We've been talking about how powerful YouTube is for building influence and making an impact
in the world.
Now we're going to talk about the financial opportunity.
Let me introduce you to Kris.
Kris and I started this channel from zero subscribers.
From scratch and we built it up to 366,000...
This is as of yesterday.
It's been a lot of fun.
He's a real estate investing guru.
I mean he retire using real estate at the age of 26.
And he just have this desire to teach other people how do what he's done.
So we've created almost 700 videos teaching people how to invest in real estate.
Now this channel performs amazingly well.
I'm just going to show you some stats.
You might not understand the thing you're looking at here.
I do encourage you to dive in to YouTube analytics because you'll learn a whole bunch of amazing
things.
I'll interpret what the screen is telling.
It's telling us in the last 28 days, going from yesterday back, we've had 8.6 million
minutes of watched time which is come from 1.3 million views.
So, you know, over a million views every month.
In the last 28 days, we've had 28.5 thousand new subscribers.
That's like 1,000 subscribers every single day.
And the add revenue: $12,000 in the last 28 days.
That's sounds pretty good,right?
Okay.
But that's just the add revenue.
This channel generates thousands and thousands of leads.
And so the revenue over the last month from those leads surpassed $400,000.
So, this is what's possible on YouTube from the business, the monetization site.
So, would you guys like to know how you can do the same thing?
(Crowd yelling yes) Alright.
So, this tree is the image I want you to keep in your mind when you think about YouTube,
when you think about keyword research.
When you think about searching optimization.
Because those categories, those topics can kind of be intimidating.
They can be overwhelming.
But if you just think of it as a tree, it becomes really, really simple, okay?
Let's say you are really good at goal setting and you teach people, you help people about
goal setting.
What you don't want to do is just make a video, about goal setting.
Because it's a huge category, okay?
It's...
I've put goal setting as a trunk of a tree.
We've got the trunk, we've got branches and we've got leaves.
And what we want to make our video topics about is the leaves.
I'll explain a little bit more why.
But if we go after a trunk, there's a way too much competition.
We're not going to compete.
We're not going to rank.
But if we go out to a leaf such as how to make a vision board that really works.
See, how specific that is?
And when you make a video with that title, there are people around the world that actually
searching for that specific phrase are going to find your exact video and find exactly
what you're searching for.
So then you make another leaf.
How to set exercise goals on an Apple watch.
Or how to set financial goals for business.
These are all actual questions that we did keyword research for to find these topics.
And that's how you choose the titles of your video.
Now if you make leaf after leaf after leaf, eventually, you're dominating YouTube for
goal setting.
Going back to Kris, these are actual videos that we've made and these are topics that
we did the keyword research on "How to $10 to $100.
How to make money work for you?
How to earn respect and be taken seriously?"
And our best performing video, "How to invest money in your 20s."
If you can't see that, it's 4.7 million views just on that one video.
So, these are all leaf topics.
Let me introduce you to Paul Jenkins.
He teaches a lot of topics on parenting and on relationships.
Parenting has really taken off.
Paul has also become a great friend of mine.
He had this channel previously.
So, going back 14 months, his channel was at 235 subscribers and in the last 14 months,
we've grown in as of yesterday to almost 48,000.
So, it's done pretty well.
It's also a traffic lead generating machine.
Let me show you some of the leaf topics we've used on this channel.
"How to get kids to study?
How to get kids to sleep?
How to talk to kids so they listen?"
And our best one, "How to get kids to listen without yelling?"
So, these are all phrases that people are searching for.
So, the key is to remember the tree.
Everytime you're thinking of the topics for your YouTube videos, go out to the leaves,
okay?
You want to do your keyword research before you film.
And if you do that, you'll get the results like I've shown you here.