- Hello, and welcome back to Wunderstars.
Are your LinkedIn efforts, not generating any leads for you?
You are in the right place to level
up your LinkedIn game so you can get more high quality leads
for your digital agency.
Today, you will discover four LinkedIn new updates, 2022
that will send your LinkedIn success
and engagement through the roof.
You will learn how you can take advantage
of these exciting updates so you can get more people
and companies you are interested
in to positively notice you on LinkedIn.
Keep watching, because a little later in the video
I will also show you an amazing free LinkedIn
resource I've got for digital agency owners.
Before I reveal the big updates.
I want you to get out your notepad
and the pen to write down these two quick wins.
Both will really help you to easily keep abreast
of new LinkedIn updates in the future.
You want to follow this wunderbar
hashtag new LinkedIn feature, on the platform
all my favorite LinkedIn buddies across the globe.
Use it to highlight new features.
As soon as they come out in their respective regions.
Plus you want to follow the LinkedIn for creators page
by LinkedIn here, you can learn how you can transform
your own LinkedIn success.
If they're hot off for pressed tips and insights
for you more on that juicy staff a little later now
let's go straight to the new, big updates.
First update, this is the best recent feature
which I'm super excited about.
And I want you to take advantage of it too
because now you can add a clickable link
in your introduction section on your personal
LinkedIn profile.
This works if you are using LinkedIn creator mode, which I
will show you in a little while too, you can use this
brilliant link to promote your new lead magnet
or your newsletter sign up or to provide a direct link
to your stunning design portfolio.
Here's how my lovely wunderstars client Joel Male
from pixels has used this.
He launched a brand new lead generation website order tool
and he added the link to the growth audit on top
of his profile.
And this is how you can add it on your profile.
Click the little pen icon here.
Upload all your contact information, scroll down.
And in this section on the website
you can add the link to your lead magnet, newsletter
or anything else you want to promote.
And then also you have 30 characters to customize how
the link appears and all you have to do is to press save.
And then you will have a lovely, applicable link
in your top section right here, tell me in the comments
what could you promote with this handy link?
Second now, instead of a new feature
this is a quick shout out for a new LinkedIn invite just
in case you have not noticed yet
because there's really time to get you all up to speed.
I've been following the LinkedIn
for creator show page for a while now.
Here, you can get product updates, LinkedIn insights
and inspiration to really help you grow your audience
on LinkedIn, directly from LinkedIn.
At the time I'm filming this page had 1 million followers.
So they really must be doing something right.
I especially like their new myth busting the feed post
and life sessions to help you better
understand the LinkedIn vibe and what this means
for the algorithm and for your posting strategy.
Check out the link in the comments.
You might still think
of LinkedIn as a stuffy spammy platform
but nowadays their creator managers encourage us to
be more authentic with your content.
The new LinkedIn vibe is
for you to show up as your true self.
You don't have to be all polished.
And so there is no need any longer to ever think your post
share your stories and struggles
and client successes and be yourself.
If you want help with post ideas, get my brilliant 30 days
of content inspiration for agency owners.
You will never run out of post ideas about sell
engage and tell your stories.
Third update for you.
The identity feature.
Here's another feature, which is super handy.
If you've got a company page for your agency
and you are active with your personal profile too
I highly recommend you optimize your personal profile
as agency owners.
So you can really use it to increase reach
and engagement with your company page too.
People do business with people.
So use both wisely to get better results.
You can now easily switch between the two to drive up reach
and this is how you do it here.
I'm looking at a brilliant introduction post by Mike Wheeler
who I met at Brighton SEO.
So I can comment as myself and
if I want to change my identity to my company page
I can simply click here and choose my company, Wunderstars.
Here's a great block
for helping you to stand out with your personal profile.
Don't miss it afterwards.
The fourth update for you.
I want you to start benefiting
from the LinkedIn creator mode.
This was launched back in 2021
but I hardly see any agency owners yet using it fully.
You are missing out on all the best LinkedIn features.
You might have already heard that with creator mode
you can unlock new opportunities
and build your engaged audience.
And this is so true.
Use it well.
And you can stand out from your competition who
are most likely not using LinkedIn properly yet.
Two of my favorite features are these.
Firstly, you can feature your most important posts to
get more eyeballs on them.
Look how I've used this on the top of my section
I talked about awards news, my free agency growth ebook
speaking gigs to show off thought leadership.
So here's a super tip
for you when you run a specific campaign,
post about it on LinkedIn and then add it
to your featured section on your profile.
Secondly, I know you will really appreciate the
improved analytics that LinkedIn creator mode offers you
because you can easily see what's working
for you and do more of it.
You will be pleased to hear
that you can get more feedback for your individual post.
You have a summary page, which shows the number
of profile views, post impressions, and search appearances.
And you can also see more in depth stats
like impressions and shares and who has viewed your posts
which makes follow up super easy.
LinkedIn is continuing to make the platform better
and better for you using creator mode.
You can also launch a newsletter
which is an absolute promotional power machine
of your best content across the world's biggest B2B network.
Or you can go live
on LinkedIn to really connect with your ideal audience.
Another new feature coming soon is audio events.
So keep an eye out on that.
I hope you are all now fired
up to switch on creator mode if you haven't already done so.
This is where you can check this out and switch it on.
You will find the link
to the handy creator hub in the description below.
Do you like to get even more LinkedIn success and reach
discover what type of post will help you get more engagement
in this blog and get my handy free download
which will help you come up with 30 post ideas for LinkedIn.
I hope you enjoyed this LinkedIn vlog too
make my day by subscribing
to my Wunderstars channel for more agency marketing tips
and don't be shy at a comment or a like below.
I really appreciate it.
See you in the next video, auf Wiedersehen!