Hey, it’s Marie Forleo and you are watching MarieTV, the place to be to create a business
and life you love.
And today’s question comes from Tamara and she writes,
“Hi Marie.
I love, love, love you and your team.”
We love you too.
“I’ve learned so much from what you’ve offered.
Here’s my situation, I wrote an empowering book for teen girls and young women and am
starting a revolution.
I don’t know if I should do a website with MyName.com or TheNameOfTheBookMovement.com.
I’ve heard you should use your name, but I’ve seen both.
For example, Kris Carr with CrazySexyLife.com or with your Rich Happy & Hot but you use
MarieForleo.com.
How do you know when to call your business your name versus a name that describes the
business?
Thanks for shining your light, Marie.
Tamara.”
Tamara, Tamara, Tamara, this is one of the most popular questions of all time.
And, frankly, I cannot believe we haven’t tackled this until now on MarieTV.
But here’s the thing, figuring out what to call your business comes down to three
things: your industry, your vision, and your long-term game plan.
Here’s what I mean.
If you’re looking to build your business around being an expert, like an author, a
speaker, a coach, or consultant, and the main commodity is you, then name your business
your name.
Here’s the thing, if you plan on being around for a long time, you’re gonna write many
books and you’re gonna launch many programs and the only thing that’s not gonna change
about your business is you.
The benefit to naming your website after yourself is that you can launch different brands under
your name but you never have to get stuck with something.
So, for example, I started my brand, Rich Happy & Hot, but I was pretty clear that I
didn't wanna stay with that for my entire career.
On the other hand, if you’re starting a business that’s based around a product or
service that could potentially be sold one day, think about Whole Foods or Instagram
or Organic Avenue, then you may wanna choose a name that’s more fitting to the business.
But here’s the thing you need to know, there are countless companies that are named after
their founders and exist without them.
For example, think about Donna Karan or Calvin Klein.
They both built name based empires and sold them.
Or how about Orville Redenbacher?
I don't need him here to enjoy this big bowl of popcorn... or do I?
And from doing a little research on Google I found this Wikipedia page that lists a ton
of other companies that are named after their founders.
So let’s land this plane.
You can be successful naming your business after yourself or something else.
And in order to decide, you need to know your industry and your long term vision.
This is all about being clear about what you want and where you’re going.
Because as Yogi Berra said, and yes it’s a Tweetable:
“If you don't know where you’re going you’ll wind up somewhere else.”
That is my A to your Q Tamara, so don’t think about this too long.
Just make a decision and get yourself out there.
Now, I would love to hear from you.
Have you ever struggled with what to name your company or your website?
How did you decide?
I wanna hear your story.
So, as always, the richest discussions happen after the episode over at MarieForleo.com,
so go there and leave a comment now.
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The world needs that special gift that only you have.
Thank you so much for watching and I’ll catch you next time on MarieTV.