Everybody hates cold calling not only those who received the cold calls, but also the call center
people that make the calls I'm pretty sure they hate it! What if I tell you that there
is a much better way and more effective way of converting your leads into sales and this
is what I'm gonna share with you today on this video. So, let's say that you have a list of leads
to contact, right? So you either have a spreadsheet or on your CRM... you legally acquired them I'm sure :-)
What most people do is they send automated emails or
bulk emails and this is the least effective way of doing it. It works when you have millions or
hundreds of thousands of leads and then you have a small percentage converting. But if you have so
many leads, or whatever number you have, don't you want to convert many many more than just a
small fraction? The method I'm gonna tell you today is easy to do anybody can
do it and you can convert (I'm not exaggerating) more than 10 times more leads than cold calling
or sending emails. So, the old way is calling these guys and stress them out you call
them the moment that is less appropriate they hate receiving these calls plus your number probably is
flagged by Truecaller or other systems that will tell people that you are cold calling, So we don't
want to do that: no emails and no call calling. One good way of introducing yourself to somebody that
you want to reach out (let's say that you had a capture form on your website or you ran
a campaign where people downloaded your brochure or a discount... whatever the case) you want to reach
out to these people via WhatsApp (and we come to the reason why I say what's up in just a second)
If you send a message to this person that was interested in your business service or product
it's a warm way to introduce yourself like a human being "hello my name is Simone (in my case)
I've seen that you're interested in this product is it a good time to call you today after work
at five or when is it a good time to contact you?" This approach has got a number of advantages
I know it's a lot of work but I'll tell you now how to make it very easy but first of all let's
discuss why this approach is much better before we make it easy. (1) this approach is not
invasive (2) you are not interrupting the life of this person. This person might be doing
something for business or private or whatever might be the case... you might interrupt them
if you cold call them. (3) if I introduce myself with a personal warm message introducing
myself it's a much better way of getting in touch with the person that now knows who you
are and once they agree on receiving a call they know your number already and they know who
you are and why you are calling. (4) You give them the opportunity to be in control and decide
when they want to be called. And if they don't want to be called, disqualify them! There's nothing better
than quickly disqualified leads that they will never become your client anyway.
Here's the trick: if you want to do this technique with a normal phone you have to type a lot of messages
even if you do copy and paste all of the time in typing in numbers even if you do copy and paste is
a lengthy process. So what you want to do is to use the desktop app of WhatsApp. The problem is
that in the desktop app of WhatsApp you cannot paste the numbers directly you need to have these contacts
to be named contacts in your list (WhatsApp contact lits). You don't want to have hundreds of thousands of contacts in that
SIM card. So this is what you do: you have your list in a spreadsheet or on your CRM, you copy
the number of your contact, assuming that you have the mobile number on the list. The number must have
the country code (with or without the "+" sign, it doesn't matter). Then you open a browser (I tried this
on Firefox, Chrome, Safari, it works) and you type on the URL, not on the Google search, on the URL on top
"WA.ME" which stands for "WhatsApp me" it's short for "WhatsApp me": "wa.me/" and then
you paste the number. You hit [enter] and the browser will tell you with a dialogue box that it's about to
open WhatsApp desktop. And there's a checkbox that you can check so it doesn't ask you all the time.
And then 'Voilà!' WhatsApp Desktop opens with the number of the person and a chat, ready to go.
At this point you prepare your script, or more than one script, then you copy and paste. But at the
beginning say "Dear Mr Smith" or whatever it might be the name of the person that you got from the
CRM. And this is very important that you write the name because remember all these leads that you're
contacting, you're contacting them by number not by name, so when they reply you only see
the number you don't want to copy and search the number in your database in your CRM or in on the
spreadsheet, but you want to be able to say that is Mr Smith that replied to you. The person might not
be on WhatsApp and on the app you will see that it tells you that this number is not available
It is a possibility, but in the hundreds of campaigns that we run there is a small percentage
of people that are not on WhatsApp and it depends also in the country that you are in, but with 2.3
billion people on WhatsApp it's fair to say that 50% of the adult population of the world is on
WhatsApp. As you can see here on screen, in our typical campaign a very small percentage is not on WhatsApp.
I guarantee you that with this method you can improve 10 times the conversion rate
compared to old methods. There are of course many other tactics that you can implement to automate even
further the disqualification of leads that are not interesting and getting to the right ones.
Follow me for more content and subscribe to this channel. Like this video, because it really helps a lot
the channel and you can find me in all the other platform as "BRAND UP with Simone"
Thank you very much for watching and I'll see you in the next one