(upbeat music)
(upbeat music continues)
- [Narrator] Microsoft Viva Sales
revolutionizes the seller experience.
Kelly is a busy seller who gets help
from Copilot in Viva Sales,
which is available to Dynamics 365 sales customers
and as a standalone offering to connect with Salesforce CRM.
Copilot helps her to craft a response.
Viva Sales automatically generates a suggested reply
enriched with the content from the CRM data.
You can see there is a mention of the product,
the number of units,
and the price point all seamlessly taken
from the opportunity data
and combined with the email context.
With the content complete,
she can simply copy the message to her email,
make any minor adjustments to suit her style, and send.
Not only is this far more effective
than crafting a message from scratch,
but Viva Sales can instantly store
and update the insight back into CRM.
As we take a look at Daisy,
she uses the power of AI
to help run world-class customer calls and meetings
by taking notes so she can focus on the customer
in her calls.
Sales' conversation intelligence in Microsoft Teams
captures the key meeting highlights, questions asked,
and even follow ups.
Now Daisy can take this data
and create a simple follow-up summary across to her customer
to build trust on next steps.
Using Copilot, she no longer has to create
her own follow up based upon the notes.
GPT generates a customer-ready meeting summary
in a single click.
The response embeds CRM data in previous meeting context
for review and validation.
This is something Daisy will see
across all of the Copilot Sales experiences.
She can also see the linked meeting
to confirm she has the correct context.
Now our sellers can go do what they do best
and close deals faster.
(upbeat music)
Martina is a marketer at Campari Group,
a worldwide leader in the spirits industry.
Campari Group is looking
to increase awareness of Negroni Week,
an event that celebrates one
of the world's greatest cocktails
and raises money for global charitable causes.
She is using Microsoft Dynamics 365 Marketing
to send personalized emails to venue owners
to get them involved,
and she has only two days to complete her project.
Martina starts by defining the audience for her email.
Earlier, she learned from Dynamics 365 Customer Insights
that she should tailor her outreach
to bar owners in New York City
who participated in last year's Negroni Week.
At most companies, this means finding that one person
that understands data models and queries
to create the target segment.
With Generative AI Targeting,
Martina can describe who to send it to in her own words.
She then creates a new email from a template
and the Copilot in Dynamics 365 Marketing
asks her what key points she wants to make.
Martina needs inspiration for her email content
and sees tips and suggestions are quickly provided to her.
She decides she wants the key points to be
the purpose of Negroni Week and the impact it has made.
She sets the tone to adventurous.
Setting the tone allows Campari Group, a global company,
to tailor the tone of voice for each brand
and region's communication style,
saving Martina hours of copywriting.
With those few simple steps,
Martina receives text ideas
that will make her job fast and easy.
Let's look at a couple of examples.
Over the past 10 months,
Dynamics 365 Marketing has been working
with hundreds of companies and marketing emails
in the public domain to tune the Generative AI
for marketing scenarios.
As a result,
Martina feels the ideas are exactly what she's looking for.
With a couple of clicks,
Martina adds the ideas into her email.
She is able to easily make changes to ensure accuracy
and add her own personal touches.
What used to take hours now takes a couple of minutes.
Martina and other marketers like her
are able to focus on delivering the most relevant
and engaging content faster than ever.
She sends her message and completes her project
far ahead of her deadline.
With Copilot in Dynamics 365 Marketing,
Martina now spends less time on copywriting
and audience targeting,
and more time on creative and strategic effort.
(upbeat music)