THIS GRAPHIC FROM NASA SHOWS THE FULL EXTENT OF THE PROBLEM, WHICH CONTINUES TO
GROW.
FOR MORE THAN 100 YEARS AS
SOUTH FLORIDA’S COASTLINE WAS
DEVELOPED, ACRES UPON ACRES OF
MAN GROVES WERE DESTROYED IN
THE PROCESS.
IN RECENT YEARS, WE’VE BEGUN
TO UNDERSTAND JUST HOW VITAL
MANGROVES ARE TO PROTECTING
OUR STORES AND CLEANING UP OUR
WATERWAYS.
>> TWO BROTHERS RECOGNIZED
THAT AND LAUNCHED THE COMPANY
WITH THE GOAL OF RESTORING THE
LOST MANGROVES.
THEY’RE CHANGING THE WORLD
PLANTING ONE MAN GROVE AT A
TIME.
IT’S TONIGHT’S DON’T TRASH OUR
TREASURE.
AS THE SUN ROSE OVER THE
HISTORIC LIGHTHOUSE ON THE
JUPITER INLET, A TEAM OF
DEDICATED VOLUNTEERS BEGINS TO
PLANT THE FIRST OF A THOUSAND
BABY MANGROVES ON AN ERODING
SHORE WHERE THESE ANCIENT
TREES ONCE DOMINATED
>> THEY’RE THE FUTURE STABILITY OF OUR ECONOMY. THEY’RE PROTECTING OUR
ECOSYSTEMS, OUR SHORELINES,
OUR COMMUNITY FOR THE FUTURE.
>> THAT’S WHY THESE
30-YEAR-OLD TWIN BROTHERS ARE
ON AN URGENT MISSION TO PLANT
AS MANY MANGROVES AS THEY CAN.
>> MANGROVES ADD VALUE TO OUR
SHORELINES.
>> TOGETHER THEY CREATED AN
OUTDOOR APPAREL BRAND WITH A
COMMITMENT TO PLANT ONE
MANGROVE FOR EVERY PRODUCT
THEY SELL.
>> BUY ONE, PLANT ONE.
IT ALL STARTED WITH OUR
PASSION TO PROTECT THE
ENVIRONMENT.
>> THE SEED WAS PLANTED SIX
YEARS AGO INSIDE THEIR
MOTHER’S GARAGE THAT TODAY IS
STILL AN OVERFLOW SPACE FOR
INVENTORY.
>> SO WE DO OFFER A WOMEN’S
FIT AND A MEN’S FIT, YOUTH AND
TODDLER.
>> THEIR FIRST PRODUCT, A
TRUCKER HAT THAT SOON FLOWERED
INTO A LINE OF HIGH
PERFORMANCE UPF 50 SHIRTS.
WHILE IN MOM’S BACKYARD, A
MANGROVE NURSERY BEGAN TO
FLOURISH.
>> HOW MANY MANGROVES DO YOU
HAVE?
>> ROUGHLY 20,000.
THE NURSERY CYCLES THROUGH
ABOUT 10,000 A YEAR.
>> THEY PLANT AND GROW THEM
HERE UNTIL THEY’RE BIG ENOUGH
TO BE TRANSPLANTED WHERE
THEY’RE NEEDED MOST.
>> WE LOOK AT THESE AS OUR
CHILDREN.
THESE ARE OUR NEXT GENERATION
FOR OUR FISHERIES, FOR OUR
COASTLINES.
>> THEIR FIRST MANGROVE
RESTORATION PROJECT WAS BACK
IN 2016 IN PALM BEACH COUNTY.
NOW, SIX YEARS LATER, THEY’VE
GROWN MANG INTO A MULTI
MILLION DOLLAR COMPANY AND
HAVE PLANTED OVER 377,000
MANGROVES WORLDWIDE.
>> THEY’RE REALLY, AT THE END
OF THE DAY, WHAT KEEPS US
PROTECTED HERE IN THE STATE
AND WHAT KEEPS FLORIDA’S
COASTLINES LOOKING LIKE
FLORIDA.
>> TODAY THEY CONDUCT A
SYMPHONY OF VOLUNTEERS
STRATEGICALLY PLANTING THE
YOUNG MANGROVES ALONG THE
SHORE OF THE JUPITER INLET
WHERE THESE SMALL TREES ARE
SURE TO THRIVE.
>> I LIVE HERE, I FISH HERE
AND IT’S GONNA MAKE ME HAPPY
TO COME BY IN OUR BOAT AND SEE
THE MANGROVES THAT I PLANTED
OUT HERE EVERY DAY.
>> AND IN JUST UNDER TWO
HOURS, ALL 1,000 BABY
MANGROVES WERE PLANTED.
>> TWO HOURS AGO, THIS WAS AN
ERODED SHORELINE.
NOW IT’S GREEN, IT’S
BEAUTIFUL, IT’S HABITAT.
>> ALL THANKS TO TWO BROTHERS
WHO VOWED TO CHANGE THE WORLD
ONE MANGROVE AT A TIME.
>> SIX YEARS AGO, I COULDN’T
HAVE IMAGINED DOING A PROJECT
AT THE JUPITER LIGHTHOUSE.
IT FILLS MY HEART UP TO KNOW
THAT WE’RE BUILDING SOMETHING
THAT’S GREATER THAN US THAT’S
A LEGACY THAT WILL LIVE ON
BEYOND US.
AND I WILL BE THRILLED TO KNOW
THAT WE HAD AN IMPACT ON THE
COMMUNITY HERE IN JUPITER.
>> THIS PAST WEEKEND, THE MANG
BROTHERS PLANTED 2200
MANGROVES IN THE BAHAMAS.
IN DECEMBER, THEY’LL BE
PLANTING MANGROVES IN COSTA
RICA.
IF YOU’D LIKE TO LEARN MORE
ABOUT HOW YOU CAN BE PART OF
THE MISSION, WE HAVE A LINK ON