(tranquil ambient music)
- If you've been struggling
to get better results from your Facebook ads right now,
it's probably because you're using the wrong objective,
targeting the wrong audience,
or you're making one of the other mistakes
that I'm gonna be sharing with you here in this video.
And I guarantee that if you implement
everything that I share with you in this video,
you're going to start getting more clicks, more leads,
and more sales from your Facebook ads
because it's incredibly simple
to create a campaign right now.
In fact,
it's easier to launch a Facebook ad campaign right now
than it ever has been before.
But small business owners and marketers
are messing up so many different things,
but in this video, we're gonna cover them all.
In fact, these things help this account deliver a 776% ROI
and over a 100 grand in sales,
helps make all these campaigns profitable,
turning two and $3 clicks into multi-1000 dollars sales
and helps these campaigns increase their conversions
while at the same time achieving some of the lowest
cost per conversion in the industry.
And the same exact thing can happen to you
if you simply implement the tips
that I share with you here in this video.
But I will warn you,
if you skip just one part of this video,
it's gonna be the reason that you don't end up
getting more sales from your Facebook ads.
(intense ambient music) So step number one
to getting better results from your Facebook ads
is understanding that Facebook ads have changed
and what used to work on the platform
even a few months ago is dramatically different
to the strategies and tactics
that we are seeing succeed on the platform right now,
especially when it comes to the Facebook Ads Manager
and how to set up and structure your campaign
for maximum results.
But to show you just how powerful
and important these changes are, I need to tell you a story.
Better yet, let's ask old man Adam
to show us how things are done.
(beep) (upbeat ambient music)
So you wanna learn how to get better results
from your Facebook ads?
Yes, old man, Adam, will you teach me your secrets?
Well, it all comes down to hard work and sacrifice
and micromanaging every single little aspect
of your Facebook ad campaign.
That sounds terrible.
Oh, it is.
Say goodbye to seeing your friends and family ever again
and start getting used to staring into the lonely empty void
of your computer screen for hours and hours on end
as you try to eek out every conversion point possible.
Yeah, for real, that sounds awful.
I mean, who would do that?
Well, if you wanna make it in the competitive world
of Facebook advertising, then you need,
hey, are you even paying attention?
What are you doing on that thing?
Yo, sorry, I was just launching a new Facebook ad campaign,
broad targeting, all placements, set it and forget it.
You know you can do that now, right?
I've wasted my life.
(beeping) Back in the day,
and by back in the day,
I mean, as recently as just a year or so ago,
the key to success on Facebook ads
really was about choosing the right objective and targeting,
and placements, and budget.
But things have changed, and the algorithm
behind the Facebook ads platform has gotten smarter,
a lot smarter, like terrifyingly smart.
(intense ambient music) That's what you wanted
me to say, right?
I can go see my family now?
- You have done well, Adam.
(beeping)
- Which means that the days of micromanaging are over
and the days of broad targeting and all placements
and optimizing your ads using dynamic creative
are probably here to stay,
at least until things change again, which let's be honest,
is probably just around the corner.
So if you haven't yet subscribed,
now is probably a good time to do so.
In the past, we used to set up our ads
with one interest per ad set,
and then just a ton of different ad sets
with smaller budgets of say five to $50 each.
And we'd try all kinds of different campaign objectives
in order to see which ones would pop off.
But now for most ads, most of the time
I'm pretty much only ever running
two different kinds of campaigns,
and I set them both up in pretty much the exact same way.
(tranquil ambient music)
Campaign One would be a lead generation campaign
where I would choose "Leads" as my campaign objective,
choose "Manual control",
leave "AB Test" off and turn "Advantage campaign budget" on.
Choose "Instant form" as my conversion location,
turn "Dynamic creative" on.
We're gonna use this in the next part when we create the ad.
And for my targeting, I'm leaving things wide open,
including location, age, and gender.
That is, unless I know specifically
that I'm going after a certain country or age range
or gender, in which case I would change it,
but most of the time, just leaving it open.
"Targeting" stays broad and "Placements" stay open,
with the "Advantage placements" option selected.
Now all we need to do is create the ad
and the instant form.
And if you're feeling extra fancy, you can also hook it up
to an automated marketing solution or a piece of software
in order to help you better engage with and nurture
and convert that lead into a paying customer or client.
Now this video is not sponsored,
but I will put a link up here on the screen
as well as down in the descriptions below
where you're going to be able to sign up
for an extended free trial,
get access to a free training course,
as well as get a free strategy call
that's going to walk you through the exact software
that I used to do this called "High Level".
(upbeat ambient music)
For the second kind of campaign, a sales campaign,
things are gonna look pretty similar,
except that I'm gonna start
with the sales objective rather than leads.
I'm leaving "Catalog" off
"AB test" off and turning on "Advantage campaign budget".
"Conversion location" is website,
"Performance goal" is maximized number of conversions.
The "Pixel" is installed,
and the "Conversion Event" is set to "Purchase",
which is a good time to bring up
one of the biggest mistakes that many advertisers make
is trying to outsmart the Facebook ad algorithm.
Essentially trying to choose engagement
when what they want is leads,
or choosing video views when what they want is sales.
You're much better off
being direct and obvious with Facebook.
So if you want sales, select sales,
if you want leads, choose leads.
After that, I'll turn "Dynamic creative" on,
leave your targeting options wide open as before,
including location, age, and gender.
Keep targeting broad and "Placements" open
choosing the "Advantage placements option",
and the mechanics of the campaign are pretty much set.
Now I appreciate if you've never done this before,
this can all look and feel just a little bit overwhelming,
but the good news is that most of the settings
that I just walked you through
are the default settings
so you don't really need to change much at all.
This is because the secret to success
with Facebook ads today
has less to do with the construction and the mechanics
and the settings of the Facebook ad campaign
and everything to do with the creative side, the text,
the copy, the images, the videos that you decide to use.
But like all things,
there's a right way and a wrong way to do this,
so let me walk you through that now.
(upbeat ambient music)
One of the best things about Facebook ads
and about most online advertising platforms in general
is that we all have access to the same tools,
meaning that whether you're running ads for yourself
or for a mega corporation like Nike, or Adidas, or Doritos,
or Samsung, or Apple, or Target, or Oreo, or whatever,
we're all looking at the same advertising dashboard
with the same buttons, same options.
There's no secret Facebook ad platform
for big businesses that they're hiding
and nobody is telling you about.
What separates the amateurs from the pros then,
the winners from the losers,
the money makers from the bankrupt businesses
is the quality of the creative, the ad itself,
and the words, images or video that makes up that ad.
Now, one option you have to get really good results
from your Facebook ads is to study marketing,
copywriting, and advertising in order to learn the hooks
and angles and structure
of what makes a high converting offer and message.
And I'll be honest, you should learn those,
especially if you're serious about business and marketing.
But while you study those important business
and marketing principles and fundamentals,
you might as well use a little old technology
to help get the ball rolling.
In which case, my recommendation here
is going to be to tap into ChatGPT
and feed it one of the following prompts.
Option one is to ask ChatGPT to create a Facebook ad
based on any webpage that you give it.
For example, I asked it to create a Facebook ad
based on the Digital Marketing Academy's sales page,
and honestly, wasn't too bad.
Another option is to use this slightly more complicated
but definitely more accurate prompt
from a script that I tweaked and modified it
based off a prompt I got from a guy named Joe Portsmouth.
I'll pace the entire prompt down in the descriptions
below this video, and all you need to do
is copy and paste the whole thing over into ChatGPT,
and then just fill out the bottom part
with the specific details around your offer,
and you're all set.
The big thing with this one though is
that you wanna make sure to provide feedback to ChatGPT
and make sure to ask for revisions or edits
or any tweaks or modifications
if something just doesn't come out right.
For example, you could ask it to come up with
three new benefits if yours just didn't quite hit the mark,
or you could ask it to spend more or less time
on agitating the problem before providing the solution.
If you think of ChatGPT
kind of like a virtual copywriting assistant
and just tell it exactly what you want,
I think you'll be pleasantly surprised
with some of the output that you're able to get from it.
Then once you have your copy,
well, it's time to find some images to go along with it.
When it comes to choosing the perfect image for your ad,
there is no shortage of options available.
You've got your paid stock photo sites,
like Shutterstock and iStock Photo,
your free photo sites like Unsplash and Pixabay,
your AI generated image sites like Dolle and Midjourney,
or you could just take a picture yourself.
And the truth is, any one of those can work
which is why you always want to be testing
one against another,
and the way that I do this is through "Dynamic Creative".
For the ad setup, I choose "Manual upload"
and "Single image".
For the "Ad creative,"
I'll test two different body copy variations
and two different headlines, and then go into "Images"
and choose two to three different variations
to run alongside them.
Now you do have the option to either run images or videos,
but my suggestion here is pretty simple.
If you've never run video ads before,
then my suggestion is to start with images
as video just adds a whole other level
of complexity to the mix.
But if you're confident with your video ad skills,
then go nuts.
Just make sure not to test (tranquil ambient music)
a video against two images
or an image against two videos
as it starts to get a little messy.
This is why what we're after here are three different images
in order to see which one gets the best results.
And I think I'm gonna browse Unsplash here
in order to find a few different image variations
that I think would work
as I typically like to go with a literal,
a metaphorical, and an ideal outcome image.
A literal image in the case of the Digital Marketing Academy
would be something like someone taking a course
or working through some kind of strategy,
a metaphorical image would be some kind of learning
or progression or success in business,
and an ideal outcome image
would be something freedom or finance related.
From there, it's really just a matter of pressing "publish"
and then analyzing what worked and what didn't.
And if you'd like to learn even more
of my best Facebook ad strategies,
then you're definitely gonna want to check out the video
that I've got linked up right here,
which is going to give you three more of my best,
most effective
and highest converting Facebook ad strategies.
So make sure to check that out now
and I'll see ya in there in just a second.