One of those common questions I get at Video Creators is, Tim,
how do you create your end cards?
Well, today, I just want to take you to my desktop
and show you how I make mine, but also
give you some tips, ideas, things
to think about as you create them to make
them as effective as possible.
That's coming up.
[MUSIC PLAYING]
So I'm going to be making this edit in Premiere Pro Creative
Cloud, but the principles here will
apply to pretty much any editing software
that you use including iMovie.
So basically, this is the clip I'm going to experiment with
and just play with.
You would have your whole edit already done.
And usually what I do-- this is a clip of me
riding on a Segway having fun with my kids chasing me behind.
But basically, what you're going to do
is look for a point in the video towards the end when
you think your audience attention is
most likely to drop.
Because a lot of people, when they kind of feel
like the video's over, they click away from the video.
But I want to get them to my end card before that point.
Otherwise, what use is the end card
if everyone abandons the video before that point?
So it's usually like when they kind of
feel the content's over.
I'll back up a little bit before that.
In this case, I'll just arbitrarily randomly pick here.
Make a cut.
And what I'm going to do is just pick this video up one layer.
And then I've got a couple different end card images.
Now these are supplied for free from Patreon.
I'll put a link in the description below this video.
You can go download them and just use them
if you are a Patreon user and want to plug your Patreon
page to your viewers.
But this could be any image that you could make.
These are PNGs.
They supply one that says, support our videos,
with two previews.
Here's another one that says, support my videos.
This one's going to have three boxes here for videos
to support our videos.
And another one's for support my video.
So again, the link to download these is in the description
below.
I'm just going to use this one.
I'm going to click.
I'm going drag it into this bot right here.
So here's the thing.
Right now, you can't see it, right?
Because it's covered up by the video.
So I'm going to click on this top video to select it.
I'm going to here to Effect Controls.
I want to go back to the beginning of the clip.
And I'm going to do something very important.
I'm going to make two key frames-- one
for scale, one for position.
And you can see that made these two little dots right here.
Then, I'm going to scroll forward a little bit.
And then, I'm going to scale it down.
Let's just try 50%.
And then, I'm going to use these.
You could just click and drag this.
I like using it over here because I feel like I
have a little bit more control.
And just cover up that box, OK?
So now what's going to happen-- in case you're not familiar.
I'm going to zoom in a little bit.
I told it when the video is at this point,
I want it to be at this position and at this scale.
When the video gets to this point,
I want it to be this position and scale.
So it just fills in everything in between.
So I hit Play.
Watch.
It's just going to scroll on down, zoom on down
to that spot.
So if I'm going to do that again, back up.
And then it's just going to start playing.
And it just nice and smoothly goes
to that spot which I think is great.
So I have these other two preview videos though.
So let me show you what happens.
I got this one of my daughter playing on it.
Find a good spot.
Let's just start it right here.
It's an endpoint, outpoint.
And I'm going to grab this because I only
want the video only.
And just for this sake, I'm just doing this real quick.
And so this one, I am going to do the same thing.
Go over here.
Scale it down.
A little bit too much.
And let's just put it in this first box right here.
Let's move it up a little bit.
Position it up.
It's probably going to be 21% or so.
Down a little bit.
You can zoom in if you want.
You can go to 200% and just kind of-- whoops-- go over to see.
I got a little bit of border there which is fine.
I could move it, make it maybe 24%
and move it down a little bit.
So that looks about good.
Go back to Fit.
So there's that one.
Let me add one more on top.
Now here's what that looks like.
Right?
Awesome.
But here's the problem.
Look, if I play it, these videos show up first
so I need these two videos.
I need this video and this video to be underneath this one.
So let me move that off to the side.
Scoot these down.
Put this one back up on top.
Let me just put this down so you can see a little bit better
what's happening here.
Here's my end card.
It's going to play.
This top one's going to zoom into the corner.
And then I have these two other little videos here
that you can put to be whatever you want there.
And put annotations around all this stuff
for interactive cards, and there you go.
Another thing to keep in mind for your end card
is that a lot of people think of them as an opportunity
to get them to watch more videos and kind of extend the viewing
session, which is really important for video SEO
as a whole, not only watch time in your videos,
but increasing the viewer's session overall.
But the way I think about them is actually
your click-through rates on those annotations
are really low if you've ever looked
at them in your analytics.
And so what I try to do there is feature videos that I feel
would tease for someone who is a first-time viewer.
Because my subscribers probably dropped off by that point.
And they see the end card.
They're like, I know the video's over.
But a new-time viewer might be still watching.
So that's my opportunity I take to pitch my channel to someone
while showing them a sampling of other videos
that say, hey, if you'd like my pitch that I'm giving
for my channel, and you're kind of curious,
this is a sample of other types of videos
you can expect on this channel if you were to subscribe.
So like I'm doing right now actually,
this is my channel Video Creators.
And I love training other YouTube creators
how to grow their audience and their platform here on YouTube.
And that's what this channel is all about.
If you have other tactics that you use in your end card
to entice people to subscribe or you found something that
gets people to really click and start watching more videos,
I would love to hear from you in the comments below.
And the rest of you guys read those comments.
There's always very amazing helpful stuff
from the community here at Video Creators.
I learn from you guys all the time.
And if this is your first time here,
I'd would love to have you subscribe because we do publish
lots of content three times a week
to help you guys grow your YouTube channels
and your audiences so that the message that you're
trying to spread can spread and reach people.
And hopefully, they can have their lives changed
as a result. That's what this is all about-- spreading messages
to change lives.
So subscribe.
And I will see you guys again tomorrow and then on Wednesday
and then on Thursday for more awesome stuff to help you guys
do exactly that here on YouTube.
So I'll see you then.
Bye.