HAVE THE DETAILS ON OUR WEBSITE,
WHICH IS www.CILiving.tv.
Heather: WE ALL HAVE THE
FAVORITE PAIR OF SHOES IN YOUR
CLOSET.
WHAT DO YOU DO WHEN YOU PULL
THEM OUT AND THEY LOOK DIRTY?
THEY MAY NEED A REFRESH.
I'VE GOT JUST THE PLACE FOR YOU
TO COME ON CAMPUS IN CHAMPAIGN.
IT'S SHOE REFRESH.
I HAVE THE OWNERS BRANDON AND
JILLIAN HANGING OUT WITH ME.
THANKS FOR HAVING US, GUYS.
Guest: THANK YOU, HEATHER.
IT'S ALWAYS NICE.
Heather: THE LAST TIME WE
SAW YOU YOU WERE IN-STUDIO AND
WE WERE TALKING ABOUT HOW YOU
TRANSFORM DIRTY SHOES TO BE
BRAND-NEW.
AND NOW LOOK!
WE ARE IN YOUR STORE FRONT!
Guest: IT'S GROWN
SUBSTANTIALLY THAT WE'RE ABLE TO
PUT A PHYSICAL PRESENCE TO THE
BUSINESS.
Heather: BEFORE WE TALK
ABOUT WHAT IS NEW AND EXCITING
HERE, LET'S TALK ABOUT HOW IT
STARTED.
HOW DID YOU GET INTO THE SHOE
REFRESHING BUSINESS?
WE HONESTLY SAW THE IDEA ON A
FACEBOOK POST A COUPLE OF YEARS
AGO.
IT WAS AN IDEA THAT ME AND
BRANDON SAW AND THOUGHT WE HAVE
THIS CAMPUS WITH ALL THESE DIRTY
SHOES AND STUDENTS WITH THEIR
ACTIVE LIVES.
SO LET'S COUNTERACT ON THAT AND
GIVE THEM A BUSINESS DIRECTLY
TAILORED TO THEM.
WE TESTED IT OUT THAT FIRST
SUMMER.
AND IT WAS A THING THAT PEOPLE
WANTED.
WE FIGURED OUT HOW TO CLEAN
SHOES AND MAKE MONEY DOING IT.
THAT WAS THE BIG PART OF IT.
AND WE'RE HERE NOW.
Heather: THIS IS SOMETHING
MAINLY YOU WOULD FIND LIKE
CHICAGO, LIKE BIGGER CITIES.
AND NOW HERE WE HAVE IT HERE IN
CENTRAL ILLINOIS, WHICH IS
GREAT!
I THINK THE ASPECT THAT REALLY
DREW PEOPLE IN IS THAT YOU PICK
UP!
YOU DELIVER!
YOU GO AND GET THEM AND CLEAN
THEM AND TAKE THEM BACK!
KEEPING IT SUPER SIMPLE FOR
PEOPLE.
Guest: THAT WAS IMPORTANT TO
US.
BECAUSE LIKE JULIAN SAID, WITH
OUR INITIAL CUSTOMER BASE BEING
CAMPUS STUDENTS, WE KNEW THEY
HAD LIMITED TRANSPORTATION,
WHETHER YOU KNOW THEY'RE GETTING
AROUND BY BIKING, BUSING OR
WALKING.
OR THE ONES THAT HAVE CARS, THEY
TEND TO NOT DRIFT OFF OF CAMPUS.
IN ORDER TO MAXIMIZE THE
CONVENIENCE OUR SERVICE
PROVIDES, WE KNEW WE HAD TO
BRING OUR SERVICE TO THEIR
DIRECT DOOR AND MAKE IT AS EASY
FOR THEM AS POSSIBLE.
Heather: WE'RE BRANCHING OUT
TO OUR CUSTOMERS.
IT'S NOT JUST ABOUT THE SHOE
CLEANING ANYMORE.
RIGHT.
Heather: LET'S LOOK HERE
BEHIND US.
YOU'VE GOT SO MANY GREAT PAIR OF
SHOES!
YOU'VE DONE RETAIL SHOP HERE.
Guest: THIS SELECTION IS
EXTREMELY HARD TO FIND.
SO THESE TYPE OF STORES, ARE
VERY POPULAR IN METROPOLITAN
CITIES.
THEY'RE CALLED HYPE B STORES,
HIGH-END URBAN FASHION WITH
LIMITED EDITION, SOUGHT-AFTER
SNEAKERS AND RELEASES.
WHAT WE WANTED TO DO IS BRING
THE STUDENTS AND THE PEOPLE IN
THE AREA SOMETHING THEY DIDN'T
HAVE IN THIS TOWN, BUT SOMETHING
THEY WERE ACCUSTOMED TO BACK
HOME OR PLACES THEY TRAVELLED.
A LOT OF PEOPLE HAVE AN INTEREST
IN SHOES.
THAT'S USUALLY PEOPLE'S FAVORITE
ITEM THEY WEAR.
SO WE WANTED TO PROVIDE AN
ALTERNATIVE EITHER GOING UP TO
CHICAGO OR HAVING TO SHOP ONLINE
AND POTENTIALLY GET FAKE STUFF.
Heather: THAT'S A RISK YOU
TAKE WHEN YOU BUY ONLINE, ISN'T
IT?
YOU'VE GOT SHOES COVERING ALL
PRICE POINTS.
THERE'S SOMETHING FOR EVERYONE.
Guest: THERE'S A LITTLE
SOMETHING FOR EVERYBODY.
THERE'S SHOES IN THE $100 RANG,
$200 RANGE.
WE'VE GOT SOMETHING FOR
EVERYBODY FOR SURE.
Heather: YOU DO A GREAT JOB
CLEANING SHOES AND GETTING THEM
TO LOOK BRAND-NEW!
YOU HAVE A GREAT SPECIAL FOR
BLACK FRIDAY, WHICH WILL BE HERE
BEFORE WE KNOW IT.
Guest: TO INCENTIVIZE
EVERYBODY TO TRY US OUT, WHICH
ARE'S OFFERING A $5 CLEAN FOR
EVERYBODY.
THAT'S IN-STORE ONLY.
THE PICKUP AND DELIVERY WON'T BE
AVAILABLE WITH THAT OFFER.
WE WANT TO GET PEOPLE IN TO OUR
STORE AND CHECK IT OUT.
IF THEY'VE NEVER BEEN A CUSTOMER
BEFORE, $5 IS A SMALL PRICE TO
PAY TO GET YOUR SHOES COMPLETELY
REFRESHED AND BRAND-NEW ALL OVER
AGAIN!
Heather: THE BEFORE AND
AFTERS ARE AMAZING!
ANY INTERESTING SHOE CLEANING
EXPERIENCES, BEFORE WE HAVE TO
GO?
THERE'S SO MANY, I CAN GO ON
AND ON FOR DAYS.
I THINK THE MOST FUNNYIST I'D
LIKE TO TOUCH ON, WE HAD
SOMEBODY SEND US SHOES WITH MOLD
GROWING ON THE SHOE.
IT LOOKED LIKE A TREE COMING OUT
OF THE SHOE.
THE SHOES WERE IN A BAG THAT WAS
WET.
WE OPENED THE BAG.
AND WE TIED THE BAG BACK UP AND
PUT IT BACK.
AND PUT THE CUSTOMER'S NAME BACK
AND WE'RE LIKE WE'RE NOT DOING
IT.
THAT'S THE MOST FUNNY, WEIRD,
BIZARRE EXPERIENCE WITH SHOES.
WE SEE TONS OF GROSS, NASTY
THINGS.
NOTHING OUT OF THE ORDINARY.
Heather: YOU MAKE THEM LOOK
BRAND-NEW AND YOU WOULD NEVER
THEY HAD DOG POO ON THEM AT ONE
TIME.
REMIND EVERYONE WHERE YOU'RE
LOCATED.
Guest: 604 SOUTH FIRST
STREET ACROSS THE STREET FROM
THE HUB.
KITTY-CORNER FROM MAI'S
RESTAURANT.
Heather: LOTS OF PEOPLE KNOW
WHERE YOU'RE TALKING ABOUT.
DEFINITELY SOMETHING PEOPLE NEED
TO CHECK OUT!
THANKS FOR HAVING US, WITH SHOE
REFRESH.
IF YOU NEED MORE INFORMATION
ABOUT THEIR SERVICES, THEIR
BLACK FRIDAY SPECIAL, THEY'VE
GOT AN APP.
WE'RE GOING TO CONNECT YOU AT
www.CILiving.tv AFTER TODAY'S
SHOW.
Tim: IF YOU'D LIKE TO CHECK