what's up everyone my name is Cracka Lack welcome back to Cracka Lack tv in today's video we're going
to be talking about how to make more relatable music you want to make your music work for you
right i learned a long time ago that we're always going to work hard so the key is to work smart now
when you put out music there's a big investment you're spending your time and energy and money on
a beat recording mixing and mastering whether you pay a videographer to shoot a music video and when
it comes to marketing this is the key here with marketing you always want to trigger an emotion
in your audience right and your customer you always want to bring up a pain point in
marketing when you're trying to sell something so when it comes to music artists what you're trying
to push and sell is your song your that's your item that's for sale so the best way to connect
with people listeners viewers potential fans is to trigger a certain emotion so i have a clip
that i'm gonna play from a few months back where we were driving to pittsburgh and i
had a friend of mine who's a music artist and he had just put out a song that was called goodbye
now the song goodbye was a sad song it was about people passing away r.i.p to your loved ones
and right before this clip started he was telling me about all the different comments and messages
he was getting from people that found him through this song and they connected with him like they
were they were fans now and they were telling them like yo this song helped me get through a
tough time when i listened to the song i thought about my friend or when i listened to the song i
thought about my mom and like they loved the song so much because they connected with it because it
was a specific emotion that he triggered in people when they listen to the song and watch this video
i'ma show you guys the video here when you make songs you make good music right but if it's not
like a specific emotion that you want to trigger in someone like that song was called goodbye
about someone dying that was specific and then the same thing with me like right now i know whatever
video we filmed the content's always going to be high quality engaging [ __ ] but i have to title
it a specific thing for it to get saved by people so it's like the same thing with you you have to
make a song that's like sad because if you just make a song like i know we're shooting a video to
is just like a song right so you're probably not going to get no dms where it's like bro this
song changed my life or like that so that's where it's like we're in the same boat busy
if i was you and i'm making music i want to have like those home run songs where
let me make a song that's about like heartbreak that's all i'm going for with this song then let
me make this song where all it's about is death or feeling alone or anxiety or depression or no
and what you're saying that yesterday i was trying to come up with
like i'm go it's gonna happen cause i'm even gonna name my cd that hurt vacant like i said i'm happy
so i don't know if i'm gonna do no heartbreak something so what i found myself with shooting
music videos for artists sometimes when an artist sends me a song and i listen to it and i just
think like i mean like it's a good song and all but it's just kind of you know they're saying a
little bit about this a little bit about that like when i listen to it i don't have a specific thing
that comes to mind or a specific feeling and with songs like that it's actually hard for me to shoot
a music video too so i feel like it's the same way with a fan when you're pushing your music or
marketing your music and you're lucky enough for them to stop doing what they're doing they give
you a chance and they listen to it and if there's not a specific feeling or emotion that they're
feeling within maybe 10 or 15 seconds of listening to your song then you miss out on that opportunity
so if i was to start making music tomorrow what i would do is i would pick out a beat and i'm
not saying be cheesy as hell and make like the depression song the heartbreak song the happy song
the angry song like don't do that but just think about like as you're writing the song have the
listener the fan in mind so you're it's like you're writing their song if i made a song and
all i was talking about was cracka lack does this cracka lack does that cracka lack this cracka lack
that who's gonna ride around and bump that song and feel that in their heart like crack-a-like
that's it if i made a song that was about i just got paid man it feels great and the beat gives you
a good cool vibe anyone out there that listens to that type of music when that song comes on
and they get their paycheck they're going to turn up that song that i made right there this is the
feel good song i just got paid something you want people to say like this is my [ __ ] i can relate
to this like i love that song think about it like when you go to church and you're like man i feel
like the pastor he was like speaking to me when people put on your music it's like you're telling
your story but you want to be relatable to people as i was saying in the clip myself with youtube
videos i know that i'm going to go all out and do my best to provide good quality content
every single time i make a video but people will only find it if i use specific words or if i'm
talking about a specific thing or problem that people need help with i'm making this video with
you in mind you're probably a music artist and you want your fans to connect with you more you want
to have more fans you want your music to get hurt by more people and the easiest best way to do that
is to make more relatable music alright you guys i hope this video was helpful if it helped you in
any way shape or form do me a favor give the video a thumbs up let me know in the comments what other
questions you guys have that you want me to cover in future videos i'm going to put a video on the
screen here where i speak about why you should stop going to the studio and what you should be
doing instead subscribe if you're not already i'll see you guys next video cracka lack tv we out bam