Ladies, the last time someone in your household needed tires who
bought them?
Well most likely it was you.
That's because, listen to this, over half of all tire purchases
are made by women.
Wow.
But the bad news is most of us know very little about tire
care.
In fact over 80 percent of Americans don't even check their
tire pressure properly.
That would be me.
Thankfully National Tire Safety Week is coming up next month so
who better to teach us some tire etiquette then Maureen Kline and
Dori Seaman from the most glamorous tire maker on earth,
Pirelli Tire.
Did you like that lead in?
Yea, I did.
Very glamorous.
Glamorous.
And you look glamorous today.
Thank you.
Welcome, thank you so much for being here.
Alright, so your the perfect person to tell us a little bit
about Pirelli and its' historic, iconic, larger then life brand.
Let's talk about that.
Well it's Italian so that's really why it's so glamorous.
And Italians are gorgeous.
(Laughter).
And the companys' been around 140 years, more then that
actually.
And we started in motor sports in 1907 with a race from Paris
to Peking.
And we are still in motor sports.
We've been doing that ever since.
We're a really dynamic brand.
You are dynamic.
Dori, would you like to add anything?
Yea, sure.
So today we are the official tire supplier of Formula One
which shows our focus on technology and engineering,
which basically translate into safer tires.
And not only that, but you also focus on sustainability which is
really important.
Let's talk about that quickly.
Well I'm very passionate about sustainability.
It spans environmental, social, and governance issues so we
track our carbon footprint for every tire for the whole
life cycle of the tire.
We have important sustainability goals that we seek to achieve.
And on the social front we do things like we provide
scholarships to the children of the Indonesian farmers
that we work with...
Oh that's great.
Who farm the natural rubber.
And we have a line of green performance tires.
Now I was reading here, National Tire Safety week is coming up
between May 24 thru the 30th.
So we want to talk about tire safety today and I think it's
really important because I'll be honest, my manicure is very
important before I touch a tire and I think alot of women...
PLease don't chip it.
(Laughter).
Exactly.
So listen to this 69 percent of cars have at least one under
inflated tire and 12 percent have at least one bald tire.
So lets do a bit of educating this morning.
Lets start with, let's see, tire pressure.
Maureen take that away.
So I keep this in my purse.
You keep it in your purse?
This is a tire gage.
She's a tire dork.
(Laughter).
Um, I do, you can keep it in your car though.
Ok, I'll do that.
And you just take it, you look inside the sticker on the car
door to find out the PSI that your tires need
to be inflated to.
Ok.
And you check it once a month.
Do you check your tires once a month?
Ok, I've never checked it at all.
Ohhhhhh, not good Olga.
Once a month, ok.
Now let's talk about bald tires and tread depth.
Yea, so you should check your tire depth.
It's easy just using a penny.
Olga, I brought you one if you don't mind demonstrating for us.
I've never done this.
Ok, you have to put Lincoln's head up, yup, so you can see it.
Then you place it head down into the tread.
If you can see, yup there you go.
Perfect.
You can't see any of his head, that means these are great you
know, it has great tread depth.
So your good to go.
If you can see any of his head though it means it's time to
replace and or rotate your tires.
It's important that the tires wear at the same level and so
you have to rotate them every five to eight thousand miles or
whatever your vehicles owner manual says.
And quickly educate me.
The danger behind having the bald tire.
Yea, I mean, it doesn't grip the road as well so it's not nearly
as safe.
You can slide around especially in wet conditions.
What about checking your tires when they're cold?
You want to check them when they're cold.
Um three hours after you drive let them sit and then you check
it because you know, the warm air over inflates them.
And what about climate?
Lets say I live in South Florida as opposed to someone that say
lives in Wyoming.
Does that make a difference in what you choose?
It does and Americans don't always know about winter time
tires.
It is so much better to change your tires in the winter.
Like would you wear high heels on a hike in the snow.
If your going to be driving around in snow and icy
conditions change your tires for the winter.
Really important.
And once again Dori, you mentioned it briefly.
Pirelli makes tires for Formula One drivers and for drivers with
baby formula all over them right?
Yes.
That's pretty nice.
We sure do.
We run the gamete.
Um I brought two with us today.
Over by you we have the brand new P0 All Season Plus.
It's a part of our most popular line P0 which is ultra high
performance which means it has exceptional grip and handling
which basically translates to a safer ride.
Right here we have our Scorpion Verde All Season Plus, which is
the tire for SUVs and CUVs.
Um if you notice it has Verde in the title which means green and
so this is environmentally conscious.
Also we have as part of our plus line which is the line made in
North America for this market specifically is our Chinteroto
P7 All Season Plus, which is another great touring tire.
I never thought I'd learn so much about tires in less then
five minutes.
Ladies if we want more information on tires safety
where can we go.
You can go to the rubber manufacturers association
website which is RMA.org or you can go to Pirelli.
Yea, you can visit our website.
US.Pirelli.com.
Can you imagine when I get home today I'm going to say to my
husband, watch this.
You show him.
He's going to be like, what happened to you today.
Thank you so much.
I don't know about changing a tire, but I will check the tire.
Yea, I wouldn't recommend you change it.
The manicure cost too much money.
Ladies, thank you for your time..
Thank you.
Now get your hands on some of these beautiful Italian Pirelli
tires and let me tell you they look nice.
Head to TheBalancingAct.com to find out how and don't forget to
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