hey what's up guys welcome to etsy print
on demand shop reviews this is episode
number 47 and we've got another user
submitted etsy shop to review we're
going to check out what they're doing
well what they can improve upon see what
you know what niches they're in how
their design ability is looking all that
fun stuff so why don't we get right to
it
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all right let's jump on over to etsy all
right the shop is called beers and metal
and your icon is a
skeleton doing the the metal horns
and you're holding a beer so i guess
that's exactly what we should expect you
have 233 sales average five star review
well done uh speedy replies smooth
dispatch quick on time tracking love
that uh your banner is showing these
t-shirts mocked up with the design so
people know what to expect when they
find your shop they know they're
probably gonna find some decent looking
t-shirts right um let's see what you got
going on here i love your
your um thumbnails by the way i like
that you've got these kind of like soft
color palette backgrounds that
complement the black t-shirts in the
foreground really well like the way you
framed your thumbnails i mean i've only
seen a couple of them but
i imagine the rest of them are going to
look really good as well i mean check
that out guys that's about as good as
you could possibly frame a thumbnail if
you ask me and there's nothing really
crazy going on here it's not like you
have the
um really photo realistic you know place
it mock-ups not that there's anything
wrong with them but you know it with
place it there's so many options you
could definitely spend a lot longer just
picking which mock-up you want to use
i really like that you've got
mock-ups that first and foremost they
really highlight the design you know we
can tell it's a t-shirt
we can see the designs front and center
and you've got the really nice color
backgrounds that make them pop that are
very like complementary in terms of
contrast
to the black t-shirts that you're using
uh to to do the primary mockups on now
let's see if you're also
offering other colors as well no so
you're doing black t-shirts only which
hey that's okay you know
the less choices you give your customer
the less things they have to worry about
right like suppose a customer loves your
design they click and then you make them
choose a size and a color some people
even have a product drop down the more
choices you give somebody the longer
it's going to take them to check out the
higher the likelihood that somewhere
along the way they're going to be like
ah you know what maybe i don't need this
product you know what i mean i know it
sounds crazy guys but these are all
metrics you can actually measure on the
internet you can quantify
us selling on etsy we don't have
necessarily access to get to that level
of granularity but etsy their engineers
probably track it and they probably know
so let's see your listings you've got
some
uh video mock-ups here so that always
looks good that increases conversion
rate looks like you're even creating
like unique video mockups per listing or
at least for some of your best sellers
like this one was featured so maybe
that's why
um some good looking
thumbnails as well though i mean this is
great so
it looks like you've definitely put a
lot of time and effort into generating
these are you doing them
using maybe the bulk mock-up on
photoshop because that would be a much
quicker easier way to generate a bunch
of mock-ups like this on the fly or are
you using a service like place it or
canva or i mean everybody's doing these
mock-ups these days so who knows
if i recognize them i'll typically be
able to call it out i mean the fact that
you've got the video makes me think
maybe place it but
i'm not 100 sure you've got the size
guide i guess you don't need a color
chart because you're not offering
in another color other than black
alright so
yes so far so good your shop reviews are
looking great as well it says all
reviews are from verified buyers you
even have some photo reviews too which
is definitely optimal if you ever have
like a friend or family member drop you
a product review not you but anybody
watching definitely have them do a photo
a photo review as well because those
definitely help
um
okay so your description if you're after
the svg digital version
okay so you're also selling the svg
of your design wow that is awesome this
is a really
interesting approach and i'm loving that
you actually went out of your way to
also sell
the digital version of the designs that
you're selling because yeah i mean most
people you know let's be honest like
most people who would utilize
the design file
they're most likely not going and
looking up t-shirts on etsy because
they're probably just making their own
t-shirts but i do love that you've got
that i mean seriously that's amazing
that's that's brilliant um so really
well done is that on the same yeah it is
so you have it on the same shop as well
okay that's really cool and you're
utilizing the the mock-ups you did as
well so you're getting more uh out of
the you know mock-ups that you've
created previously got the coffee mug
the cell phone et cetera
all right so and i guess i opened the
same listing up there again
uh what else do you have going on here
though i'm loving the designs the the
color schemes you've got going on very
complimentary and you're keeping it
simple when you only offer one shirt
color like if it's just a black shirt
then it makes all of your design
approaches your baseline color schemes
all those things it makes making those
choices
much more straightforward much simpler
you're like okay i know the shirt's
gonna be black i know that this
hue of red looks really good against
black i know that this hue of blue looks
really good against black and then you
just kind of stick to what you know
works
um and then you've got you know also the
background colors that you've got going
on here that are looking great uh as
well looks like you've been selling in a
lot of these big
uh you know trending niches as well
which is a great way on etsy of
achieving some success you know
especially for new shops getting getting
in those trending niches
allowing etsy to trust your shop because
once customers
make some orders
etsy sees that you're not only you know
getting them shipped on time but the
customers are receiving them in a timely
manner and they're posting positive
feedback okay etsy's algorithm is like
okay we trust this shop
if you're a brand new shop with no
reviews um etsy's not gonna trust you as
much right they're gonna be you know
because it's etsy's brand you know
that's on the line they want to keep
their image up so yeah so that's why
don't don't be ashamed anybody watching
that's not achieving instant success
give it that uh give it some time you
know what i mean and then definitely
don't be afraid to
jump into some of these really
competitive but trending niches as well
so let's check out i guess another one
of these designs
a
little chick magnet let's see this
so
all right you could probably you could
probably write a little bit more in your
titles by the way you could probably
include a little bit more um relevant
like phrases even if it's like it's
primary keyword repetition you could
probably just include a couple more
phrases as well that you think people
would type in
in terms of um
entering into the etsy search bar also
etsy does well you know getting indexed
on google so don't forget that
as well alright so it looks like you
don't have the svg
here but you can always add that in if
this the design starts to sell on this
t-shirt right like it doesn't have to be
done right away just because it's a new
listing but if you post a listing it
starts gaining traction um you can see
like when people have it in their cart
etsy tends to tag it like oh this number
of people have it in their cart
once you make some sales it's it's it's
verified it's validated that people like
what you're selling then you can come
back in here edit the description add
maybe if you choose to add a link to
where people can purchase the design
file as well now i wanted to jump over
to insight factory and actually show you
guys something really cool about how you
can improve your product descriptions so
over here on insight factory they have a
great suite of print on demand seller
tools for etsy sellers red bubble
sellers amazon merch sellers
and all these things are very
complementary so like if something's
trending on amazon merch it's probably
going to trend on etsy it's probably
going to trend on redbubble and vice
versa so
they just launched recently an etsy ai
description generator all right so in
this case we can put like little chick
magnet and then put like product tags
and here's the only thing um
i actually experimented with this before
i hit record and i know what it's going
to output so it says that it thinks that
it's actually a magnet right because it
thinks well because a little chick
magnet
it's actually a t-shirt niche in this
case but most of the time it's going to
be
a um an actual magnet so why don't we
actually experiment with the description
generator
on uh
i don't know this is my 80s costume like
how about we do
a rubik's cube so how do we spell
rubik's by the way rub i don't know
rubik's cube is that what it is
all right rubik's cube so now we can go
back over here to the um description
generator and
let's see i put it in the title i put it
in the tags all right this rubik's cube
is a puzzle okay we didn't put the word
shirt so why don't we do that rubik's
cube shirt and tags rubik's cube shirt
generate product description this
rubik's cube shirt is perfect for any
rubik's cube fan the shirt is a cool
design that makes you really um makes it
look like you're really solving the cube
plus the shirt is made from high quality
materials so you can wear it with
confidence then you just click there's a
little copy button right here behind me
go ahead and click that and just jump
right back over to um your etsy shop
right where'd it go right here and you
can update your description now here's
the thing guys this is actually very
important when it comes to optimizing
your descriptions on etsy because there
was a recent update
that basically they are dumping the
beginning of your description
into the html meta tag
which is what people see when they see
you indexed on google okay and it's also
helping influence what keywords you're
ranked on in google so you really do
want to
actually front load your etsy product
descriptions with relevant keywords but
also you know make them make sense so if
you don't want to actually write these
out yourself because obviously
we got a lot going on print on demand it
can be fast it can be slow if you're
having to manually write out logical
descriptions um you know hey you can do
that if you have all day but also you
know why not just use uh insight
factories ai tool here i seeded it with
the bare minimum keywords okay rubik's
cube shirt product tags rubik's cube
shirt and it gave us a perfect one liner
here
that we can absolutely use in our
description if we put that right at the
top of the description it's going to
rank really well
in google which again of course we want
to not only rank well on etsy but we
also want to rank well on the world's
largest search engine so um that is a
definite like tip that you guys should
all uh remember and act uh act upon
and of course i'll put a link to inside
factory in the description as well so
you can check them out but overall i
really like this shop i think it's going
to do a really great job in the fourth
quarter
keep posting products you only have 178
listings i think you've got great um a
great eye for design i love that you've
just kind of figured out hey i'm only
going to offer one shirt color i'm going
to optimize my designs to make them look
amazing on that one shirt color your
listings are well optimized with the
videos
the custom mock-ups all that great stuff
i don't know what the conversion is for
you know australian to usd but you know
typically pricing psychology at least in
usd we like to see
27.99 instead of
28.00 but i don't know how that is you
know i know different locales different
locations maybe have different things
that you're used to seeing
but overall um great shop great designs
i'm not just saying that i really do
believe it and i think you're you're
going to be very successful in the
future as long as you stick with it and
keep pushing new products and keep
scaling guys thank you for watching
please like and subscribe if you haven't
already also i've got a link to my full
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checked that out yet and you would like
to learn more about it use the link to
find out more you can also message me
email me if you have any questions guys
thanks for watching though i'll see you
tomorrow with a new top five niches of
the week video
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you