Hi! I’m Sharon Jurd and welcome to my Biz Blitz video.
And today the question I pose to you is it really important to grow a database list? I’m telling you yes, yes, yes. It is really important.
And I find that a lot of business people that I talk to aren’t building a database
around their business and I say to them, “Do you have a database list?” and they go, “Oh yeah I’ve got so many likes on Facebook, I’ve got so many Friends.”
That’s not your database list. That is not what I’m talking about here.
I am talking about a supply of email addresses of people who want to hear from you;
who are genuinely interested in what you have to say.
Now, I want to cover off on three things today. Firstly, you do not own social media.
So at any point, as ghastly as this might sound, Facebook could stop tomorrow.
It could be shut down and gone and we know that there’s been other social media platforms
that have come and gone and if you’re relying on only contacting the people around you or your prospective
customers or your current clients, I’m telling you social media is a great way to communicate in some areas
but if that is the only way you’re communicating, that is not good for the longevity of your business.
You do not own those platforms.
Make sure that you use those platforms to connect in a way and then ask them to join your mailing list.
And if these people from there want to know more about you, they will be happy to subscribe to you
as long as you’re sending them great information and not spamming them.
So use the Facebook or other social platforms to get them into your email database list.
Secondly, the way you do that you can get to more people.
You can talk to these people on a more direct level.
So when they’re on your database they really want to hear your message.
They really want to receive help from you in whatever format that might be.
You can really talk to them in a one-on-one conversation,
but to many people and you can really then share what you do in your business.
They may have come to you to talk about one service you offer or one product
you offer but then you can let them know about other products and services you do offer and they will be interested to hear about that from you.
So using that database, you can talk to them on a more direct level and give them the information they require.
Thirdly, it is a tangible asset in your business.
Now you hear of businesses selling all of the time never made any money but they have a huge database
of information of people and other businesses come and buy them out.
You hear on the television all the time where online businesses particularly selling for billions of dollars and they haven’t made any money.
That’s because they are looking for this customer information.
You go, “Yes I’m not some major online business. I’m just little old me”, that doesn’t matter.
You will hear it in your environment where they go, “So and so sold their business for a motzer,
these people approach them and wanted to buy their business.”
They buy the businesses for one, the systems which I love and it’s a whole other video but secondly, around their database.
Is it cleansed? Is the information in there correct? Are you communicating with them on a regular basis?
If you are then when you’re ready to sell your business and I’ll ask you, put up your hand if your business is for sale.
Yes it is, every business should be for sale and you are going to sell your business at some point.
You are going to sell it because one, you want to retire.
Two, you want a change of lifestyle or a change of direction or three,
you become unwell very quickly and you can no longer operate the business.
There’s a myriad of reasons. You will sell your business at one point.
You don’t just want to close it up and just go, “Look, it’s worth nothing.
The desk, the chairs, the computer is worth nothing to a prospective purchaser.”
But if you go to a prospective purchaser and say, “Here’s my database of x amount of people.
I communicate to them regularly, the data is cleansed,
it is clean, it is up to date. Do you want to buy this from me?” And I’m sure they will.
So there are the three things that I wanted to discuss with you today.
One, you do not own social media. Use it to connect with people and then move them into your database.
When you have them there in your database,
make sure that you’re talking to them on a very intimate level, a very direct level and letting them know the services and products you offer.
And thirdly, build your tangible asset.
It is the saleable part of your business and you will be selling your business in the very near future.
I’m Sharon Jurd. If you think that this video will be of value to your family,
friends and colleagues please share, share, share.
I love your help around this. I thank you in advance for sharing
this email with your friends, family and colleagues because
I want to reach as many people as I can and I need your help to do that.
So thank you, thank you, thank you and I’ll talk to you very soon. I’m Sharon Jurd.