- Hi, Insiders.
I'm Kevin.
I'm a product manager working on copyright,
and today I'm gonna be telling you
about some exciting updates we've been making
to improve the content ID dispute and appeal process.
So first, let me start with some background
on how the content ID dispute process works today.
When you upload a video with copyrighted content,
your video might get a content ID claim.
If you believe you have all the rights to use that content,
you can dispute the claim.
The dispute then goes to the claimant to review
and they have 30 days to decide
whether to release their claim or reinstate their claim.
If they don't decide within 30 days,
the claim is automatically released.
Now, in the second half of 2021,
this process resulted in over 60% of disputes
resolving in favor of the uploader who filed the dispute.
So, the dispute process is a powerful way
for creators to address content ID claims
that they believe are mistaken.
But if the claimant still believes their claim is valid,
they might reject your dispute and reinstate their claim.
At that point, you have the option to file an appeal.
When you appeal, that again goes to the claim and to review
who now has the choice between releasing their claim
or sending a copyright takedown request,
which is a legal process.
If they send a takedown request,
YouTube would then review it to make sure it's valid,
which means it contains all the information
required by the law.
If the takedown request is valid,
then the video comes down
and your channel would get a copyright strike.
The appeal is an important step.
It ensures a thorough review by the claimant,
because unless they decide to release their claim,
they have to send a takedown request
and enter the formal legal process.
Up until now, claimants have had 30 days
to make the decision on an appeal.
Otherwise, the claim gets automatically released
at the end of the 30 days just like with a dispute.
As you can see,
this process can take quite a long time to play out
if you have to go through both the dispute step
and the appeal step.
So even though most decisions are made
well before the full 30 days, we've heard feedback
from creators that these long wait times can be frustrating.
So let's talk about the two changes we're introducing
to improve this process.
The first change is we're shortening the amount of time
that claimants have to review content ID appeals
from 30 days to 7 days.
Now, claimants will still have 30 days
to review the initial dispute.
It's only the appeal,
which you can file if your dispute is rejected,
that's going to be shortened to seven days.
I hope that's good news, but there's more.
The second changes,
for claims that are blocking your video from being seen,
you'll now have the option to skip the initial dispute step
and go straight to the appeal stage,
which as we just covered, will now take seven days at most.
This is known as the escalate to appeal option.
We know that block claims can have more impact on you
as a creator because these videos
aren't viewable either globally or in certain countries,
depending on the case.
So for block claims you're certain are invalid,
the escalate to appeal option
can help you get the claim resolved faster
and this means your video can be available again
as quickly as possible.
Now, keep in mind, this option to escalate to appeal
is only going to be available
for claims that are blocking your video.
And you might be wondering why?
Why not make this option available for all content ID?
There are a couple reasons.
One, with other types of claims,
like claims where the claimant is monetizing your video,
your video still stays viewable on YouTube
even with the claim.
The second reason is if both you and the claimant
are trying to monetize your video
and you dispute within five days,
the ad revenue continues to be held
during the dispute process.
And if the dispute ends up resolving in your favor,
you get the revenue, which means that claim
didn't end up having much of an impact on your channel.
With this change, we wanted to introduce
the escalate to appeal option
to offer creators a more powerful way
to reduce the impact of potentially mistaken claims
that are blocking their videos.
Now, I mentioned this before,
but if a claimant decides to reject your appeal,
they'll issue a copyright takedown request,
which would then be reviewed by YouTube
to make sure it contains all the information needed
under the law to be valid.
If the request is valid, your video would get removed
and your channel would get a copyright strike.
Now, our system is designed so that creators
with legitimate rights always have a recourse.
So if you believe the takedown is invalid at that point,
you would have the option to file a counter notification.
So at this point, you might be wondering,
if I get a block claim
and I get the escalate to appeal option, should I use it?
Well, it's up to you.
We're now starting to make this option available,
if you're looking for a quicker resolution to a block claim
and you understand you might get a copyright strike
if the claimant issues a valid takedown request.
And keeping in mind, escalate to appeal is just an option.
You can always choose to use
the regular dispute process instead
if you're okay potentially waiting the 30 days.
You also don't have to dispute or appeal
a content ID claim at all.
Content ID claims don't result in penalties on your channel,
so you can always do nothing and accept the claim.
Or you can use our video editing tools
to remove or replace the copyrighted content
from your video.
At the end of the day, if you're not sure what to do,
you might want to get advice from a lawyer.
And lastly, your channel has to be eligible
for content ID appeals in order to file one.
You can check whether your channel is eligible
in your channel features page.
And if it's not,
you might need to complete a one-time verification
before you can file an appeal.
So I did a lot of talking.
Thanks for sticking with me so far.
I just have a couple more reminders before we wrap this up.
First, if you get a copyright claim
that you're confident is invalid,
the dispute process is a powerful way
to let the claimant know there may have been mistake.
Second, while the appeal and counter notification steps
are powerful tools,
they can have potential consequences for the creator.
So it's a good idea to read the help center,
understand the process, and use them when appropriate.
All right, we're excited about these changes
and starting this week, we're rolling them out
to a subset of creators
and we'll continue to expand over time
as we see how the changes are working.
And that's it for this update.
Check out the links in the description below,
if you want to learn more.
Please leave us your questions and feedback
in the comments below.
And thanks for watching.
Keep it real.