- What is domain authority
and how can it enhance your search visibility?
Well, we've got answers for you here on The Journey.
By now, you realized just how important it is
for your site to be visible in search engines.
Search engines like Google are the primary mode of discovery
for billions of users.
So, if you can get your site at
or near the top of the rankings
for relevant keyword phrases,
you can secure an ever-growing stream
of new traffic to your website.
- But, many online business owners
neglect a fundamental element
of search engine optimization strategy,
and that is domain authority.
So, we're gonna talk about
how domain authority is calculated,
why domain authority matters,
and, of course, the strategies that you need
to be successful in improving it.
- So, what is domain authority?
Well, it's a metric developed
to predict how likely a website's pages
are to display prominently in search engine results pages.
Domain authority applies across your entire domain.
So, every page of your site
shares the same domain authority rating.
- Not to be confused with page authority,
which is calculated in a similar way,
except it does apply at the page level.
So, for example, you could have a high domain authority,
but if one piece of the content you publish
has a significantly higher page authority
than the other pages,
well, it's going to perform comparatively better
in organic search results
than the rest of the pages on your site.
- So, domain authority is super important,
but let's talk a little bit more about why.
So, the basic principle idea of SEO
is to include important keywords
and other related keywords within the body of your content
to increase their likelihood
of ranking for queries with similar wording.
Google takes into consideration
a mixture of content quality, domain history,
and inbound link profiles.
Domain authority is hard to increase
because it really depends on so many factors.
Once you start increasing it,
it's relatively easy to preserve that momentum.
Over time, your domain authority will get higher and higher,
boosting your site's visibility
in search results almost permanently.
Short of following black hat SEO tactics,
there are a few ways to decrease your domain authority,
so you'll likely continue
reaping the benefits of your domain authority
investment for years to come.
- So, let's talk about how to check your domain's authority.
Well, the best way
is with an online domain authority checker,
there are a few tools available out there.
Moz's Link Explorer, Ubersuggest, and SEMRush.
- Now you know what it is and how to check it on your own,
let's get into how to actually increase
your domain authority.
The first way you can do that
is by prioritizing content quality.
So, new link builders often get carried away
trying to link to their work no matter what,
but it's vital to prioritize the quality of your content
above everything else.
If your articles seem slapped together or poorly researched,
you aren't going to get featured.
- And always link in a relevant, valuable way.
Your link can't be shoehorned in
or it will be removed
or it looks spammy.
And when linking to your on-site content,
always make sure that it's done in a way
that's valuable to the readers
and relevant to the topic at hand.
And be sure to keep seeking new publishers.
Subsequent links on the same publisher
will yield diminishing returns,
so always keep seeking visibility on new publishers.
- Also, point to many different articles.
So, keep your page authority in mind
and try to build links to a variety of internal pages
and then avoid link schemes.
Many sites will promise
to increase your domain authority quickly
or build you lots of links in a short period of time.
These are usually link schemes
and they're gonna do more harm than good.
And if it sounds too good to be true, it probably is,
and the bad thing with this,
it's hard to undo the harm
than it is just to do the work and get some good links.
- It's practically impossible
to rank higher in search engines,
unless you do spend time focusing
on improving your domain authority.
And, hey, there are plenty of secondary benefits
of authority boosting strategies as well.
Rely on link building and content development
to be the pillars of your strategy
and keep an eye on your competitors,
so you continue to improve.
- And speaking of link building,
we have over 200 videos for you to watch
and grow your business, so check those out.
But sure to like, comment, subscribe.
This is The Journey, we'll see you next time.