- Yo, this is the iPhone 12 mini,
and this is a tech YouTuber face Palm thumb nail,
that you've probably seen way too much,
and would lead you to believe there's something
gravely wrong with this phone.
There are news articles to back it up.
The iPhone 12 mini is failing, but as someone
who's used one extensively, here are my thoughts.
And if you're wondering why everything is empty,
there's also a video on that down below.
Today's video is sponsored by Visible.
(upbeat music)
Yes,
I've seen the headlines.
Those sales, they don't change you and me.
I haven't even thought about my 11 pro max,
you know how heavy that was? Plus no needs a
telephoto lens in that trash F-stop!
Smooth closer, maybe they'd want to, if their phone
was lighter, but this, this is good.
Yes, you're small, but that's what so many people
love about you.
You shoot in Dolby vision, you got night mode
on your ultra-wide, 11 pro max didn't have that.
And, you're just as fast as the pros,
faster than the snapdragons.
Have I thought about pro RA?
Are you missing LIDAR?
Could your battery life be better?
Yes, but we're like six months out,
until 10 Apple drops a new version of you.
So, rather than make this awkward, you got
to start over, I'd have to start over,
you can just ride this out.
So it's been a minute, since I switched to
the iPhone 12 mini.
And I think back when I did that a couple
months ago, there was a handful of people,
who thought I really wasn't gonna do it.
Maybe I was gonna switch a week later,
or I was just doing it for the clicks in general,
but thus far, it is still my main phone.
There've been two constants in my life,
not switching from the 12 mini,
and not cutting my hair.
Like it is officially long hair right now,
over 365 days since I've got a haircut.
And I realized things are definitely better,
they're safer now, but it's almost become
like a mental challenge of how long I can go.
And for the sake of it if this video gets
10,000 likes, I'll throw it in main bar.
But, let us quickly recap what ultimately enticed
me to make the switch to the 12 mini was of course
that compact size,
I was coming from an 11 pro max.
I was just excited to simplify things,
and be able to use a phone one handed again.
Now what makes us special is the entire
iPhone 12 lineup, the 12 mini, the 12,
the 12 pro, and the 12 pro max,
all share the same processor,
so I was not losing performance.
The 12 mini also shares the exact same cameras,
as the regular 12.
So for me, getting night mode on the ultra wide
angle lens was something that I did not have
on my 11 pro max.
And it's something that I use all the time.
Also Dolby vision HDR, video recording
for me, has been a game changer.
If you missed any of the things that have
recorded in Dolby vision, I'll drop a link to
those down below, so you can see exactly why I
think it's such a big deal, but I think
all those things combined have thoroughly delivered.
At this point, though, honestly, I think this
late in the game I'm just gonna stick it
out until the next batch of new iPhones,
really apart from battery life,
which again, could better.
I have thoroughly enjoyed everything
about the 12 mini.
At this point, you may be wondering, that sounds
like a pretty compelling phone,
Why is it failing?
First, the notion or that headline
of the 12 mini failing comes from sales.
At this point, it looks like the iPhone 12 mini
is only accounting for roughly 5% of the entire
iPhone 12 lineup sales, not the entire iPhone
lineup, specifically the 12.
I think it's really simple, and easy,
and maybe lazy, to look at the 12 pro max sales,
and think because, well, that's doing well,
maybe there really isn't a market
for smaller smartphones.
In reality, there's a lot more to the picture.
Again, those are just iPhone 12 sales.
The iPhone 11 is still destroying it for Apple,
then of course we have things like the pandemic.
Everything is just kind of all over the place,
but ultimately I think it comes
down to three reasons.
One, the iPhone se 2020, two, the name, and three
it is ultimately too expensive.
Now, before we jump into those three things ,
first; I wanna give a quick shout
out to today's sponsor Visible.
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You can do everything from your phone.
So that's awesome, but I think saving money,
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Speaking of saving money, you can take
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Visible took the whole friends, and family thing
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So, I phone se 2020.
Now, if we dial back the clock to last year,
which I get, nobody wants to do,
looking at the iPhone se 2020 launch.
It was a little weird.
It was essentially right when the pandemic
really kicked off, and everything was just
completely up in the air.
But Apple was like, hey, here's an iPhone se,
it's the new 2020 model.
It's essentially an iPhone eight body,
but we sandwiched inside iPhone 11 parts,
In a lot of ways, it was actually a very
well-timed release just given the
circumstance of the world.
Again, that price point of three 99,
actually made sense because people didn't wanna drop
a ton of cash on a smartphone, as far as the
performance and the camera.
If you were upgrading from the original iPhone se
it was huge, but ultimately I think it kinda
lacked what made the original iPhone se special
up until that release.
We had years of rumors of Apple finally updating
that iPhone se, which so many people loved, not
only the compact size, but the look, the feel,
it was solid.
And I think ultimately when we saw what looked
like an iPhone eight, it kind of just took the air
out of things, with that said though,
a lot, a lot of people needed to upgrade
from the original iPhone se, and they did the
actually performed really well for Apple.
And ultimately I think all those people
that had to upgrade at that point,
maybe would have bought the 12 mini
if the se 2020 never came out.
From there, I think the next thing that is hurting sales
with the 12 mini honestly, is the name.
I know it might sound dumb, but it's true.
I think there's some sort of negative connotation
with the word mini where you feel like you're
getting less even though you may not be,
conversely that's why the 12 pro max
is doing so well.
People want the best, the most maxed out,
the most extreme best iPhone money can buy.
And I think those people who have that mindset would feel
like they're getting less with the mini.
Advocates sit there for days, and show charts,
and talk about how the iPhone 12 mini
has the exact same processor as the more
expensive 12 pro max.
But people are still gonna be like,
well max is better than mini,
so, I'm gonna grab the max.
So on one hand you have the iPhone se 2020
customers, which ultimately cannibalize
sales of the 12 mini.
On the other, you have those people who want
the best they want the max.
And finally, I think the third point is,
the iPhone 12 mini is too expensive.
If we jump back to the iPhone 11,
I think that may have been the best iPhone
release in launch ever,
in terms of what you get for the price.
What a lot of people don't talk about,
is the actual successor to the 11,
is the regular 12, not the mini.
So it comes in at a hundred dollars more.
I think that's a huge reason why for me,
if you're looking at 6.1 inch iPhones,
the 12 pro is more compelling because ultimately
that regular 12 is a hundred dollars more,
than it should be.
If Apple could somehow get the price point
of the 12 mini to five 99,
keep the regular 12 at six 99.
Then we jump up to the 12, and 12 pro,
that would have made much more sense.
So kind of taking every single one
of those factors into play.
If I'm Tim cook, here's the move,
you release three iPhone twelves,
the 12, the 12 pro, and the 12 pro max,
keep that 12 at six 99, the iPhone se 2020
never exists, that never launched,
as useful as it was just completely
get rid of it.
At the end of the iPhone 12 announcement,
you do a one more thing, bring back the iPhone se
name again maybe get rid of a camera,
do what you have to do to get
that down to four 99.
And I think you got some magic.
Magic aside, I of course am not Tim cook,
or Tim Apple for that matter.
Those are just my thoughts, and whether you agree,
or disagree, let me know.
Hopefully though, you enjoyed the video.
If you did, and you are feeling like
being awesome make sure you guys drop a like, and
if you just watch the update video,
and you subscribe to the music channel,
you're amazing fist bump.
If not just dropped a new video on there that
was shot, on the iPhone 12 mini, linked up here,
and to have look.
And lastly, again, big thanks to Visible,
for sponsoring today's video.
This is Jonathan and I will catch you guys later.