- Not only does she have a Wiener dog named Noodle,
but she has five chickens. All of whom are named
after prolific female Olympian figure skaters
from the mid eighties to the early two thousands.
I know what this is.
All of you knew what this was and not a single one
of you said, "Jonathan, don't open this next to your face".
(man speaking)So I usually bring one I forgot it today.
So here's the value of this,
This is what it looks like.
If you don't have it, this,
little makeshift little cardboard sort of stand in.
[Guitar Playing]
Hi everyone, thank you so much for watching
this week's episode of tools of the trade.
My name is Jonathan This special perfect angel is
Noodle. And this is the show where we find
out what everyday items are everyday
entrepreneurs need to get through their day.
And this week we are beside ourselves,
with joy.
That we're going to be featuring a box curated
by, and is someone who a lot
of you might be familiar with already, because
of her massive Pinterest presence.
She's got about 4 million followers on Pinterest,
and she's really well known, not only,
for her Pinterest following, but for jojotastic.com,
which is a blog she started after she left school
as an industrial designer. So as a career,
what she's done is she's not only built herself up
as a blogger, but she also works as a prop stylist,
and as a trend spotter for a lot of companies.
So she has such good taste in merchandise. And
in style that what'll happen is these companies
will come to her and they say, "Hey, Joanna,
we need to figure out what to buy next year,
What do we stock our stores with?".
And she's the kind of person who will look at up
and coming trends and things that people are
really focused on, either on Pinterest or based
on feedback she gets from her blog,
and she'll recommend it to these companies and
they'll take her on her word for it. So,
she really is a trendsetter in every, kind of,
every sense of the word Noodle is also incredibly
into trends, and is in very high demand
from some other companies you may have heard of,
anthropology is you have to call anthro.
If you need some fine taste, reach out to this guy.
So we're going to dive into this box.
I really can't wait to see what's inside of it.
And I don't have to wait any longer.
Cause this is I call the shots.
Okay, So this is the very first thing in this box
and I have simply no idea what it is.
[Guitar Playing]
Oh, we know what these are. I know what this is.
(laughing)
I'm fine. So this is,
it's an exploding trap is what this is,
it's an exploding trap and it's very dangerous.
Noodle is not concerned with my safety,
Noodle is not the dog Who's going to protect me,
if someone breaks into my apartment
and like robs me noodles going to sit there
and go "The good stuff's in the bedroom".
What's the industry name for this? i call it
a little reflecting.
(Man talking) It's just called a reflector.
So this is something that she uses
for her prop styling.
If she's either taking photos or her own Pinterest page,
or she's working with a client, this is
the kind of thing that you need
when you're taking sort of high quality video,
high quality photography,
because it helps to balance the lighting.
It also compact, you can fold it and you can store it.
And all of you knew what this was and not
a single one of you said,
"Jonathan don't open this next to your face".
And it makes for good TV
And I understand why you guys were going to do that.
And thank you for having the viewership,
in your mind when you were making that decision.
How does this(man talking) Oh, I did it.
(Man yeah) So through the magic of cinema,
i just had this done for me Cause I have been capable.
If you are content creator at all,
Whether you do props selling or you're just a blogger,
this is a really useful piece of equipment to have.
And this is literally a tool of the trade.
Again, noodle did not jump to my rescue and
that's something that I won't forget.
The next item we have is this.
And I'm scared to open anything else I don't know
if it's going to pop out at me.
Beautiful tools to inspire beautiful work. Okay,
I can dig that.
Oh, it's a notebook.(guitar playing).
Was just lying It's a notebook of lined paper,
any kind of stylist, or Trendspotter,
anything if you have a notebook
that you can freely dry in or, you feel that you
can create in, or you've got, I've got an idea,
I've got to jot something down.
Whether it's something that you want to make yourself or,
it's something you want to have designed.
I can imagine that having a blueprint for that
is really, really important. She also,
uses this for to do lists,
which I think makes perfect sense.
She uses this for meetings,
for things he's got to do that have nothing to do with
their business just keeping herself organized throughout
the day. And that's any that's, you know,
organization is an absolutely invaluable tool
for any entrepreneur, no matter
what sort of business you're in and no matter
what scale your businesses at, whether it's one person
or it's 50 people you have to be organized.
And I say that as someone who is not organized,
go put it back and it's wrapping
and so glad it didn't dry and bite me like
the other one did. The next item we've got,
I'm actually thrilled to see these blue light glasses.
You guys,(guitar playing).
I've got a pair of these at my desk.
Most of the stuff that she does is digitally
She does a lot of work on Pinterest, You know,
a lot of emailing, a lot of designing, all that stuff.
If you're staring at a screen, whether it's computer
or your phone, you want to have something that's going
to help protect your eyes from the blue light
on those screens. So when people say you're straining
your eyes by looking at screens for so long,
it's because of your exposure to that kind of light.
Again, I look amazing. You shook
your head cause I look great. Right? Thank you so much
for saying you didn't use your, but I took that from
your action. Thank you for complimenting me. Okay.
The next item we have. Oh, I know what this is.
So this is a portable charger.
[Guitar Playing]
A lot of you know what a portable charger is,
but it really is exactly what it sounds like it's
a charger that you can simply take with you.
I know tells us that she does a lot of work
in the Seattle area, but I can imagine, that someone
who's in as high demand as she is has to travel a lot.
So having one of these in your bag is great for airports
and this was just a really sensible smart item to have
for anyone. Again, whether you're an entrepreneur,
or you're just somebody who exists in today's society.
And I'm gonna leave it next to noodle,
because as we remember Noodle lets out
a small radioactive pulse every couple of minutes
And I think it'll help charge this to full.
Here you go Sweet man.Okay,
the next item we have in the Haley box is,
it's a pop socket.
For those of you don't know what a PopSocket is.
It's a little sort of a little boop that you put
on the back of your phone, so
that you can either prop it up. You can kind
of prop your phone up like this, or it's just something
that you can kind of hold on to when you're walking
with your phone so you don't drop it so much.
This is a really, practical item for a lot of people
i know friends who absolutely love their pop sockets
and they'll sit there, you know, with their phones kind
of propped up just like watching TV while they're working
or whatever it is. And that's kind of where that ends.
The next item we have in the Haley Haley box is so
this is,[Laughing]this is something I love about her.
There are stickers that say
"Dachshunds are girl's best friend" Joanna,
And this is something where we're very kindred on,
is a huge Wiener dog fan she has one DocSend and
that DocSend's name is noodle and I have no doubt
in my mind that that DocSend is going to go viral one day.
just because the name Noodle,
I think speaks to really important animals.
Noodle has never been one to share the spotlight.
So I we're going to run this by him right now. Noodle,
wake up if you are happy that
there's another dog named noodle, getting some attention
on this show.He is completely unconscious.
Not only does she have a Wiener dog named Noodle,
but she has five chickens.
All of whom are named
after prolific female Olympian figure skaters from
the mid eighties to the early two thousands.
She's got Nancy Kerrigan, Tonya Harding,
Kristi Yamaguchi, Michelle Kwan, Dorothy Hamill. Oh,
there's a six She has a sixth chicken.
She's German Katarina Witt and she said, they're big,
nice, beautiful fluffy chickens what else do you need
in this life? What else do you need? Okay, the final item
we have in the box is,
I have been blown away by this box.
I love everything inside of it.
It's called big magic[Guitar Playing]
And it was written by Elizabeth Gilbert of "Eat,
Pray, Love," fame underneath
the title It says creative living beyond fear.
So I'm going to read the back of this.
We toil alone and we are accompanied by spirits.
That's already horrifying,
the idea that you're toiling alone and you're surrounded
by spirits. We are terrified and we are brave. Art is
a crushing chore and a wonderful privilege. Oh, okay,
cool. So this book is very much sort of, I think
it's kind of a meditation on creativity, and people
who are willing to push the boundaries and kind
of experiment with what makes them creative and what sort
of sets off their creative intuition, their creative juices
, while also trying to help people navigate through,
feeling scared to create. And I think kind of having
the ability to, always recognize that you are
a creative person,
but you still need to keep yourself sort of motivated
and inspired to learn how to sort of overcome that fear
that you might have by, venturing into a new discipline,
or a new project, whatever that might be.
I'm sure this is an incredible tool for her to have.
So also shout out to literacy, right?
Things are great. There are no pictures in here,
but who needs them? So that is everything that is
the box. And I was completely blown away,
not only by how thoughtful the items were ,
but how surprised I was at having almost my face ripped off,
of the very first item. It also that there wasn't a
single chicken in this box.
More than anything I love about this box, is
we learned a lot about who she is as a person, right?
We know she's an entrepreneur, but she's also very fun.
If you loved this video and you want to see more videos
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of the trade episode goes live
So for noodle and for myself,
thank you so much for watching.[Guitar music Playing]