Hey everyone Derek Halpern from SocialTriggers.com here and welcome to the first SocialTriggers
Insider master class.
You're going to love it and based on the comments yesterday there were more than three hundred
of them I know you're all looking forward to this.
Alright so lets just get started.
In this video you're going to learn how to land loads of press both in the mainstream
media and in the blog world and to really just put this in terms we care about you are
goint to learn how to get traffic, leads and sales by getting press.
Alright so lets jump right in you ready let's do it.
OK there's a technique that I've used for around five years or so now and I've used
this technique to land links on popular blogs and mainstream media outlets.
I call it the drafting technique.
Before I tell you exactly how this technique works let me give you a little backstory about
drafting for those of you who are unfamiliar with drafting it's a term used in racing.
Alright NASCAR racing bicycle racing I think they use it in swimming longboarding they
use it everywhere.
If you ever watch those races you'll notice how cars and bikes line up behind the person
in front of them they are very close to each other it's almost like they are in formation.
Well there not really in formation what they're doing is they're doing this because they're
taking advantage of what is known as the slip stream which really only means one thing people
can maintain their speed while expending less energy because the person in front of them
is breaking through all the friction in the air.
OK well this same drafting technique like they use in racing can be used online to score
press and links.
Instead of working your tail off to score press and links all you gotta do is find your
competitors who already have the press.
Find the journalists who covered them and reach out to them individually with personal
emails.
The friction is already gone you'd be taking advantage of your competitors slipstream.
Alright now one note you can't just reach out to this journalists and be like HEY feature
me I want some links.
It doesn't work that way no one cares about you or your business they care about their
articles and their job that they have to run.
So you got to cultivate that relationship you gotta find the articles that they wrote
about and offer additional value to that journalist you could for example you could say look you
covered this one story from this one angle but here's another angle you should consider
and here's an article that presents this to you.
That helps the journalist or as another example you could you could say look you already featured
this company and you said that they were great aside from these three shortfalls well my
company has everything you like about that one company and none of the shortfalls.
Why don't you take a look at it and let me know what you think.
Alright that's another example cool way to reach out to a journalist who featured a competitor
of yours but not you.
Now I know these are general terms but I'm thinking you are getting the idea find your
competitors and take advantage of their slipstream.
Now personally I've use this drafting technique to get tons of links and press.
I want to tell you how that happened, years ago I ran an entertainment website and back
then entertainment bloggers were getting tons of mainstream media mentions.
I wasn't, I was jealous so instead trying to cultivate connections that I didn't have
I just simply cold emailed journalists who were already covering the entertainment side
and I used that exact strategy.
I just said look you already covered this one person here is a different point of view.
Let me know what you think.
I wasn't asking him to link me.
I was just asking for for their opinion and it worked.
Well, that's it for the drafting technique and how to use it.
But here is one thing what happens if you use this technique and it doesn't turn out
as you planned.
Instead of getting good press you get bad press.
What do you do?
Well, continue through this free SociatTriggers Insider master class and you'll learn all
about bad press and you'll learn about when you should panic and when you should sit back
and relax.
Alright also remember SocialTriggers Insider is one hundred percent free so as you proceed
through the rest of this class if you love it make sure you share with your friends by
sending them a personal email telling them all about it.
Alright, thank you and I'll see you on the following audio training which is right below
this video.