- Hello, and welcome back to Wunderstars.
Do you feel like no one sees your LinkedIn posts?
Would you love to get more engagement and reach more people
so that you can generate more LinkedIn leads
for your agency?
Today, I will show you five super easy tips
for how to comment on LinkedIn,
to help you explode your reach
on the world's biggest B2B networking platform.
You are in the right place
if you want to level up your commenting skills
so you can generate more leads for your agency on LinkedIn.
I'll also show you a brilliant free resource
for digital agency owners so keep watching.
Your aim on LinkedIn is to be engaging
and to show up as an expert for your audience.
So firstly here two big mistakes
you are probably making right now.
It's like the elephant in the room
you can't afford to ignore any longer.
Stop writing super short comments
because you can't really add any value when you do this.
And they certainly don't position you
as an expert on LinkedIn.
So if you use any of these shown on the screen
too many times, keep watching to learn what to say instead.
Stop being too formal in LinkedIn
and salesy in your comments.
Instead, you want to start by building relationships
by offering helpful insights and showing your personality.
Now that you know what to avoid,
let's super charge your LinkedIn commenting mojo
because you might still be thinking
that you have nothing interesting to say
to write longer comments.
You will find out how to show your expertise
while also being sociable
and building relationships on LinkedIn.
Firstly, when you spot a post that you know
you have something interesting to say about,
take the conversation forward
by adding your own point of view.
This gets you noticed as your comments will be visible
to the poster's network, hooray!
I will show you now exactly how you can take
the conversation forward in a thoughtful and engaging way.
Let's start with an easy example.
In this engagement driving LinkedIn post,
the lovely Chima shares her powerful story
about how she increased her pocket money
by being really entrepreneurial at the young age of 10.
I met Chima as a fellow speaker at brightonSEO
and we used LinkedIn to swap contact details.
Building your own LinkedIn success and reach
is all about constantly growing your network
with super relevant and interesting people.
Keep watching for more tips
for how you can do that in a little while.
Chima is a super talent communicator
and here she makes it really easy to engage with her posts.
Chima asks, "What was your first business idea
or your first attempt at selling a product?
Share your story in the comments."
So how can you take the conversation forward like this
with your comments?
Take out a pen and paper because you can copy this approach.
In my own comment,
I say how much I enjoyed her powerful story.
I keep a conversation going by sharing my own story.
This is my point of view that answers Chima's question.
And finally, I add an easy question for Chima.
By spending a couple of minutes writing this
thoughtful comment, Chima's network
will get to see my comment when they read this post.
The key lesson here I want you to take away,
is to really notice that you don't need
to be all that formal,
gone are the super formal LinkedIn days.
Chat with people as if you are at a networking event,
this is today's LinkedIn vibe for you.
And also make sure you fill your LinkedIn network
with super interesting people
because then it's much more enjoyable
to comment and to be consistently active on the platform
to help you get great leads for your agency.
If your network is tiny right now,
in this vlog I reveal how you can grow your network
with beneficial and interesting people, so watch it next.
And if you want to have something interesting to say,
so your network will comment on your post,
something as engaging as Chima,
download my 30 Days of Social Media Post Ideas
for digital agency owners.
You will be able to adapt these ideas
for engagement driving LinkedIn posts,
so get the link in the comments.
My second commenting tip deserves an early mention here too,
because too many people don't do it.
Before you comment, actually read the posts
so you can truly show that you have listened.
LinkedIn networking is like being a good guest at a party.
You will be an engaging contributor
or a popular party guest if you don't just talk
about yourself, and you ignore what's being posted.
Instead, you want to show that you have taken
what the other person has said into consideration.
I recommend you say something positive about the post
you are commenting on.
Say what you especially liked about it, and point out why.
When you say why you've liked it,
this really shows you've read it.
Before I show you another easy commenting example,
let me share the third tip for more LinkedIn reach for you.
Encourage more engagement in your comments
to keep a conversation going.
LinkedIn wants us to spend more time on the platform,
so this works really well.
And the author of the original post will appreciate
a good question in your comment.
So end your comment with an easy question
that is related to the topic of the post.
When I pick a question,
my aim is to always make this an easy one to answer
because people are on social media to learn something new
to make themselves look good or to be entertained.
Plus another brilliant engagement hack is
to tag someone who might also find this post interesting.
Again, this expands your reach as soon
as a person who's tagged comments on it too.
In my comment for Chima's post,
you might have already noticed
that I tagged the lovely Lee Jackson
because I knew he would enjoy the story.
And I had introduced them both to each other earlier
because Chima is such an amazing SEO speaker.
Before I give you some easy tips
for formatting your comments,
here's another example to inspire you to be able
to write more meaningful comments on LinkedIn.
This post is by the lovely Hasfa Rana,
one of my Wunderstars coaching clients
and a web agency owner who mostly works
with ambitious female business owners.
This is a beautiful Mother's Day post
where Hasfa shares her tips for working from home,
even when you have small kids around.
In my comment, I thanked her
for sharing these encouraging words.
Then I progressed with the conversation
by talking a little bit about my own struggles
as a working parent.
I show that I read her blog by saying
what I specifically liked about it.
Then I finish by asking her an easy question.
Are you ready to write more interesting LinkedIn comments?
Tell me in the comments, I can't wait to meet you there.
And if you have any specific LinkedIn questions,
I would love to hear from you.
I can't wait to help you.
Now I wanna show you how to make your comments easy
on the eye, as my fourth tip for you today.
When you write your comments,
you can break up a text with paragraphs and emojis.
John Espirian, one of my favorite content marketing
and LinkedIn experts, recommends two to three paragraphs
for meaningful commenting,
and I think he's absolutely spot on.
Plus, when you tag a person shorten their name
because it will look just a bit impersonal
if you keep a first name and second name
which LinkedIn rings out.
Fifthly, how often should you be commenting?
When you regularly comment, you build relationships
and you build your reach on LinkedIn
because people whose posts your comment on,
are also more likely to comment back as well.
I recommend you post a minimum of three times a week
on your personal profile as an agency owner.
And you try to write meaningful comments
also at least three times a week too, if not more.
Making this work for you is all about adopting
a really doable weekly routine, which suits your schedule.
Some of my clients, and I myself, had some
of the biggest leads for my business from LinkedIn.
So it's well worth investing the time
when your audience is on there.
I hope you feel ready now, to write more meaningful comments
to build your LinkedIn reach.
Be a star and give this video a like,
and don't forget to hit the subscribe button.
If you want to know what LinkedIn posts work right now,
watch this slot next because you will love the examples
I offer here.
Dankeschoen, see you in the next video.