Have you ever wondered how to get leads from Facebook for real estate? Wait, isn't Facebook too
crowded and isn't worth pursuing to actually surface a deal worth buying? Let's find out.
Hey there, my name is Mike Fritz. I'm the founder Titanium Capital Investments and the multi-family
CEO system. My greatest passion is helping investors just like you
create financial freedom with multi-family real estate. And in this video, I'm gonna
walk you through the 5 ways to find deals using Facebook, and stick around to the end
because I'm gonna give you a ninja tip that I didn't know when I started off
that I want you to know today. Facebook can be a great way to find real estate deals if
you know how to leverage it and use it correctly. Because Facebook is very crowded, it has a lot of
competition out there seeking to do this, however, where there's competition, there's opportunity.
One of the things I love to do is to go fishing. Well, when I go fishing, if I see a lot of people
fishing in one hole on a lake, I assume there's fish there, and it's the same thing with Facebook.
You can assume there's a lot of success to be had on Facebook just because the number of people
leveraging it for business. The very first tip is to set up a business page. Setting up a business
page on Facebook will help you separate yourself from people just trolling looking for deals.
But you want to set your business page up specifically and here's what I mean.
Number 1, set your page up around the kind of real estate you buy. If it's around multi-family, put
it around multi-family. If you're a wholesaler, make sure you make your business page about wholesaling.
If you fix and flip properties, make sure your business page leverages fix and flip properties.
Build your Facebook page around the types of real estate you do, then what you want to do is to post
your business page on your personal page a couple times. What you're trying to do with this is pull
out anybody who might be interested in the kind of real estate you're doing and get them over to
your business page where all the real action is. So from now on, instead of posting things on your
personal page, I want you to start posting things on your business page and seeking to increase
the engagement and the likes on that page so that we can create a new world for people to come and
learn about real estate, find deals and find people that are looking for deals A.K.A. you. A business page
on Facebook can not only separate you as a player, but it can also draw people who are looking to do
business in real estate. As you set up your page around the type of real estate you do,
make sure you set your page up around 1 strategy, not multiple. You may do multiple strategies, but
set your page up around 1 strategy. What this creates is what we call TOMA. T-O-M-A. This is top
of mind awareness. What that means is if somebody knows that I'm in multi-family real estate and a
multi-family real estate deal comes free, they will think of me because I'm the person always
talking about multi-family. If you're a wholesaler or a flipper or a multi-family, do the same thing.
Set your page up around 1 specific strategy to create top of mind awareness in the people online.
Then the 2nd tip to create leads on Facebook is to start creating content on that business page.
There's 3 types of content I like to put on my business page to create engagement and
to start surfacing some of those deals. The very first one are inspirational quote cards and memes.
These are the ideas that you have powerful quotes and, of course, they can be around the
asset class you invested in, but they continue to inspire people to invest in real estate. It
can be a warren buffet quote around real estate, why people should be investing in real estate
or it can be general inspiration, a Tony Robbins quote about the power of the mindset. The idea
is that you're creating content, you're putting content out that engages people and continues to
inspire them towards real estate because again, the more you separate yourself as an expert,
the more deals are gonna flow to you. The 2nd type of content are short pre-recorded videos.
These are 1 to 3-minute videos that just as you talking about something you're
doing in real estate and people again, continue to attract to that video. It can be a deal you just
looked at, a deal you just purchased, a deal you passed on, anything you're doing in real estate,
we call it document, don't create. Document the stuff you're doing in real estate, you don't always
have to create new content, but just document what you're doing and people begin to see what you're doing.
It leverages the principle that dogs don't bark at parked cars. The idea is movement creates attention.
The more videos you're shooting and the more inspirational cards you're posting, the idea is
that you're attracting attention towards you. This starts to surface deals because the more you put
out content and the more you say, "We're looking for deals in this asset class in this city. Let us know,
we'd love to create a partnership." You never know what deals start to surface. And the 3rd piece
of content is by going live. You can actually go live on Facebook so people can watch you
live. Just hit the live button on your phone, start talking about what you're doing in real estate. I
did this a couple months ago when I was headed out to a deal. I went live on Facebook just said, "Just
going to look at this deal. I'm really excited. The broker sent to me yesterday," just told the story
about how I found it and now I'm going to look at it, but it's the idea of document, don't create. I'm
documenting me just going and looking at a deal, going live with people, then all of a sudden,
what do they want to know? Well, what happened after you looked at the property? So, go live
again. Show what you did after you looked at the property. Then did you buy the property? And then
so it's again, it's creating a narrative that keeps attention and people want to know. That's how deals
and money are attracted to you as an investor. You have to start creating something to follow online.
Before I go on to the next tip, throw a comment below. Do you have your business page set up
on Facebook? Throw the link below, I'd love to take a look at it. If you don't have it set up,
go set one up then throw it below. I'd love to see what you set up over on Facebook. The 3rd way to
surface leads on Facebook is to create a Facebook group so you have a Facebook business page but a
private group is different. People have to actually request to be part of your group in order to be
included in the narrative, in the discussion that's happening in the group. Creating a Facebook group
around the types of real estate you're doing, it's a really powerful way to create an inclusion
by exclusion type of principle. That means people want to be included because they're not. Creating a
private group where only some content is thrown in the private group and only some real action
happens in the private group is a great way to make people want to be a part of that and then
you can move people on your business page and your private page over to that group where a lot of the
combat happens and then you can start even going live in that group, the Facebook world and you and
what you do as a business. In your Facebook group, I would encourage you to go live once a week. Just
simply talk about deals you're doing, deals you're not doing, areas you're looking at, how you're
raising money. Just start talking about your real estate career even if you've never done a deal.
Start talking about, "Just drove out and looked at this deal today. Here's why I like this deal. Here's
why I don't like this deal," and again it's building your credibility with those that follow you.
Facebook is a great way to surface deals but you just got to know how to leverage it correctly.
The 4th way is a little bit more expensive way but it certainly works is to run Facebook ads.
If you're looking for a very specific asset in a specific area, run Facebook ads around
that specific project. If you're looking for multi-family in Atlanta, set up a Facebook ad, run
it to owners of multi-family in Atlanta and say, "I want to buy a property." Great way to surface leads
cost a little bit money to go at it, but again, to build your business, I would encourage you to do
some investing anyway. And even if you run those ads and people don't click on it, you can also run
ads and drive people to your Facebook group, which is where all the action happens. So, you can drive
people to your Facebook group as well through your Facebook ads. Ads are meant to do one thing:
get attention and create a call to action. So, once you get attention, if you're calling out sellers,
get them to click the link and fill out a form to contact you. If the goal is to download something
so they understand how you work as an investor and then that leads to a call, however you set it up,
make sure the Facebook ad is simply to get them to click and take the next step. Don't try to make the
sale on the Facebook ad. Just try to get attention and get them to take that next step. The 5th way
to surface leads on Facebook is to have an opt-in. If you are running ads, make sure you have a place
where you collect emails. Here's why. I want you to understand Facebook is rented land. You don't
own it. If they change the algorithm and you're primarily banking on Facebook for leads and they
shut the algorithm down or they shift something and it makes your strategy obsolete, then all of
a sudden your business is gone. The goal is to get them from Facebook group or Facebook ads
to your email list so you can own those emails and continue to contact them over and over again.
Then if Facebook changes their algorithm, it doesn't matter. You still have their emails and
can continue to contact people. A ninja tip that a lot of people aren't doing that I believe you
should be doing is anytime you underwrite a deal or look at a deal that you thought about buying
but the numbers don't work out, post that on Facebook and let people know.
Not only does that help people continue to see you as an expert, but it also lets people know
this person knows real estate. But think of I'm an investor, look at what this does if I'm an investor.
If I'm an investor looking to invest in a deal and you post a deal and say, "I'm not doing this deal
and here's why," investors start tuning in why aren't they doing this deal and then you can
go on to say, "I'm not doing this deal because it doesn't provide enough money for our investors.
Our first job is to protect our investor money." We talk about surfacing leads with Facebook, not only
do you want to surface leads to buy properties you also want to surface leads of private investors.
By posting deals you're not doing on Facebook, it surfaces investors because they begin to see you
as a real expert of somebody who's going to protect their money. I also want to give you
a free gift for coming today. I want to give you our free multi-family masterclass. If you click that
link, you're going to be taken to my free 60-minute training where I walk you through the 5 things
you need to do to get your first or next piece of multi-family 71 days or less. I'll see you there.