.
. >>>
. >>> A
. >>> A COMMERCIAL ABOUT POST
PARDON HEALING WAS BANNED FROM
THE OSCARS AND TAKEN DOWN FROM
FACEBOOK FOR BEING TOO GRAPHIC.
THAT FIRED UP MOMS ACROSS THE
COUNTRY.
COUNTRY.
COUNTRY. TELL US WHERE YOU STAND.
IS THIS A SUBJECT THAT NEEDS TO
BE IN THE SPOTLIGHT?
IT FUELED A DISCUSSION ON OUR
IT TAKES A VILLAGE FACEBOOK
PAGE.
PAGE.
PAGE. >>
PAGE. >> Reporter: THESE DAYS KATIE
KNOWS HOW HER AFTERNOONS WILL
PLAY OUT.
PLAY OUT.
PLAY OUT. DINASOURS WITH HER SON, LEGOS
WITH HER DAUGHTER, IT WAS THE
UNKNOWN AFTER THEY WERE BORN
THAT SOMETHING SHE STILL
REMEMBERS.
REMEMBERS. >> I HAD NO IDEA.
I WASN'T EVEN FULLY PREPARED
THE SECOND TIME FROM EVERYTHING
PHYSICALLY AND EMOTIONALLY.
IT IS JUST -- NO ONE TALKS
ABOUT IT ENOUGH.
>> Reporter: NO ONE TALKS
OPENLY ABOUT POSTPARTUM
RECOVERY, THE DAYS AFTER GIVING
BIRTH, THE SORENESS, THE
SWELLING, THE DIAPERS, FOR US
MESH UNDERWEAR AND PADS, ALL
WHILE STILL CARING FOR YOUR
NEWBORN.
NEWBORN.
NEWBORN. IT WAS A TOPIC IN THE DARK THIS
COMMERCIAL WAS TRYING TO SHED
LIGHT ON.
LIGHT ON.
LIGHT ON. >> I HAD TWO C-SECTIONS.
I HAD NEVER HAD SURGERY BEFORE.
I HAD NO IDEA HOW PAINFUL IT
WAS GOING TO BE.
>> Reporter: SEVERAL WOMEN IN
OUR VILLAGE SAID THE SAME
THING.
THING.
THING. LYNN WROTE, I WOULD AGREE I WAS
NOT PREPARED FOR THE AFTERMATH
OF LABOR ON MY BODY.
EVERYBODY GAVE ME ADVICE FOR
LABOR AND DELIVERY BUT NO ONE
SAID A WORD ABOUT WHAT CAME
NEXT.
NEXT.
NEXT. SHE
NEXT. SHE WAS SHOWING THE RAW REALITY
OF RECOVERY.
OF RECOVERY. IT NEVER AIRED DURING THE
OSCARS.
OSCARS.
OSCARS. IT WAS BANNED FOR BEING TOO
GRAPHIC.
GRAPHIC.
GRAPHIC. A NURSE FOR 28 YEARS THINKS
THIS WAS A MISSED OPPORTUNITY.
>> WHAT A DISGRACE THAT WE
CAN'T EVEN RECOGNIZE THAT THIS
IS SOMETHING THAT IS NATURAL.
IT REALLY MADE ME MAD.
IT DISAPPOINTED ME THAT WE ARE
SO QUICK TO LOOK AT OTHER
THINGS AND SHARE OTHER THINGS
OR SHOW OTHER THINGS BUT WE ARE
NOT WILLING TO SHARE THIS?
THIS IS A WOMAN WHO JUST HAD A
BABY.
BABY.
BABY. JUST BROUGHT A NEW LIFE INTO
THIS WORLD AND HER BODY IS
REACTING TO IT.
THAT IS OKAY.
IT IS NOT A BAD THING.
>> Reporter: KATIE WORKS FOR
ILLUMINATE COLORADO, THEIR
MISSION IS TO STRENGTHEN
FAMILIES AND ORGANIZATIONS TO
PREVENT CHILD MALL TREATMENT.
SHE POSTED THE VIDEO ON THEIR
BLOG AND IT WAS BLOCKED FOR
BEING TOO GRAPHIC.
>> IT WAS PERFECT.
IT WAS REAL.
WE ARE FACED WITH IMAGES ALL
THE TIME OF ERECTILE
DYSFUNCTION OR I SEE FEEDS IN
MY FACEBOOK FOR LINGERIE, YET
WE CAN NOT SHOW WHAT IT REALLY
LOOKS LIKE.
LOOKS LIKE. >> Reporter: OTHERS SAID I HAVE
SEEN ADS FOR CARS, BOOZE AND
PERFUME THAT WERE MORE GRAPHIC.
OTHERS
OTHERS LOVED THE MESSAGE BUT WERE GLAD IT DIDN'T AIR.
JODI SAYS I DON'T THINK IT IS
INAPPROPRIATE FOR ADULTS.
I WOULD HAVE TO EXPLAIN IT TO
MY 6-YEAR-OLD SON.
THAT IS INFORMATION HE DOESN'T
NEED TO HAVE RIGHT NOW.
KRISTIN SAYS, TO BE HONEST,
THIS AD TRIGGERED ME BACK TO MY
PAINFUL RECOVERY AS A FIRST-
TIME MOM.
TIME MOM.
TIME MOM. PERSONALLY, I WOULD NOT WANT TO
SEE IT ON TELEVISION.
THE COMMERCIAL HAS BEEN SHARED
AND WATCHED ONLINE NOW FOUR
MILLION TIMES.
MILLION TIMES. KATIE IS HAPPY FAMILIES ARE
FINALLY TALKING ABOUT IT ONE
WAY OR ANOTHER.
>> PARENTS ONLINE ARE
SUPPORTIVE AND TRY TO SHARE THE
BLOG TO GET IT OUT THERE.
I HOPE THAT IT WAS HELPFUL.
>> WHAT ARE YOUR THOUGHTS?
>> I MEAN, I THINK THAT MORE
CONVERSATIONS NEED TO BE HAD
ABOUT SURROUNDING WHAT WE ARE
SEEING ON ALL TYPES OF MEDIA.
EVERYTHING IS BEING THROWN AT
PEOPLE FROM ALL DIFFERENT
DIRECTIONS.
DIRECTIONS. THERE IS NOT ENOUGH
CONVERSATION ABOUT WHAT SHOULD
BE TEEN ON TV VERSUS ON
FACEBOOK.
FACEBOOK.
FACEBOOK. WHEN I WATCHED THE AD, I WAS
LIKE TELL ME MORE ABOUT THE
PRODUCTS BECAUSE I WISH I KNEW
MORE ABOUT THEM.
MY KIDS HAVE SEEN ME THROUGH
THE RECOVERY.
THE RECOVERY. I HAD TO EXPLAIN IT TO THEM
ANYWAY.
ANYWAY.
ANYWAY. I
ANYWAY. I DIDN'T HAVE A PROBLEM WITH
IT.
IT.
IT. I
IT. I DO
IT. I DO GET THE OTHER SIDE, AS
WELL.
WELL.
WELL. >>
WELL. >> I HAVE NEVER HAD CHILDREN.
I SAW THIS AD AND I TURNED TO
YOU AND I THOUGHT WHAT IS HE
WEARING?
WEARING?
WEARING? I HAD NO IDEA WHAT IS THIS
DIAPER FOR?
DIAPER FOR? I COMPLETELY UNDERSTAND WHEN
YOU SAY IT IS A DISSERVICE FOR
PEOPLE WHO ARE PREGNANT.
WOMEN JUST DON'T KNOW.
IT SOUNDS LIKE HEALTHCARE NEEDS
TO HAVE CHANGES ABOUT THE
EDUCATION.
EDUCATION. >> THAT WAS THE QUESTION I HAD.
YOUR DOCTOR OR FAMILY PRACTICE
PHYSICIAN OR OBGYN SHOULD TALK
ABOUT THE RECOVERY PHASE.
YOU SHOULD NOT HAVE TO SEE A
COMMERCIAL ON TELEVISION TO LET
YOU KNOW THIS IS COMING FOR YOU
POSTPARTUM.
POSTPARTUM. >> ONE OF OUR MEMBERS ON IT
TAKES A VILLAGE SAID IT RIGHT.
SHE SAID SO MANY PEOPLE GIVE
YOU ADVICE AND TALK ABOUT WHEN
YOU ARE PREGNANT THEN THE LABOR
PART OF IT.
I THINK THE HARD THING IS THEY
NEED TO GIVE SOMEONE A HEADS UP
ON WHAT THE FEW DAYS AND WEEKS
LOOKS LIKE AFTER GIVING A BABY.
IT
IT IS
IT IS DIFFERENT FOR EVERYONE. >> THEN FEEDING A BABY ON TOP
OF THAT MAKES A HUGE
DIFFERENCE.
DIFFERENCE. >> WE WERE HAVING A DISCUSSION,
MAYBE IT WASN'T APPROPRIATE FOR
THE OSCARS.
THE OSCARS. OSCARS ISN'T NECESSARILY A
FAMILY PROGRAM.
FAMILY PROGRAM. IT IS NOT LIKE THEY WERE AIRING
IT DURING A FAMILY PROGRAM.
FACEBOOK WAS SHOCKING THAT THEY
BLOCKED IT FOR BEING TOO GRAPH.
>> I SEE ALL SORTS OF JUNK ON
FACEBOOK.
FACEBOOK.
FACEBOOK. I SEE PEOPLE'S BODY PARTS THAT
I DON'T WANT TO SEE.
IT IS RIDICULOUS.
>> IT SEEMS PERFECTLY
APPROPRIATE.
APPROPRIATE. >> TOTALLY.
>> TOTALLY. >> IT SEEMS FINE FOR FACEBOOK.
>> WE ASKED WHAT YOU THINK.
74% SAY YES, IT SHOULD HAVE
BEEN IN THE SPOTLIGHT.
26% SAY NO, IT IS TOO GRAPHIC.
GO TO OUR IT TAKES A VILLAGE
FACEBOOK PAGE.
FACEBOOK PAGE. JOIN THE GROUP.
WEIGH IN THERE.
ASK ANY