The key to getting coaching clients on Instagram
is balancing two different types of content--
personality and results.
Make sure that you subscribe and hit the bell
so that you get notified of my fresh Instagram videos that
are released here every Monday.
And be sure to stick around to the end,
because I'm going to teach you how
to create a bio that gets your followers to take action
and click the link in your bio.
I'm Sue B. Zimmerman, and I've taught
thousands of business owners how to make money on Instagram.
And today, I'm going to teach you
how to get coaching clients on Instagram
and increase your sales.
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It comes down to two things--
one, that they can benefit from the service that you provide,
and two, that you are the right person to help them.
How do you do this?
You have to balance sharing two types of content--
content that shows what it's like to work with you
and content that shows the results
that someone can get from working with you.
Results can be told in many ways.
You can get a testimonial.
You can share that in your post description.
You can get someone on your Instagram Stories,
and you can even invite someone into your Instagram Live.
I'm curious-- are you trying to reach new coaching
clients on Instagram?
Let me know in the comments what type of coaching service
that you offer.
My number one sales tactic is to take the conversation off
of Instagram in the comment thread
and bring it to a one-to-one conversation in the Instagram
Direct Message.
Before I get to that, let me teach you
what I do with my four C's strategy--
Curiosity, Conversation, Community, Conversions.
If you pique someone's curiosity by the way that you post--
maybe it's a compelling photo or video or an inspirational
quote--
it gives you the opportunity to have a real conversation
with one person.
Because behind every avatar is an individual.
And it's those one-to-one conversations
that you have with people that makes
them feel like they're a part of something
bigger than themselves.
Everyone wants to feel accepted into a community
with like-minded business owners.
And then when that happens, you can take that conversation
from the comment thread and bring it
into the Instagram Direct Message
to get more information one to one.
And it's those direct message conversations
that can lead to amazing conversions,
meaning making more money from using Instagram.
Let me show you an example of this.
Recently, I posted a very inspirational quote.
It got a comment from someone who
was interested in my coaching.
I took that conversation into the Instagram Direct Message.
I asked her if she was interested in my group
coaching.
She filled out the discovery form,
and then she gave me her phone number.
And one of the things that I did is I called her.
You wrote a comment that you were interested.
What made you interested from that post?
I'm curious.
Well, I'm just ready to--
a point in my life that I need to up my game in my business,
and I wanted to see what kind of programs you offer.
And it just hit home.
Did you explore to see if other people had results?
I explored onto your website.
And I, of course, read the testimonies on your website.
And I just said, you know what?
If these women can do it, I can do it as well.
Conversions, meaning making money on Instagram, take time.
Often, you need to nurture these relationships.
I always do that in the Instagram Direct Message.
So you just need to know to nurture those relationships
and to make people feel like you care,
and that you're there to answer all their questions,
and that you are the go-to authority
and person in your niche that will help them have success
in their business.
So let's say you piqued a lot of people's curiosity from the way
that you posted, and you got a lot of comments on your post.
It's important for you to pay attention
to the ones that are real comments showing
interest in your service.
As you can see, Katrina said looking forward
to becoming laser beam focus to advance
to the next level in my business.
I need The Hive.
Then I did my homework, and I looked
at her profile to see if she would fit my avatar.
And after looking at who she is and what she did,
I could see that she absolutely needed my help,
and that she was a very good fit for my coaching
program, The Hive.
Here's a ninja tip.
Be sure to save that person's contact information,
along with the information of the conversation
that you had with them, so that you can reference it
for another date.
So next time that you talk to them,
you can pick up right where you left off,
and it makes them feel special.
So if you've done a good job at attracting people
to what you do, make sure that they can access you,
meaning make sure that your bio says
exactly what the first steps are in order for people
to work with you.
Now that you know how to get coaching clients on Instagram,
you kind of want to make sure that you understand all
the fundamentals of Instagram.
That's why I created my official Instagram Strategy Guide that's
going to help you gain more confidence when
you're posting on Instagram.
I've linked that for you right below this video.
And don't forget to follow me on Instagram at TheInstagramExpert
where I share tips and tactics every day.
Did you like this video?
Go ahead and subscribe and give it a thumbs up,
and let me know in the comments what type of coach are you.
And I'll see you in the next video.
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