- Every small channel is desperate for more subscribers,
especially when it comes to monetization goals,
and this brand new feature
is definitely going to help with that.
So I need you to do me a favor
and tell me if this brand new thing happens on this video.
But I can't do it just yet because if I did,
I'd be breaking my number one rule
about how to get more subscribers.
Confused?
Let me explain.
YouTube has updates, they've always got updates,
but we like to pick out the ones that impact everyone
and matter the most to you,
and animations that celebrate meaningful moments
appears to be one of them.
This is a YouTube announcement.
When creators ask viewers to subscribe,
a visual cue on the button will appear in sync
with the video.
Well that sounds jolly exciting, doesn't it?
Let's see you in action.
- Thank you for watching, I love you, please subscribe,
end of the week, it's down.
Thank you for watching, I love you, please subscribe.
End of the week, it's down.
Please subscribe.
- Yeah, that's pretty cool, isn't it?
Especially considering it's all automatic and synced.
Very AI.
But wait, there's more.
Once fans smash that button.
Yes, it literally uses that exact word in a blog post.
A subtle explosion of playful sparkles will reward them.
Well, we need to test that, don't we?
And this is what it looks like on mobile.
- Thank you for watching, I love you, please subscribe.
End of the week, it's down.
- That sound effect wasn't from somebody
smashing the subscribe button, by the way
it was from the video.
If I was gonna add a sound effect, it would be this.
- Thank you for watching, I love you, please subscribe.
- [Man] Emotional damage.
- So with all of that being said,
it is time to put this to the test.
Editor, drum roll, please.
(drum roll)
Yeah, it's quite easy to get that sound effect
since I'm editing the video myself.
If you find this information useful
and you wanna stay up to date
with all of the new YouTube features,
then make sure to subscribe to vidIQ.
Now, did that fancy subscribe thing do its thing?
Let us know in the comments below.
If you are already subscribed to vidIQ,
you have my permission to unsubscribe to test this.
Just make sure to resubscribe, please.
Hello, future Rob here.
I'll just realized while editing this video,
that that subscribe animation may have appeared
a lot earlier on in the video because of this dude.
But that's not all.
Yeah, I've been holding something back
because the animation doesn't just happen for this button.
It happens for this one too.
- [Narrator] It's completely free,
all I ask is for you to like this video
as it helps reach a wider audience.
It's completely free,
all I ask is for you to like this video
as it helps reach a wider audience.
Like this video.
- Hmm, my fear is if we may be descending
into subliminal messaging here,
which definitely violates YouTube's community guidelines.
Like this video.
So definitely some gamification going on here by YouTube,
visual prompts and dopamine hits
when you tap and click on stuff.
Will this lead to more engagement
and therefore, more subscribers and likes from your videos?
Yes.
But what about that golden subscriber rule
that I teased at the very beginning of the video?
Well, let's take a look at when I did ask you to subscribe
almost two minutes into the video.
But why did I wait so long to do that?
There's a very simple reason for this.
Provide value first.
Before you ask the viewer to do something,
give as much as you can to them first.
Once the viewer is hooked by the content
and invested in what's being told,
they are much more likely to respond to your call to action,
whether it be to subscribe, like the video,
sign up to a mailing list, or even buy a product,
and we can prove it.
In a test we conducted last year,
we were able to double the amount of subscribers
gained from videos of exactly the same amount of views,
And all we had to do was ask at the right time.
And this visual prompt is only going to make the ask
even more powerful for creators.
If you are a small channel
that is addicted to gaining more subscribers,
then I highly recommend you watch this video
where we show you how we did all of this, and ultimately,
how subscribers just aren't that important really.