Hi there. Welcome back, good to see you, how's it going?
Occasionally we have to market a business and we have to do so I guess in
stealth mode. We can't use the name of the business and we can't give away too
much information, because it might be commercially sensitive. The vendor might
be a little bit nervous about his competitors or his customers, so he put
some restrictions on us in terms of the way we market a business. Occasionally
we have to do things I guess very covertly, and this was one of those times.
So the owner of this business came to me, he'd seen some of our marketing in the past
he liked the way we did things and he
wanted us to sell his business. He did put a few restrictions. He said "look
I love the way you promote businesses, I like the videos that you do and and I
like the results that you're getting and and I think you can sell mine.
The only thing is when you do the video of my business, just a
couple of things I don't want you to film." Okay well what is it you want me to
film I said. So he said to me look you can't film the outside of the building, I
don't want people to know who I am or where I am so please don't film the
outside of the building. And when you come inside don't film in the showroom,
the products that I make are specific to customers so they come to me we design a
product for them and we make it just for them. So if you show my products then
the customers will know everybody will know who I am, so please don't show
my products. When we get out into the factory please don't show the machines.
I'm the only person in the city with these kinds of machines and it'll be
pretty obvious that it's my business for sale, and I don't really want that so
don't show the machines. Best if you don't show the staff as well because my
staff are very well known they're very experienced and people will know who I
am. When you're in the warehouse filming please don't show the boxes and and
the finished product because it's going to have some names on the boxes and
people will work out who I am. So best you don't film in the warehouse either.
And don't mention customers names obviously, don't mention product names
obviously, but other than that please go ahead make a video of my business.
It's not always easy so we had a bit of a think.
He was in food packaging, so what we thought we'd do is we'd find product
that he might have made, and product that he could have done, so this is what we filmed.
Hi my name is Pete Nola from ABC business sales and I'm pleased to
present a long-established business selling packaging materials to business
customers across New Zealand. This is a business will the blue-chip customer list,
some of whom are household names, no bad debts and excellent growth opportunities
for a skilled sales and marketer. Specializing in food packaging, but with
a capability to make a variety of plastic packaging, they have a range of
niche products they sell to food distributors. This is a flexible five day
per week lifestyle business that offers the combination of a great annual income
with plenty of time off to spend it. The staff are loyal, long-term and experienced
with a great team spirit, and most are trained to cover other roles during
staff holidays. This importer/manufacturer has great profits, a solid
customer base and good supply lines, and significant potential to increase sales
and profits. My name is Peter Nola from ABC business sales, and if you want to
have a business with 250,000 dollars worth of profit, give me a call now and
let's discuss how we can make this packaging gem your new business.
So that video worked really, really well. The phone rang, plenty of inquiry on the
business and we sold the business. So obviously a happy business owner, happy
purchaser. So just shows what can be done with a little bit of thought. We didn't
have to give away any secrets at all, and we marketed the business very, very
successfully. Hey, thanks for watching. If you can think of a better way of
marketing a business or a better video that we could have done, better
promotion, please tell me so in the comments below. I'd love to hear from you
Anything to do with business sales, preparing a business for sale, or selling
businesses, love to talk to you. If you like that sort of that sort of subject
and you want to hear more, you might consider subscribing.
But until then, see you next time, thanks for watching