[MUSIC PLAYING]
ALLISON CHANG: Hi.
I'm Allison Chang, and I'm a product manager
for Google Play.
Today, we'll walk through new features
our teams have built to promote your app listing in the Play
Store and offer best practices for optimizing your app assets.
Your app listing is one of the best ways
to help prospective users understand the functionality
and value of your app.
Tailoring your app's assets to each form factor
is more important than ever.
Users are increasingly investing in connected devices
beyond their phones, such as tablets, smartwatches, and TVs.
In fact, the number of active, nonmobile Android devices
has grown almost 30% in the last year.
So today, we're introducing new features
that will help your app shine in Play across all form factors.
Let's start with what's changing on large screens.
As we announced at Google I/O earlier this year,
we're redesigning the Play Store for tablets, Chromebooks,
and foldables.
As part of these changes, we're putting
more of your store listing assets front
and center in Apps and Games home.
We're introducing new content-forward formats
that will use your screenshots, videos, and app descriptions
to help prospective users get a better sense for your app
directly from our Play home pages.
Apps with assets that follow our content quality guidelines
can take advantage of these richer formats.
This won't impact your app's promotability,
just the way your app is displayed in the Play Store.
We're also excited to roll out screenshot support for Chrome
OS.
Now, in Play Console, you'll be able to upload screenshots
to highlight unique desktop features.
These screenshots should be between 1,080 and 7,680 pixels
with a 16 by 9 aspect ratio for assets in landscape
and a 9 by 16 aspect ratio for those in portrait.
To get started, you can visit the main store listing
section in Play Console.
Beyond large screens, we're releasing several features
on phones that enhance the visibility of your store
listing and improve your app's discoverability.
Last month, we introduced form factor-specific home pages.
This is a dedicated surface on phones
for users that have additional nonmobile devices.
These home pages improve the visibility
of your app and store listing details
by allowing users to browse for titles best suited
for their smartwatches, TVs, or cars, all from their phones.
We're also enabling mobile users to filter search results
by their devices.
Once users find your app, they can now remotely
install it from their phone directly
to all their other devices.
Finally, we recently launched form factor ratings
and reviews, which tailors ratings and reviews
to each device type and enables users to understand how apps
will look and feel for them.
In 2023, we'll be extending this work with form factor details
pages, which will enable you to further customize your store
listing information by device type.
These changes will make your app assets much more prominent,
both on large screens and on phones.
So let's walk through some best practices
to help you optimize your store listing.
You can help set user expectations
for how apps will work on their devices
by uploading separate screenshots for each device
type.
Since you can only select up to eight screenshots per device
type, make sure to choose ones that demonstrate
the actual in-app experience.
Focus on core features and content so users
can anticipate what the app or game will be like.
Secondly, avoid imagery in your screenshots or videos
that show physical devices, as this can quickly
become outdated and potentially alienate some user groups.
If you need to include a device, make
sure it's up-to-date and specific to the type
of screenshots you're uploading.
If you need to use text in your screenshots,
do so conservatively.
Since we may resize your screenshots in Play
to fit certain screen sizes, this
will prevent any texts from getting cut
off unintentionally.
Additionally, avoid any time-sensitive copy that
needs to be updated frequently.
Lastly, use high-quality assets with the proper aspect ratio.
This is essential to making sure your store listing looks
great on all screen sizes.
Don't include assets that are pixelated, stretched
or compressed, or improperly rotated.
For more guidelines like this, visit our support page about
store listing assets at g.co/play/assetquality.
We hope these features and tips empower
you to showcase the best of your app on all device types.
Beyond your store listing, don't forget the most important part,
building a high-quality app experience.
Here at ADS, we're hosting a session
on large screen app quality called
"Three tiers of large screen quality on Google Play."
If you can't make it, you can always check out our app
quality guidelines for all form factors
at g.com/android/appquality.
Thanks for joining us and for being a part of Google
Play community.
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