- All right then, folks, it is time for a question
and I want your answers in the comments below.
I know you probably have an idea
of what you think you want your channel to be about.
But what you think right now,
your audience thinks your channel is about
and it's a bit of a curious question,
but let us know in the comments below,
and we're going to explore the answer
to that after this intro.
- [Announcer] VidIQ.
- [Announcer] VidIQ.com.
- From most YouTube desktop screens,
click on your profile image in the top right hand corner
and go to the YouTube Studio, down the left-hand side,
you'll see all of the usual menu options
and today we are going to analytics.
And from the main analytics screen,
you wanna click on the Audience tab
at the top of the screen.
And then around about a third of the way down the screen,
probably on the right-hand side,
you will see a panel
that is called other videos your audience watched.
And now here comes a leave a message
from the YouTube exclusion team
because while some of you may see this panel,
a lot of you will see this panel,
which doesn't have any data.
There are a few reasons why you might not
be getting any data for this panel,
it might be because you're violating Community Guidelines,
or your content is made for kids
so YouTube isn't grabbing the audience information.
But most likely is because you don't have enough data
on your YouTube channel.
How much data you do need is a bit of a mystery.
My old tech channel of over 100,000 subscribers
still does 150,000 views a month.
But I don't have any data on this panel,
although I haven't published anything on the channel
in over two years.
So in an attempt to get a more scientific answer
as to who is actually seeing this panel with data,
I went to you, my beloved community
and you badly let me down.
Shame.
I mean, I think this is a fair question
to ask our community, go to YouTube Studio Analytics
and tell me what you see in that tab
and 13% of you said that they found the panel
and they had data on it.
Great, exactly what I need to know.
Another 18% could see the panel, but no data.
Great, that's really useful information.
14% of you said that they couldn't see the panel at all,
which I don't think is right since a panel appears
for me on a channel
even though it doesn't have any subscribers
so maybe you're confusing the desktop app
and the mobile app or it doesn't yet show at all.
But it was this final number
that really touched a nerve.
Why would more than half of you do this?
Now I think what the voting poll tells me
is that less than half potentially less than a third
of our typical vidIQ audience is able to see
this panel with data in it.
And when I say our typical audience,
we're looking at channels of under 1000 subscribers,
under 4000 hours of watch time,
those channels working towards monetization.
However, if you are able to see this panel
and you are a smaller channel,
do let us know in the comments below.
I think this analytic is quite similar to this one
that YouTube introduced to us a couple months ago
when our viewers online.
So when is it the best time to potentially post our content
on to our YouTube channel?
If you don't have any of this data yet, that's unfortunate,
but try not to worry about it.
As your channel grows,
you will unlock these extra pieces of information
that they're gonna really help you take your channel
to the next level.
Having said this, I don't want you to leave this video now
because you are feeling left out
because I have some good news
from the vidIQ all inclusive team, which is basically me,
if you aren't getting any data from that panel
in the YouTube Analytics,
then vidIQ has an alternative.
As long as you have it installed,
you'll see a basic channel audit option
and if you click on it,
it'll bring up a huge report card on your channel.
What we are interested in here is on the right-hand side,
around about a third of the way down,
there's a section called top suggested.
For free users, you can see this,
but if you are a paid user,
you can click on it and see this complete list
of videos and we'll talk about that a little later.
So back to this new YouTube audience tool,
it basically shows you what else your audience is watching
on YouTube over the last seven days.
As of time of recording, it shows you 15 videos split
into three pages,
and you can click on either the video title
of a channel to jump to their content.
These videos don't look to be sorted by age
or number of views, or size of channel.
So it's worth looking through all
of the videos if you can.
Now, pay attention
because this is the crucial part of this video.
The basic premise is that the content your audience
is watching from other channels
should be the content they enjoy watching
on your channel and that is how YouTube encourage you
to use this tool.
You can use it to find topics for new videos,
title and thumbnail ideas and collaboration opportunities.
So whether or not you, the creator, think your channel
is about this,
your audience thinks your channel is about this,
and that's what they want to watch.
With this in mind, let's dissect some other videos
in our list to see if they match up
with our intended target audience.
It's great to see our good friends at Think Media here
in our list.
YouTube is right on the money here with a video about
how to get your first 1000 subscribers in 2020.
That's just the type of content we make.
Nick Nimmin is also here with a video about haters,
trolls and spammers.
We recently did a video on bullying and harassment
so we can see why that matches up as well.
And then interesting one here again from Think Media,
about color grading and Adobe Premiere Pro,
a video editor.
That's something that we don't look at here
in the vidIQ channel.
So YouTube doesn't always get it right
with the mixed audiences but we can see
how we may one day gravitate into video editing education.
Here is another video that we're very happy
to be connected with, how to get 100 subscribers
on our YouTube channel.
But the next two are a little cause for concern.
They are subscriber battles.
This is something that we have played around with
and tested on the vidIQ channel before
and we have picked up a lot of subscribers
from those videos,
but they aren't necessarily what we cover every single day.
We're about YouTube education and growth,
not necessarily subscriber battles.
As a result of this, if YouTube suggests our content
to (indistinct) audience,
they may be left a little disappointed since
that's something that we cover on a rare basis.
Everything else on the list looks pretty good though,
again, how to get 1000 subscribers.
It really is telling us
that we probably wanna do more videos
about how to get a certain number of subscribers,
how to grow your channel,
how to get 1000 subscribers every day,
how to get more views.
So let's just quickly summarize what we discovered there.
Yes, our audience tends to watch YouTube education
and growth content,
but they seem to be particularly interested
in certain numbers like getting to 1000 subscribers
or 100 subscribers in a day.
And maybe we need to tailor our titles
and our content to that particular subtopic
within YouTube growth.
There may be opportunities for audience crossover
if we decided to make content in the video editing realm.
It's not necessarily about YouTube growth,
but it is part of the process and through our own fall,
we've attached ourselves
to the YouTube subscriber battle topic
which could be harming our channel.
Can you see the value now of this panel and its data?
We've been able to learn so much
about our channel in two minutes.
To further investigate this,
a few of my colleagues
here at vidIQ kindly share their data too.
This audio channel appears
to be bang on with their audience.
Although I did know that video is about getting earbuds
at a certain price points, could be a good titling strategy.
This channel's focus is fast the internet
and that's what their audience watches elsewhere.
But they also have a crossover interest in TV
and movie streaming hardware,
a potential new avenue for video content.
And finally, we have a channel that provides opinion
on the latest pieces of technology.
And there's only one thing they should be talking
about right now, it's the iPhone 12, of course.
And now let's return to our channel audit tool for a moment
and chat about this top suggested panel.
This shows you what videos drove views
to your channel, otherwise known as suggested profit.
Again, we're talking about shared audiences.
And when you compare it to the YouTube panel,
the results are remarkably similar.
So whether or not YouTube has enough data,
we at vidIQ should always have some data
as long as you get suggested traffic.
Your audience, as they should be,
are the key to the success of your channel
and provide you with a goldmine of information
to help you create your content.
And now YouTube is providing you with this new data
along with the data that we've always provided to you
from vidIQ, it allows you to research your audience
even more to create the best content for them.
But you know what?
VidIQ has an extra tool that's gonna help you keep tabs
on that shared audience from those other creators.
As we said earlier, you can click on any of the videos
in this audience watch panel to jump straight
to the Watch page for the video.
You can also do this from our channel audit tool as well.
Once on the Watch page, next to the likes and dislikes
you'll see this vidIQ button,
click it and then you'll see an add competitor option.
This will now allow you to track
that channels most successful videos
by views per hour right now.
In other words, videos that are performing well
for that channel today.
If you share an audience as YouTube already suggests,
it's likely that you can make similar content,
but it's more likely to be suggested by YouTube
and most importantly, watched and enjoyed by the audience.
All right then, let's go back to that comment
that you posted when I first asked this question
at the beginning of the video.
Now that you've hopefully seen the data,
what does your audience think your channel is about?
It's amazing what you learn
when you put in some dedicated research.
All you have to do is follow the data.
(soft music)