the price of the 15 plus so instead of 900 it would now be let's say
850 now that gives it a bigger difference between the 15 plus at 850
and the Pro Models and maybe the ultra so that might make it worth it to go for
that larger 15 plus and if you think about it it's only going to be 50 more
expensive than the 15 so paying 50 bucks for a much larger display and Battery
would it actually be a great idea and very worth it now the hardest thing
about all of this is that Apple likely had a lot of pressure in terms of profit
margins with the current iPhone 14 lineup and that is actually why I think
Apple kept the regular iPhone 14 with the old a15 chip because that helped
them save some money and get higher profit margins because in my opinion in
all of the issues with lockdowns and all the protests in China and everything
else has made it more difficult to have good profit margins because now they
have to pay more money to Foxconn because Foxconn has to pay their workers
more money to stay there plus all the supply chain issues with shipping prices
and everything else Apple likely was pressured into giving the iPhone 14
models the older chip and I think that's going to keep going forward into the
future but with all of this said and wrapped up I think the best bet is for
apple to admit that they were wrong with the 14 plus and next year make it more
simple so they can save some money just give us the iPhone 15 for 800 and then
the pro and pro Max or Ultra that's going to simplify the lineup and I think
it's going to help in terms of sales with people being less confused and more
likely to go for that new Pro Max or Ultra because that plus model is no no
longer there I think that's the best bet for Apple to increase their revenues and
profit margins and average sale pricing now if you think I'm totally wrong let
me know down in the comment section below but if you enjoyed this video then
click the circle above to subscribe and if you're interested in just buying one
of the iPhone 14 models I'll tag using the YouTube product tagging feature down
below the model that I recommend right now thanks for watching and we'll see
you in the next video [Music]
thank you