And now we have the broad, which is just the keyword, broad is the least of my favorite keywords because
Google just goes on a tangent and will show your ads on all sorts of keywords, unless you want to dominate
your niche and you want to show your ads for pretty much everything within that niche. Then I would go with
but I never use broad match for my client accounts and also for my own campaigns. I can't remember the
last time I used it, unless it is for call ads where I do. In fact, yes, for call ads, it's a different type of campaign
setup I use. There I use broad match because it works pretty well for call ads. And negative, you have,
negative keyword. Okay….Let's start with the exact match…So let's say we go for somebody
who puts in ‘football shoe’.... it will show for ‘football shoe’, it will also show for ‘football shoes’.
It may also potentially, and probably will show for ‘soccer shoe’ or ‘soccer shoes’ as well.
Because that is also football. Google understands what this is, what it will not show for is
if somebody puts in a search term ‘football shoe prices’, or let's say ‘Nike football shoe’ and so on
because we've got other terms in that search term so that it will not show up for that.
So that's why we call it an exact, because we are only targeting that, that keyword. Okay. I've got ‘property management’.
All right, Richard, I'll use that for the phrase match...so that will be in quotation marks. So, what
phrase match means is you can have some words either before or after that keyword, it cannot be broken
with any words in between if that is the case, it, the phrase match will not be triggered. So it will show for,
let's say ‘California property management’, right. And it will show for property management agents.
So what we have got the word California before the property management and the word agent after.
Sorry, my, just give me one second. It's been hidden by the box. Thank you, Richard, for pointing that out. Okay.
So we've got California before property management and the agents after property management.
What it will not show for, if somebody says something like property California management, because
these two words, which are your keyword, have been broken with a word between these two.
So that's not going to trigger for this search term.