Rapper Snoop Dogg and Clay Nation are making their partnership official, bringing NFT collectibles
to Cardano.
It's not Snoop Dogg's first time getting his paws wet in the NFT space.
It likely won't be his last.
This as dozens of other celebrities are also testing the NFT waters.
Yohann Calpu, VP, Chief Marketing Officer of CryptoSlam a cross-chain NFT data tracker
and aggregator joins in on the NFT insider to tell us about the drops he's watching out
for.
Great to see you again, Yohann.
Great to see you as well, Megha.
How are you?
Yeah.
To kick it off, Clay Nation just launched its collab with Snoop Dogg, which includes
collectibles and previously unreleased music on Cardano.
What do you think of that?
I think it's a great idea.
These celebrities creating content online that you can own.
I've heard some of the NFTs that Snoop are creating are trends for some IP rights over
to the owner, especially for the music NFTs.
So like you can own your music.
Some of the stuff I've been seeing coming from him, so that's just a really innovative
use case for it and I'm excited to see people use it in whatever music or mix or anything
that they, they, they make from that tracks.
And that's not all, we've seen Snoop avatars from the American rapper.
And he also released his first metaverse music video called The House I Built in The Sandbox.
Have you taken a look at that?
And is this a build up to the Metaverse concert later in the year?
I think Snoop has been a really early adopter when it comes to celebrities and just having
a space in the metaverse where you can have a big party just sounds like something he
would do.
And it's like the music, the avatars, the the land, everything goes together in Snoopverse.
Meanwhile, ESPN has struck a deal with seven time Super Bowl winner Tom Brady for an NFT
collection.
A sure shot winner here, would you say?
Tom Brady is a huge name and a superstar, so I don't see it not being successful, especially
with the partnership with ESPN.
Good for them for doing that.
It's a great collaboration and I hope that a lot of NFL fans and football fans alike
jump on board and adopt this technology, especially since it gives use cases.
I don't know what they are for this particular case, but what I'm seeing is that these celebrities
are using it or creating brands for themselves, which were previously done by shoe companies
and merchandise companies.
And now they're just creating it on their own and creating their own community and brand
around the NFT.
And Heir, a platform run by Michael Jordan and his son dropped a new 25,000 NFT collection
on Solana and the NFTs give the holders access to a platform that connects athletes with
their fans.
So the NFT is no longer just a simple collectible, but now it has utility.
So are we going to see a lot more of this?
I don't know if there will be a lot more, but definitely there's going to be some winners
that come out of this.
And this this sounds like the right way to do things.
They're creating a community on Solana.
They're creating a community that is dedicated and loyal to Michael Jordan.
And he's such an icon in the industry and in the in the history of sports.
And to have a community based around him and his special achievements, the NFTs have a
serial number with with the the years that he played and they get different benefits
according to the years that he played, maybe access to a tier one level athlete or a different
type of merchandise that's really coveted.
Traditionally, sports celebrities like previously were to jump on on top of someone else's brand.
Now they're creating their own brands.
And the Heir, for example, the Heir brand that Michael Jordan and his son are creating
could become a sports brand one day that that becomes competitive to some of the existing
brands.
So maybe that's what they have in mind.
But the game has changed.
The game has totally flipped on its head and people are cutting out the middleman.
So it's just really interesting to see how these athletes are pulling together their
fans and communities and using NFTs to kind of supercharge that.
It's almost reverse engineering in a way, from companies creating brands that sports
men and women endorse to celebrities now taking charge of their own brand and creating products.
Thank you so much, as always, for sharing your insights, Yohann.
You're welcome, Megha.
It was a pleasure.
See you again.