(jaunty music)
- Okay, team, we went all in on pleather
and no one is buying!
- They're saying it's tacky
and they don't like plastic.
- But wait, they don't like real leather?
- Nope, hey don't wanna harm animals.
- Then let's call it vegan leather.
- But it's still plastic.
- Get marketing on the phone now!
- Hey boss. - No one will realize
it's the exact same thing.
- I don't think you can just call it a new name.
- I can't believe I never thought of this before.
- Call pleather vegan leather.
- What else do vegans like, plants?
- Yeah, that's kind of their deal.
A lot of plants.
- Spin off another line, Plant Based Leather.
- There is still some plastic involved, right?
- If they can make plants into fake ground beef,
we can make them into jackets and bags.
- (laughs) Got it, okay.
My life, what happened?
I went to college.
- Speaking of bags, let's talk about fanny packs.
- Yeah, I had one of those in the nineties.
- They're in, they're out.
We've got a whole warehouse to sell!
- Yeah, the data says they're going up and down.
- People just need a new way to wear them.
- That's funny.
The name kind of tells you where to wear it.
- Cross body bags.
- No, no, no.
Those are more of like a strap and a purse.
- Yes, exactly - Not so much like-
Okay, hear me out.
Do you think that's gonna be a little confusing?
- It's a fanny pack you wear across your chest.
Everyone will love it!
- No, that's how our moms wore them under their jackets
the first time we visited New York City.
- There'll be dupes everywhere
and they'll be so hard to find.
- They wore them that way
'cause they didn't wanna get pick-pocketed
because they watched this "20/20" special.
Totally blew it out of proportion.
- Add a little chrome emblem on them.
- Chrome emblem,
and no one will know it's an actual fanny pack.
Great idea, boss.
- Wait, what are you wearing?
- Oh, this?
It's a Nirvana t-shirt.
- Nirvana?
- (chuckles) Yeah.
It was a grunge band in the nineties.
- Fascinating.
- I was a big fan.
- Make 20,000 of those.
- Wait, why?
- It looks vintage.
- No, this isn't that old.
- It's vintage.
- It is not vintage.
- It's like a trendy hand-me-down.
- Boss, this is a band, not a brand.
- Gen Z will love it!
- (laughs) What's next, Led Zeppelin?
- A blimp made of heavy metal.
What an interesting metaphor.
- It's not a metaphor, it's a band.
- 40,000 Of those!
- 40,000 band T-shirts
Gen Z will never appreciate.
- And one more thing.
- I can only imagine.
- Chico's has some overstock they want us to move.
- Okay.
- Mostly button downs and flowy beige pants.
- Oh, we should just probably pass.
- I was thinking we call it, Coastal Grandmother.
- You think Gen Z wants to dress
like a coastal grandmother?
- Think Diane Keaton.
And every AARP aged Rom-Com!
- Diane Keaton is now our style icon.
- Just put it on TikTok
and the kids will think it's their idea!
- To review, okay, we're adding nothing new,
we are just renaming everything we already have.
- Exactly.
This season is gonna be so rad.
- No one says rad anymore.
- They do now.
It's vintage.
- Ah, it's not vintage
(dramatic music)
And, scene.
First of all, I love Diane Keaton, and she is my style icon.
So, to be clear.
The way my daughter tries to make things
in my closet vintage,
I had a sweater, and yes, I've had it for maybe 15 years.
She goes, "Ooh, vintage!"
It's not vintage.
The definition, I looked it up, is over 40 years
is technically vintage.
But she literally just takes old t-shirts
out of my closet and calls them vintage.
Not everything's vintage, you guys.
I do love some vegan leather.
I love a cross body bag.
Coastal Grandma, sign me up.
It sounds like a dream.
All of these things,
we have all these things, guys.
They just gave them new names.
Vegan leather, it's pleather.
You guys were wearing pleather.
Okay, it's fine.
It's fine.
But doesn't it sound so much better if it's vegan?
It sounds like you're helping somebody.
It's the same thing.
What is your favorite throwback,
the thing you thought you would never wear again
that you're wearing again?
I mean, is it wide leg jeans?
Is it the prairie stuff
that's happening right now in Target?
Have you found a way to make that work?
Because I need some help.
It looks great on you guys.
I just need some help with that.
Show me what you're working with, guys.
Nirvana?
(Crew member laughs)
Nirvana?
- [Crew member] Sound it out even more.
- Nirvana?