- Plenty of companies are doing social media marketing
these days but not all of them are doing it well.
How can you set your marketing apart from the crowd
and actually relate to your audience in a way
that impacts them longterm.
Today's video is all about marketing your business
in a relatable way.
But if you wanna learn more about this topic
and drive even more impact and profit for your business
for video, check out the link below to join my 21 days
to Infinite Video Impact Challenge.
The next challenge is starting up soon.
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By the way I put up videos like is every single week
on my channel so be sure to subscribe so I can support you
in scaling your audience and ROI, by creating
a relatable marketing strategy that will allow your audience
to know, like and trust you.
Here's tip number one.
Put your attractive character on display.
Use your own images and tell your own story.
Don't just post like stock images or shared photos
from other accounts.
Everything changed in my business when I went
from just sharing the strategies and the tactics,
to sharing my vulnerable real life stories.
Sure the strategies and the tactics are so important
that people can trust you and know hey, this girl knows
what she's talking about.
But when they can really relate to your story,
they can hear your message and go me too.
Or it's like she's in my head, it's like
that she knows exactly what I'm going through.
That's what makes them really connect to you.
You ever watch movies and you see the main character go
through so much struggle, you see them hit rock bottom.
You see them climb their way up and finally get to the top.
They win the race, they get the girl, they land
the dream job and you're cheering so loud for them
when they win.
Well, why is that?
Because you followed their journey, you watch
them hit rock bottom and you're on the edge
of your seat as they work their way up.
And because you witnessed that journey,
you cheer louder when they win.
That's what your audience wants to see from you.
So yes, share your skills, share your abilities.
Talk about what you're good at, your expertise.
But put your attractive character on display
and let your audience follow you through the journey.
Number two, get creative with the way
that you tell your company's story.
One of the ways I like to do this is also feature some
of my team on my social media.
I'll share some of the behind the scenes
of our conversations, how we're operating our meetings,
what our company culture is like.
Because when they see the behind the scenes of
what's going on in our day to day operations
or the way we interact with each other.
If your audience can witness that,
it's like they get to see, from the inside out
and really trust how the product or service is being made.
So I like to show that behind the scenes to give people
an insider look that not a lot of other companies are doing.
So get creative with the ways
that you can tell your company's story
and make other people part of the messaging too.
Number three this is a quote from one
of my favorite people, Renee Brown.
she says, "Share the scars, not the wounds."
Don't be afraid to get vulnerable with your audience
to show them what you've been through
and how you've overcome adversity.
I personally did this starting at the beginning of 2020.
I went through a divorce and I shared this very publicly.
I shared how I changed my name, I shared a lot
of the struggles and I shared the journey towards one
of the biggest dreams that came true after that happened.
So, it was a really vulnerable time as my heart
was broken, my life was falling apart.
Everything was being restructured in my home
and my business.
And three weeks later I was supposed to speak in front
of an audience of 5,000 people sharing the stage
with Tony Robbins and Russell Brunson
and Tom Bilyeu and Frank Kern and all
these amazing celebrity names, going through
the biggest transition of my life while about to experience
a dream come true.
All eyes were on me to see what will she do?
How will she overcome this?
And I actually documented the entire journey.
And I was very vulnerable about the tough moments
and I was very open, transparent sharing the good times.
When you have that level of intimacy with your audience,
that kind of emotional connection is unbreakable.
So how can you share your scars not the open wounds
and get vulnerable with your audience to really show them
how you've overcome adversity.
Number four, I like this concept called over delivery.
How can we make small gestures for your audience
that keeps them loyal, encourages repeat orders.
And it's just playing nice to overdeliver
with thank yous and freebies and swag.
The way that people feel like, you're really spoiling them.
Don't strictly sell all day long.
How can you overdeliver on value so there is
an unbreakable level of trust.
I hope this video gave you some amazing ideas
to personalize your content and make it more relatable
to your audience.
To learn more about making an impact and a profit
through video for your business, don't forget to check out
the link below to join my next 21 days
to Infinite Video Impact Challenge.
Thanks so much for watching if you liked this video hit
the thumbs up, comment below and subscribe
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