we live on a beautiful planet but we are
trashing it day by day Wast is
everywhere beaches cities forests even
in oceans in Europe there is a small
country called Estonia over half of its
territory is covered with pristine
forests however the forests were
decorated with household and
construction waste many people believed
it is acceptable to bring their garbage
to the forest and they had been doing
that for years but there was a group of
people who believed that all this could
be changed
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for the idea was named let's do it and
the plan was to clean up 10,000 tons of
waste in just one day to do that it was
necessary to engage at least 40,000
volunteers but how to do it the first
step was to create a team with the best
Professionals in Estonia a grassroot
initiative was launched in a few weeks
there was a team of 20 volunteers which
eventually grew to 620
people the Second Step was to get the
people organizations communities to
gather enough support for the idea and
find Reliable Partners initiators
realized from the start that they needed
the support of the entire Society so
they went on to win the support of
opinion leaders NOS top it Specialists
the largest Enterprises politicians the
media even the president Gathering
eventually more than 500 official
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partners
[Applause]
the third step was to locate and
estimate the type and amount of garbage
creating the virtual garbage
[Laughter]
map
[Laughter]
in total 720 volunteers took part in the
mapping process and
10,656 trash points were located on the
map but the most important question
remains how to get 40,000 people to
clean it all
[Applause]
up Estonian well-known actors musicians
and cultural leaders gave their voice
and face to the campaign for free all of
a sudden let's do it was everywhere the
action of 40,000 needed to be organized
we asked people to register as teams via
the Internet each team was responsible
for cleaning up certain trash
points on that day the most impossible
Dreams came true more than 50,000 people
came out to participate and the rest
followed the process via all the media
channels that's 4% of a population of
1.3 million which would equal 15.3
million in the United States or 57
million in India there were also
Americans Russians Germans Swedish fins
Chinese lithuanians the international
media was following the most ambitious
volunteer action in Modern Times news of
the event reached all around the globe
under normal circumstances it would have
taken the government 3 years and 22.5
million EUR for doing it but it was done
for half million EUR and in only one day
on the 3rd of May 2008 the whole
territory of Estonia was cleaned of its
garbage in 5
hours we did
[Music]
it let's do
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it