First of all, social media is free.
So that's the best thing that somebody
would have going for them is that their--
their own marketing team.
So if you start small and you figure out
what it is that you have to offer and then go from there.
I think it's really important what
you say about social media being free, because if you've got--
Oh, yeah.
--if you know your product and you know yourself and you know
what you can offer to people, you can put that out there
on social media and grow a community over time that can
then support whatever it is you're trying to sell, right?
Well, and you have your very own focus group.
Uh-huh.
It's like a built-in focus group of really testing ideas.
You must have-- each one of us has various things inside of us
that we have as a dream--
Yeah.
--or something we'd love to do, you know?
We just-- you have to really dig deep, figure out what that is.
And then if you have a focus group,
like a social media platform, then you
can sort of figure out what's going to work for you.
Yeah.
I remember Kim on Twitter in the early days
was choosing a color cap for her fragrance.
Right.
And she was also choosing-- asking people what she should
wear to one of the awards ceremonies.
It was something that she taught the rest of us--
how to utilize social media in figuring out,
you know, how your community responds to you,
who's following you, and then how to engage with those people
and have a relationship.
And that was something that she taught the rest of us.
Is when she did that first fragrance
and she said, "what color should I do the bottle?"
Yeah.
I was shocked how many people responded.
Yeah.
And then she actually did--
The one that--
--follow what everybody voted for.
Right.
So I thought that was really also gaining
the trust of the people that were following her,
because they believed that she was going to listen to them.
Well, I have a very small, intimate, powerful, kick ass,
just state of the art team.
I'm so proud of you guys and everything
that we built together.
And I think that, for me, one of the things that's been--
you can probably answer this better than I, because you're--
[LAUGHS] you're the leader of the team at times.
But I think that, for me, it's trusting one another.
And we have longevity together.
We've been through so much together,
which a lot of people that are starting out
don't have that yet.
Right.
But I think that you have to, again, use your instincts.
It's about chemistry.
And I think that when we're on the same page,
and when you're on the same page as your partners
and your teammates, that that's everything.
Being available to people, even though you have, like,
the craziest--
You have to be available.
You have to.
You have to be available.
You have to be dialed in.
You have to be connected.
You have to know what's going on all the time.
And you have to be ready for whatever is thrown your way.
Yeah.
I mean, every single day we--
I feel like a fireman.
Yeah.
You know?
We're just putting out fires left and right all the time.
And I think that with that attitude of anything
is possible, that goes a long way.
I think everybody has self-doubt from time to time.
I mean, I do, you know, often think, "OK, is this--
am I doing," especially because I'm everyone's manager
and I don't want to disappoint anybody.
And I'm a people pleaser--
I really am.
As strong as I am, it's--
that soft, you know?
There's another side of me that just wants everybody
to be happy--
Yeah.
--everybody to be, you know, in control of their day,
happy about the decisions that we're making.
You know, so that's my self-doubt.
It's not actually doubt, it's just I'm a people pleaser.
I think you have to have really tough skin.
I mean, any time you enter the world of social media,
you're opening yourself up for criticism.
And it's just part of what these platforms are subject to.
And I think that you have to stay focused
on what you're doing, stay focused on what is happening,
and--
and what you really want to communicate to the people that
are following you, and not worry about complete strangers that
are criticizing you and attacking you
that have never even met you.
Right.
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