- LinkedIn may not be
the most popular platform in the world,
but with over 500 million users
it's an absolute beast in the B2B space.
That's why in this video we're talking all about
LinkedIn marketing for business.
Now we're gonna go over some of the top tips
to generating more leads,
customers, and sales for your business.
Let's get to it.
(rock music)
Hey there my name is Adam Erhart,
Modern Marketing Strategist,
and welcome to the Modern Marketing Show
where we help you make marketing that matters.
So if you're interested in learning
about the latest and greatest marketing strategies,
tools, tips, tricks, and tactics
well, you may wanna consider subscribing.
Ah, LinkedIn.
It's come a long way since its inception
as the world's most boring social media platform
and has now proven itself and evolved
into an absolute powerhouse for business professionals
looking to expand their network
and connect with other like-minded individuals.
But like all social media platforms
it's only as good and as useful
as the actual strategy behind it.
So in this video we're gonna cover some of my top tips
to getting the absolute most value and most results possible
out of this powerful platform.
Now before we dive into the tips
we first need to make sure that LinkedIn is the best,
or even the right place for you and your business.
And the only way to really know this for sure
is to first start with your ideal target market,
who you're trying to reach,
the message that you're gonna use
and their pain points and problems,
and things that your business
is actively positioned to solve.
And then how those two kind of work together,
and from there you're gonna end up
with the media choice, in which case,
may or may not LinkedIn.
Now if that all sounds totally new to you,
don't worry, I'm gonna link up two videos
in the description below, as well as in the cards,
that's gonna walk you through this process
quickly and painlessly.
Tip number one is value first.
Now when it comes to LinkedIn, my biggest appeal to you
is to not spam.
Please do not spam.
Everybody spams and it's terrible.
If you've been on the platform for any length of time
then you know exactly what I'm talking about.
Your inbox just getting filled up with all sorts
of blanket, bland, generic offers for some people
attempting to solve the problem you may not even have.
So with spamming being the absolute worse thing you can do,
then obviously you're gonna wanna aim to provide
as much value as possible, upfront and as quickly
as possible when you're starting a new relationship.
What you wanna do here is think of LinkedIn
like an actual networking event
and the last thing anybody appreciates at a networking event
is when someone barges up in front of them,
shoves their business card in their face
and started to ramble on about them and their business
and all the wonderful things that they can do.
Terrible.
Basically, all you need to do to overcome this
and avoid spamming someone is to do a little bit
of due diligence first.
Check out their profile, read through their bio,
check out their links or visit their website
and really try to understand where they are
and where they're coming from and then see if there's some
overlap between you and your business
and them and their business and how you may be able
to provide some value upfront
to begin that conversation and that relationship.
The second tip on using LinkedIn when marketing it
for your business is to understand that it operates
very much like a search engine.
In fact, it kinda is a search engine.
What this means is you need to make sure that you fully
optimize your profile, complete with key words
that your target audience would be searching for.
It also means updating your bio and your entire profile
pretty regularly, making sure that it's up to date,
complete with the latest information,
and accurately reflects your current position,
your current job, and your current expertise.
Let's say, for example,
that you're involved in digital marketing.
Well, then obviously you're gonna wanna make sure
that your profile includes these key words in the title
and in your description and in your bio
because anyone looking for those is gonna be a lot more
likely to find you if they actually have those words.
Obvious, right?
Also, LinkedIn gives you a ton of different areas
to completely fill out your bio so make sure
you go through everything, including experience,
all your job details, trying to build some testimonials,
essentially ensure that your profile
is as complete as possible.
Doesn't take too long and it's well worth the effort.
Tip number three is to understand that first impressions
matter and they matter a whole lot.
Again, this is kind of where LinkedIn acts like an offline
networking event or meeting someone in real person
in that you wanna marry a lot of those concepts
that we use in the offline world and bring them over
to the online world,
especially when it pertains to LinkedIn.
What this means is having a really clean,
really concise and really clear bio
as well as having a professional headshot
that accurately reflects who you are and what you stand for.
In a perfect world, we'd never judge someone based
on how they look, but we don't live in a perfect world
and this is why it's imperative to put your best foot
forward by accurately, and as best as possible,
representing yourself in a way that would be ideal
and appealing to your ideal target market.
This means having a clean and professional headshot,
a really nice bio, and basically reflecting and building
an online resume or portfolio
that's really, really top notch.
Understand that first impressions matter
and use that in your favor.
The next important tip to cover here when we're talking
about LinkedIn marketing for business is to understand
the differences between pages and personal.
Now what we're talking about here is the difference between
having a personal profile and a business page
and this is gonna be similar to a lot of different
social media networks, including Facebook,
where you'll have your personal profile
and of course your company business page.
Now there are some similarities between
Facebook personal and LinkedIn personal
and Facebook business and LinkedIn business
but there's also some differences.
Let's cover really quickly.
For starters, when it comes to LinkedIn,
you obviously do want a company business page
if you're the business owner or founder
or anything like that, but where you're gonna get
the most bang for your buck when it comes to LinkedIn
is actually through your personal profile.
This is because people like doing business
with people, not businesses.
So reaching out and putting out content and trying to build
connections and network with people
is a heck of a lot easier when you're doing it
from your personal profile
and actually being human and authentic.
This is obviously a little bit different than Facebook
because Facebook isn't a business networking platform,
so you're gonna have a little bit better results on Facebook
using your business page rather than your personal.
But that doesn't mean you should ignore either
and both can be used
whether we're talking Facebook or LinkedIn.
And this is the perfect segue
into our next tip: LinkedInAds.
Now, as an advertising agency owner, advertising consultant,
I absolutely love advertising and think it's probably
one of the most powerful options available
when it comes to marketing strategy because you're able
to go and take your perfect message and put it in front
of your ideal target market quickly and track everything.
So on Facebook, on Instagram, and on YouTube,
advertising is easily one of the best options
and pretty much our go-to tool we use
for most of the clients we work with.
But LinkedIn?
That's a little different story.
You see, unlike the other platforms,
being Facebook, Instagram and YouTube primarily,
LinkedIn ads are really, really expensive.
Like really expensive.
Now this doesn't mean you should completely ignore them
and not use them at all,
but you need to make sure that you've got a high enough
lifetime customer value to justify the expense
because when it comes to advertising,
it's all about return on investment, or return on ad spend.
Now, the flip side of this of course is that if you're
trying to target the president of a company or the CEO
or some other C-level executive, well, LinkedIn may not be
a bad choice, but make sure again that you've got
that high enough and sufficient lifetime customer value
to actually contribute to a positive ROI.
So my final point on LinkedIn ads is this:
basically Facebook ads yes, Instagram ads yes,
YouTube ads yes, LinkedIn ads, maybe, maybe not.
Fortunately you're able to do a lot of damage
with your personal profile alone, so start there.
LinkedIn is about building connections.
And the way to do this is basically
networking or prospecting 101.
Learn about the person, offer something of value,
don't be pushy or salesy,
and understand that good relationships
and proper networking take time to build and to nurture.
Alright so if you're interested in getting more clients
and customers for your business, I'll make sure to link up
a video in the description box below
as well as in the end cards, aptly named
How to get More Clients and Customers for your Business.
Definitely worth checking out if that's something
you're interested in.
Otherwise, I hope you enjoyed the video.
If so, make sure to give it a thumbs up and subscribe
to the channel and say hello in the comment section below.
For more great content like this, make sure to head over
to adamerhart.com which packed full of the latest
and greatest marketing strategies, tools, tips,
tricks and tactics.
So thanks so much for watching, and I'll catch you next time
on the Modern Marketing Show.