THESE
THESE FARMS HAVE BEEN OWNED AND RUN BY HER FAMILY SINCE 1777. BUT THEY HAVE NEVER SEEN
ANYTHING LIKE THEY'RE GOING
THROUGH NOW.
>> 4@THERE ARE ARE A LOT MORE
UNKNOWNS THAN THERE ARE KNOWNS
AND FOR FOLKS WHO LOOK TO PLAN
THINGS OUT FOR YEARS AT 4@A TIM
BECAUSE WE HAVE FOR EXAMPLE A
COW THAT HAS TO 4@GROPE FOR TWO
YEARS BEFORE SHE MAKES ANY
MILK.
WE ARE USED TO PLANNING THINGS
LONG TERM AND NOW 4@THERE'S AN
AWFUL LOT OF THINGS THAT ARE
UPSIDE DOWN AND BURY DIFFICULT @
TO PLAN AROUND.
>> WHAT MAKES YOUR BUSINESS
DIFFERENT FROM 99 PERCENT OF
OTHERS IS THAT YOUR ANIMALS
HAVE TO BE TAKING CARE OF EVERY
SINGLE DAY.
THEY DON'T CARE WHAT'S
HAPPENING IN THE OUTSIDE WORLD.
WHAT HAS BEEN YOUR BIGGEST
CHALLENGE SO FAR?
>> 4@JUST THAT.
WE ARE IN A BUSINESS WHERE IT'S
NOT LIKE WE ARE MAKING WIDGETS
AND WE CAN 4@SAY THE 4@PRICE
FORECASTS LOOKS QUITE TERRIBLE.
WE 4@SHOULD STOP.
AND STOP OUR LOSSES.
THAT IS NOT 4@AN OPTION.
WE HAVE EMPLOYEES AND THEIR
FAMILIES THAT DEPEND ON THEIR
WORK HERE.
WE HAVE 4@4@THE ANIMALS AND THE
LAND THAT DEPENDS ON OUR 4@WORK
AS WELL AND WE HAVE CONSUMERS
THAT ARE DEPENDING ON THAT
NUTRITIOUS FOOD THAT WE PRODUCE
AS WELL.
>> YOUR 4@FIRM HAS BEEN AROUND
FOR 240 YEARS IN THE SAME
FAMILY WHICH 4@IS EXTRAORDINARY
THERE HAS NEVER BEEN A TIME
LIKE THIS IN THE HISTORY OF
YOUR FARM.
WHAT ARE YOU HEARING 4@FROM OTH
FARMS WHO MAY HAVE DEBT ISSUES
THAT YOU DON'T HAVE OR MAY HAVE
OTHER CONCERNS THAT YOU DON'T
HAVE.
ONE OF THE OTHER FARMS DURING?
>> IT VARIES BY FARM.
I THINK BY NATURE FARMERS ARE
OPTIMISTIC.
WE WOULDN'T DO THIS IF WE WERE.
WE GET 4@TO ENJOY A SEASON OF
REBIRTH EVERY YEAR AND EVERY
DAY WE SEE NEW LIVES AND GET A
CHANCE 4@TO STAR4@T SOME THINGS
OVER.
WE TEND TO BE OPTIMISTS FROM
THAT STANDPOINT.
WE MAY BE A LITTLE BIT 4@
STUBBORN, TOO.
THERE IS THAT SENSE 4@OF WE WIL
PERSEVERE.
THAT'S THE MAIN THING AND
THAT'S A FARM THING AS WELL.
AND WE ALL WILL HAVE 4@TO EMPLO
DIFFERENT STRATEGIES WHETHER IT
MEANS PRODUCING LESS MILK OR
MILKING LESS COWS OR 4@CERTAINL
WE 4@MAY DECIDE4@ THAT THIS IS
LONGER A SUSTAINABLE BUSINESS.
>> WHAT'S HAPPENING 4@TO DEMAND
ARE PEOPLE STILL CONSUMING AS
MUCH MILK AS THEY WERE BEFORE?
>> THAT 4@IS WHERE IT GETS REAL
COMPLICATED.
RETAIL DEMAND IN THE GROCERY
STORE 4@IS SUPER.
PEOPLE ARE BUYING 4@MILK AND
DRINKING MILK AND WHAT WE ARE
SEEING IS WHEN WE THINK ABOUT 4@
WHERE 60 TO GO SO 60 DAYS AGO
WHERE ONE DAYS WORTH OF MILK
EVERY WEEK WOULD GO TO 4@EXPORT
MARKETS.4@
SEVEN PERCENT OF U.S. MAC
THAT'S PRODUCE GOES TO SCHOOL
NUTRITION PROGRAMS.
WITH KIDS NOT SCHOOL, THERE'S
OBVIOUSLY A DISRUPTION THERE.
AND EVEN MORE PROBLEMATIC THAN
THAT IS THE VAST MAJORITY OF
FOLKS WERE EATING A LOT OF
THEIR MEALS IN PLACES OTHER
THAN THE 4@HOME.
SO PACKAGING CHEESE OR CREAM OR
LOTS 4@4@OF OTHER DAIRY ITEMS
PACKAGED FOR USE IN FOOD
SERVICE, THERE IS NO SIMPLE
SWITCH TO FLIP AND SAY, YES, WE
CAN SEND THAT TO THE GROCERY 4@
STORE SO FAMILIES THAT ARE NOW
COOKING AND EATING AT 4@4@HOME
GET THOSE PRODUCTS.
>> YOU MENTIONED A MINUTE AGO
THAT FARMS HAVE TO BE A LITTLE
BIT STUBBORN.
4@ IF YOU'RE NOT STUBBORN MAYBE
YOU SHOULDN'T BE IN THAT LINE
OF WORK DID SO 4@WHEN YOU.
YOUR CRYSTAL BALL, WHAT DO YOU
SEE FOR 4@THE MONTHS AND MAYBE
YEAR OR TWO AHEAD.
>> OH 4@GOSH, MY CRYSTAL BALL H
BEEN AWFULLY MURKY THE LAST FEW
WEEKS. 4@
YOU KNOW, I HATE TO BE A
POLLYANNA, BUT HOPEFULLY THERE
IS SOME GREATER AWARENESS OF
OUR FOOD PRODUCERS FOR 4@THIS
TIME.
I 4@DON'T KNOW HOW IT WILL BE
DIFFERENT BUT I THINK FOR A
LONG TIME IN THIS COUNTRY --
AND WE 4@STILL 4@DO, WE HAVE A
TREMENDOUSLY PLENTIFUL FOOD
SUPPLY.
MAYBE