- Greetings everyone.
This presentation is about the design process.
(bright music)
And I'm going to show a quick diagram
that explains the design process.
This is called the squiggle,
so it's designed by a designer, Damien Newman.
And if you look at this diagram, it shows a really complex,
intertwined, intricate process
at the beginning of the design,
and as we move towards the end, it flatlines
and gets simpler and gets easier.
And that's typically how the design process works.
You start off with lots of ambiguity, lots of uncertainty,
and as you move through the design process,
some of that ambiguity and uncertainty reduces,
as you move towards the end.
This front end, the beginning of the design process
is often referred to as the fuzzy front end.
And this essentially refers to the fact that
in the beginning of the design process,
there is less information, less knowledge,
more discovery, and that gets less and less
as you go through the design process.
So, this is a complex process.
There's a significant amount of uncertainty involved,
but, there are steps in the design process
that can make it easier.
So let's walk through these steps of the design process.
Step number one, can be referred to as phase one,
in which you identify the problems
that you're trying to solve.
So the first stage in any situation is that
you go into an environment, you look for the problems,
because it's very important to make sure
that you're solving the right kind of problems.
Problem identification is just as important
as problem solving.
That's phase one, that's the first step
in the design process.
Step two is to gather information.
So once you know the kinds of problems
that you want to solve,
it's important to go in and use all the different methods
that you can, to gather information.
This could include doing interviews, doing observations,
following people around, essentially trying to understand
the context in which the problem exists,
so that you can come up with a solution
that is appropriate to that context
that you're examining.
That's phase two.
Phase three, can be referred to as capturing insights.
What happens in this phase,
is that once you have identified the problems,
once you've gathered a significant amount of information,
you can now start to analyze that information,
analyze that data, and start drawing some insights from it.
This is phase three.
Phase four, is about now generating ideas.
So once you've got these insights from the context,
once you've got all the learnings
from the research that you have done,
you can start generating ideas.
And we'll talk about several forms of generating ideas,
like brainstorming, sketching,
as examples of how can you generate new ideas
that address the problem that you're trying to solve.
The next phase is selecting concepts.
Very often, what happens in the phase of generating ideas
is you'll come up with a series of solution,
lots and lots of ideas.
It's essential to the design process
to have as many potential ideas as possible.
Once you have that, now you have to start narrowing down.
Once you have to narrow to start selecting
some of the concepts that you think are the most appropriate
and solve the problem in the best possible way.
So that is selecting concepts.
The phase after that, is referred to
as finalizing the solution.
So after selecting a series of concepts
you then narrow down into one solution, one idea,
and that solution is finalized.
So you figure out all the details
for that one solution from various perspectives.
And then the last phase of the process,
is implementing the innovation.
So essentially what you've done,
is you've gone through the design process,
you've solved the problem,
you have a solution, you've designed it, you've detailed it.
And the last stage is to actually implement it,
to go out into the world and make the solution a reality.
Very often, what happens in the design process also,
is once the solution is implemented,
you start the process all over again.
You look at what works, what doesn't work,
how successful it is, how unsuccessful it is,
which parts are better, which parts are poor.
And then you improve all of that
by going through the entire process all over again.
So that in a nutshell, is the design process.
Some key things to keep in mind,
it's ambiguous at the beginning
but gets clear as you move towards the end.
And there are several phases of the design process
that try to make sense of that ambiguity
and off the structure of the design process.
Thank you.