Hello video enthusiasts! Your real estate expert, Lance Mohr, and we’re
talking about how to sell a house for maximum profits. And today I want to talk about how
to hire a really good real estate agent. So the question is, how do you hire a really
good real estate agent? Because at the end of the day, pricewise there’s really not
going to be hardly any difference, if any at all, between a really good agent, an average
agent and a bad agent. So the goal was to make sure you get a really good agent, but
the difference between them could be cost. It could cost you thousands if not tens of
thousands of dollars if you hire just an average or a bad agent. So what I want to do, I want
to go through four things that you could do that are actually really simple to make sure
you get a really good agent. Alright, so the first is go to the agent’s website, check
out the website, make sure their website’s professional, make sure it looks good, make
sure it’s something that you like, that you would want your home to be on. The second
thing on that is make sure it’s their own website. A lot of agents don’t invest any
time or any money into their own website and they just use company websites. So like KW.com/BettyBoo
or maybe, you know, JoeDoe.floridamoves.com, which is Coldwell bankers. And if they’re
not taking the time to invest and the money to invest in their own website, do you really
have the confidence that they’re going to invest money and time in to your listing when
they can’t even put the money and time in their own website, in their own business?
So make sure they have a really good website, make sure it’s their own.The second thing
I’ll say is ask them for examples of some of their listings that they have on the MLS.
Because a lot of times agents will say, “oh, I’m going to take really good pictures and
I do a great job,” but this way you can see. So maybe get four listings and it could
be active listings, homes that are pending to sell, sold, it doesn’t make any difference.
What you’re really trying to get is you’re trying to get an idea of what their marketing
is like or remember like we discussed before. There’s three things or I should say at
least the top three things that buyers want. They want photos, they want a description
and they want a whole movie tour. So go into the listings and look at the pictures, are
these really high-quality pictures that you would see in a magazine? Are then just junk
pictures? Look at the description, see if they have a captivating description that would
make you want to look at the house. And then go up to the link, you’re going to see a
link and it’s going to probably say virtual tour. Click on the link, is it just a bunch
of pictures that are already in the MLS or is it actually a movie tour? Because you want
a movie tour. Again, these are the things that buyers like and this is what sells the
homes: pictures, a detailed description and a movie tour. So check out, see what they’re
doing. It’s very easy. Just ask them to send you 3, 6, it doesn’t really make any
difference, but I would probably say at least 4, up to 10. And make sure what they’re
doing is good. And then the next thing I would do is ask them where they’re different than
the other agents. Look, at the end of the day, all the agents are going to have your
home on sale on realtor.com, I mean, it’s going to be in the MLS, etcetera. So ask them,
what do you do different than all the other agents out there? And give them a chance to
tell you because if they’re just going off of their company, you know, because sometimes
newer agents don’t have a track record. So they’re saying “well, our office does
this or our company does this, we do this.” Well, do you really want someone who doesn’t
have a track record and doesn’t put any money into your listing? But see what they
do, get an idea what marketing they do different than everybody else and then the last thing
is, ask them about their contract negotiation. You know, how do you negotiate contracts for
me? But just keep in mind, there’s only two reasons why you would ever want to choose
a real estate agent. One is marketing, two is negotiation. So see what they’re doing,
ask them: how do you negotiate in my best interest? Tell me what you do. And get an
idea. So you could ask other things. Of course it’s good to have an agent that’s a nice
person, but at the end of the day you want someone who’s really aggressive and this
is surefire way to get a really good agent. Now, you know, certainly communication is
very important, and I’m not saying that there’s other things. You could ask the
agent, you know, you could ask them about their communication. I would probably also
ask them, hey, why should I hire you opposed to another real estate agent? See what they
say. But those four things, if you do those four things, you’re almost guaranteed to
hire a great agent and make the most amount of money. I hope this helps you. If you have
any questions whatsoever, please contact me. If you like these videos, please give me a
thumbs up or share and subscribe to my YouTube channel. I wish you all the best. Have a great
day!