Hi everyone.
This is your Tampa Bay Realtor Lance Mohr and in this video I'm going to talk about
listing agents.
There are only two reasons and two reasons only that you would ever hire a listing agent
and I'm going to go over what these are in this video.
So let's go over the two reasons why you would ever hire a listing agent to sell your home
and neither one of these has to do with the value that an agent is going to put on your
home or the price they say.
You should list it for you're the owner.
You're the boss.
You're the decision-maker.
You're going to put the price on the home not the real estate agent.
The two things that you want to make sure when you hire a real estate agent is number
one their negotiating ability.
They need to understand how to negotiate.
Now, I know this is really hard because you don't really know what their negotiating ability
is like until you hire them, until you get a contract but you need to ask them questions.
You need to look at their listings that they've previously taken.
Look into them and look at some different things.
So let me give you an example and what I mean and this is pretty basic but this really holds
true.
So when I list a home whether a seller tells me they're going to give the buyer the refrigerator,
the washer, the dryer, even home warranty.
I never put those in the MLS never and a lot of times they'll say I'm going to give the
buyer of the refrigerator because that's standard in our area in Tampa.
Giving them the buyer of the refrigerator is normal not necessarily the washer and dryer
but what I'll do in the MLS, it will say included appliances.
I don't put stuff obviously the oven the dishwasher garbage disposal microwave stuff like that
but I leave out the refrigerator even though it's in the body of the top of the contract
and our contract it is but I'll leave out the refrigerator.
I'll leave out the washer.
I'll leave out the dryer even if they wanted home warranty I don't ever recommend that
and here's why.
It’s just not good negotiation.
The first rule of thumb is when it comes to negotiation.
If you ever give anybody anything for free it's deemed to not have any value.
So you just arbitrarily go out and start giving the buyers your refrigerator your washer your
dryer they're not going to put any value on this it's not going to be any leverage on
negotiation.
So I'll actually have real orders it will call me up every once in a while and they'll
say hey I was looking in the MLS and it doesn't look like your sellers are going to be including
the refrigerator, the washer and the dryer.
I say, well if your buyer wants it just have them put it in the contract and let's see
what we can do because I want to negotiate it even if the seller is going to give it
away for free but you know afterwards or even before if they don't want it.
So I always use it as a negotiating chip and I never give it to the buyer or suggest the
seller do up right.
Now there's really only two reasons why an agent would ever do this or recommend number
one they don't know.
They don't know much about negotiating and they're just willing to give everything away
for free.
The second is they don't really care about your money.
They don't really care about the negotiation and I don't mean to be blunt but those are
really the only two reasons.
So think about it up front and see and ask agents that you're interviewing.
Say hey I'm thinking about I'm giving the buyer the washer the dryer the refrigerator
maybe even home warranty would you recommend that?
Would you recommend I put it in the MLS or how would I tell him that and see what they
have to say?
They should understand this.
Again this is very basic negotiating.
So that's number one you want to make sure the agent knows how to negotiate.
The second, it really comes down to marketing.
It's very simple math.
The more marketing equals more buyers equals more showings equals more offers equals higher
price.
It's really simple.
You need to understand what the realtor is going to do to market your home.
So forget everything else when you invite a realtor over to your house.
When you interview realtors and please folk’s interview realtors.
Statistically 76 percent of all home sellers go with the first realtor they meet and then
they wonder why they have such a bad experiences.
So interview Realtors but focus on their negotiation and focus on their marketing.
Pay attention to the type of marketing but not just what they market, where they market
but how they market everything is critically important.
I'll give you an example.
Anybody could take a picture right?
I could go out there I could take my 4k camera and I could take great pictures.
It's a phenomenal camera but I'm not a photographer that isn't what I do.
I'm a realtor.
I'm a marketing expert.
It’s what I am.
I'm not a photographer.
I don't have the $3,000 lenses and I don't have all the equipment and you know stuff
to make everything look great whatever that is.
I hire professional but how many rulers take crummy pictures a lot of them and I'll tell
you what the number one thing buyers want are nice pictures to look at some of the photos
that the realtors have taken of some of their previous listings and see what type of photos
they're given because at the end of the day this is just the tip of the iceberg.
You got to make sure the agent not only does stuff but does it really good because we all
have the same amount of tools.
It's how we use those tools as real winners that separates a top producing realtor from
a non-top producing realtor.
I hope this helps.
If you have any questions at all leave them in the comments.
Reach out to me.
If you're in the Tampa Bay area and you're looking to sell your home, you're looking
to buy a home I would love to help you out.
If you liked this video give me a thumbs up.
Have a wonderful day and I wish you the best of luck.