Out of all marketing channels,
do you know which one has the richest audience?
It's podcast, podcast has more people
that generate over 75 thousand dollars a year
on household incomes than any other channel out there.
Hey everyone, I'm Neil Patel, and today,
I'm gonna share with you how to
generate more downloads to your podcast.
(mellow electronic music)
Before we get started, I have a quick question for you.
How many of you guys have a podcast?
If you do, leave a comment with yes.
If you don't, leave a comment with no.
Now that you did that, another thing
I wanna let you know before I get started
is make sure you subscribe and follow on me.
I'll be releasing more videos like this on a weekly basis
that'll help you grow your traffic and sales.
Now, going back to podcasting,
the first tip that I have for you
if you wanna increase your downloads,
is promote your podcast on social media.
When most people create a podcast and they release it,
what they'll do is they'll go on Twitter,
Instagram, and Facebook and say, "Hey everyone,
I got a podcast, check me out."
And yeah, you should do that,
but what's more effective than that
is every time you release a podcast episode,
'cause keep in mind, if you have a podcast,
it's not just one episode, you're gonna constantly release
new episodes every month.
Every time you release a new episode,
share it on Facebook, Twitter, Instagram, Linkedin,
and every other social channel out there.
It's a great way to get more listens.
The second tip I have for you is the exit pop-up.
So on your website, there's a lot of people
that'll visit you from their mobile devices.
More people these days are using Google
from their mobile phones than they are
from their desktop computer or laptop.
So with your website, just for all those mobile visitors,
do an exit pop-up like I have on neilpatel.com.
I use a tool called hellobar.com to do this.
Within 30 seconds of someone being on my website,
you don't wanna do this right away
'cause it irritates people, wait 30 seconds.
When someone comes to my website,
they're on there for 30 seconds on a mobile device,
I tell 'em, "Subscribe to Marketing School",
which is my podcast.
It's really simple, and then through Hello Bar,
I can do it where if it's an iPhone device,
they get sent to the iTunes store.
And if it's an Android device,
they get sent to any of the Android type of stores.
I don't have an Android phone,
so I'm not sure where I send them,
but I do know I'm sending them to a version
where they can download the podcast on their Android phone.
It's simple and it's very effective.
The third strategy I have for you
is include your podcast in your social media bios.
For example, on Instagram, people are following you,
you got a bio, on your bio, link out to your podcast.
So many people listen to podcast episodes
on their mobile devices, it's the best place to link to it.
If you wanna take your Instagram bio
and link to your website, you can,
but you're gonna get way less sales
from a mobile device than you are from a desktop device.
For that reason, you're better off,
especially if you want the podcast downloads,
to link from your bio to your podcast.
The fourth tip I have for you,
let's say you're using libsyn.
You wanna have a detailed description.
Libsyn makes it easy,
it rolls out the description everywhere,
so that way, if you're in the iTunes store,
and you're checking out Marketing School,
you'll see a detailed description.
That description should contain what your podcast is about
as well as major keywords that generate traffic
related to your space.
If you don't know what keywords
generate the most traffic in your space,
you can use tools like Ubersuggest
to type in keywords
and it'll show you a laundry list of other relevant terms.
By doing that one simple thing
and plugging in more keywords,
you're gonna be able to get more search traffic
when people are in all these podcast stores
like in iTunes searching for educational material
about whatever subject they're interested in.
The fifth tip I have for you is send out
a email blast about each of your podcast episodes.
Now if you have a daily episode,
of course you're not gonna send daily emails.
But you could do a once a week recap
linking to your most popular podcast episodes of that week
or all of your podcast episodes.
If you only do a monthly podcast,
send out a email blast right when the episode comes out.
The sixth tip, which is similar to the fifth one,
is send out each of your podcast episodes
to your push notification list.
Let's say you're using tools like subscribers,
which allow you to collect push notifications.
When someone comes to your website,
they're there, it's easy for them to opt in
through tools like subscribers,
and then whenever you have a new episode,
you can send out a blast through people's browsers
and notify them about your latest episode.
This allows it where people get notified right away
and is a great way to just increase
the popularity of your episode right when it comes out.
The last tip I have for you
is to interview some guests.
There's always gonna be someone on the Web
who's more popular.
Even if you have one of the most popular podcasts,
there's still people who are more popular than you,
and that's a great thing.
Go take those guests, and invite them to be on your show.
Whether you have a popular podcast or a new podcast,
so many people are open to having guests.
People email me all the time saying,
"Neil, I'm launching a new podcast,
do you mind being on my show?"
And in most cases, I'll say yes, as long as I have the time.
When you these people to be on your podcast
let them know when it comes out.
Ask them to share it on their social profiles.
You know what, if they're open to it,
ask them to send a email blast.
These little things will allow you
to get way more subscribers and downloads to your podcasts
than if you didn't interview guests.
It's a simple tactic and it's one of the best strategies
that you should be using.
Thank you for watching,
and if you want more traffic to your business,
check out my ad agency Neil Patel Digital,
where we help grow companies.
And of course if you enjoyed this podcast,
make sure you subscribe, leave a comment,
tell people about it, share, thank you for watching.